JAYESH VERMA
Kolkata
Summary
Results-oriented Brand & Growth Marketing Professional with 8+ years of experience in brand strategy, category expansion, and revenue growth within D2C, E-commerce, and BFSI sectors. Expertise in P&L ownership, go-to-market execution, and integrated campaigns. Demonstrated success in scaling brands, enhancing market share, and achieving measurable ROI through effective cross-functional collaboration.
Overview
9
9
years of professional experience
Work History
Brand Manager
AGARO Lifestyle
Kolkata
07.2025 - Current
- Lead brand growth strategy and category expansion for Home, Kitchen, and Personal Care portfolio across D2C and marketplace ecosystems.
- Managed end-to-end product lifecycle, overseeing pricing, positioning, packaging development, GTM planning, and performance tracking to ensure alignment with brand goals.
- Increased Amazon category share by 18% within 6 months and reduced ACoS by 25% through data-led campaign restructuring and listing optimization.
- Drive marketplace optimization across Amazon & Flipkart through FBA analysis, CTR/CVR tracking, ACoS/TACoS management, SEO strategy, and A+ Content enhancement.
- Led 360 product launches, coordinating marketplace creatives, influencer collaborations, and performance campaigns to maximize market impact.
- Executed product benchmarking and competitor analysis to enhance brand differentiation and sharpen value proposition.
- Improved average product ratings from 4.1 to 4.5 through structured review management and customer engagement initiatives.
- Track revenue growth, contribution margins, and ROI using Tableau dashboards to drive profitable brand scaling.
- Ensure packaging compliance with legal metrology regulations and brand identity standards across SKUs.
Regional Marketing Manager
IDFC FIRST Bank
Kolkata
12.2020 - 06.2025
- Delivered 20% YoY revenue growth through integrated marketing strategy aligned with national objectives.
- Developed and executed regional brand and marketing strategy for East India, managing INR 5 Crore annual budget to drive market presence.
- Improved marketing ROI by 30% through optimized channel allocation and performance planning.
- Achieved 25% growth in digital product acquisition through targeted performance initiatives.
- Designed and executed 360 campaigns across ATL, BTL, digital, and on-ground activations.
- Led cross-functional collaboration across product, sales, and digital teams to drive business outcomes.
- Coordinated agency partnerships to maintain brand consistency and compliance while optimizing cost efficiency.
Deputy Manager – Marketing
Axis Bank
Kolkata
11.2019 - 03.2020
- Executed regional brand campaigns to drive digital banking adoption and enhance fraud awareness.
- Supported product marketing initiatives that reinforced national communication strategy.
- Enhanced digital engagement through targeted branch-level activations to connect with customers.
Assistant Manager – Marketing
Bajaj Allianz General Insurance
Kolkata
07.2017 - 11.2019
- Increased regional footfall by 25% and achieved 15% uplift in sales through structured activation strategy.
- Executed integrated 360 marketing campaigns, enhancing regional brand awareness and generating leads.
- Led BTL activations and channel marketing initiatives to improve distributor performance and market penetration.
- Supported product positioning through customer insight analysis and competitor benchmarking.
- Conducted regional market analysis, refining messaging and strengthening competitive differentiation.
Education
PGDM - Marketing
International Management Institute
Kolkata, India01.2017
B.Tech (Computer Science) -
Bengal Institute of Technology & Management
01.2015
Skills
- Brand Strategy
- Go-To-Market Strategy
- Integrated Marketing Campaigns
- Consumer Insights
- Revenue Growth
- Category Expansion
- Product Lifecycle Management
- Marketplace Optimization
- Performance Marketing
- P&L Ownership
- ROI Management
- Stakeholder leadership
- Tableau
- Tableau
Timeline
Brand Manager
AGARO Lifestyle
07.2025 - Current
Regional Marketing Manager
IDFC FIRST Bank
12.2020 - 06.2025
Deputy Manager – Marketing
Axis Bank
11.2019 - 03.2020
Assistant Manager – Marketing
Bajaj Allianz General Insurance
07.2017 - 11.2019
PGDM - Marketing
International Management Institute
B.Tech (Computer Science) -
Bengal Institute of Technology & Management