Dynamic AVP of Events with over 19 years of experience in luxury marketing, events, and brand alliances. Proven track record of driving impactful strategies and executing high-profile events for prestigious brands, including AstaGuru, HELLO!, Timeout and Condé Nast. Expertise in cultivating strategic partnerships and enhancing brand visibility. Committed to delivering exceptional experiences that resonate with target audiences and elevate brand prestige.
Overview
18
18
years of professional experience
Work History
Assistant Vice President- Events
AstaGuru
04.2025 - Current
Head of Events
AstaGuru Auction House Pvt. Ltd.
06.2024 - 04.2025
Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
Streamlined event planning processes by implementing efficient project management strategies.
Implemented innovative event themes and designs to create memorable experiences for attendees.
Managed administrative logistics of events planning, event booking, and event promotions.
Deputy General Manager- Marketing & Events
HELLO! (RP- Sanjiv Goenka Group)
07.2023 - 05.2024
11 months
Chief Manager-Marketing
HELLO! Magazine (RP-Sanjiv Goenka Group)
03.2021 - 09.2023
> Developing and driving content strategy for digital experiences and marketing campaigns, working with Brand Content Studio, Integrated Marketing, Product Marketing, Editorial and Product teams to create content that meet client needs. Designing and maintaining editorial calendars.
> Working closely with internal and agency creatives to create timely and trusted content inventory that drives brand engagement, audience engagement, conversions, thought leadership and act on segmentation goals.
> Successfully planning and executing virtual events for customers & luxury alcohol clients. Achieved revenue of INR 1 crore+ through successful pitches and ensure maximum profitability for all events through various cost reduction initiatives.
> Helping businesses build brands, launch new products/services, reach, engage and connect with consumers, and driving business success with project-based guidance.
> Managing all PR with PR agencies. Responsible for maintaining exceptional client service, managing multifaceted public relations programs, and delivering measurable results, developing and managing budgets, and ensuring business profitability.
> Led revenue generation for all luxury marquee events towards the brands handled, primarily through sponsorships. Responsible for maintaining and optimizing the annual marketing budget.
> Responsible for budgeting and sponsorship of all events, including talent management. Manage expectations with customers, external vendors, event agencies, venues, and more to ensure the success of all events.
> Planned marketing initiatives and spends and allocate marketing budgets for the year for both brands Worked closely with digital and audience development teams to ensure ROI on based campaigns customer.
> Identified new ways to segment customers, understand them better, and developed programs to improve key customer metrics.
> Identified information gaps, research needs and sanctioning research to understand/serve customers better. Worked with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements.
> Maximized profitability for all events through various cost reduction initiatives. Successfully concluded barter alliances with hotels, guest design agencies, decorators, F&B partners, trophy partner, thus providing significant cost savings for the company. Work closely with the AD & CNT editorial team to ensure timely execution of editorial initiatives.
> Worked closely with the audience development team for sign-up campaigns, subscriber giveaways, and other incentives to help drive draws (digital and print).
1 year 10 months
Marketing Manager-HELLO!
Worldwide Media Pvt Ltd (Times Group Company)
05.2013 - 05.2019
> Planned for marketing spends and initiatives and allocate marketing budgets for the year. Revenue generation by converting barter client Moet Et Chandon for HELLO! Awards since 2016 Instrumental in getting Maserati on board as a sponsor for HELLO! Awards and Ahmedabad Art Soiree.
> Researched the consumer market, monitor market trends and identify potential areas for investment based on consumer needs and consumption habits. Made a business plan for the brand and track budgets, expenses, special digital promotions, and more.
> Managed the production of newspaper and magazine ads, direct mail, email campaigns, websites, road shows and work with art designers, copywriters, media buyers and printers.
> Monitored the signing of marketing materials and campaigns, liaise with legal and compliance staff, and ensured designs and messaging comply with brand and regulatory guidelines.
> Implemented brand-led IP events and activities, customer- led events and form a new IP concept.
> Successfully managed a group of interns year after year Manage all brand P R with Senior PR Manager and external agency.
6 years 1 month
Senior Manager- Brand & Alliances
Haymarket Media Group
09.2012 - 05.2013
> Conceptualized and innovated products. Developed strategic alliances with clients and provide customized solutions.
> Ensured smooth execution of all media promotions and various initiatives.
9 months
Associate Brand Manager @ TimeOut India
Paprika media Pvt Ltd
09.2010 - 09.2012
> Conducted research to identify market trends and target customers’ preferences. Created marketing plans to increase brand awareness.
> Ensured strong brand presence in online and offline channels. Reviewed packaging and positioning of products and suggest improvements.
> Researched competition and identified opportunities for growth.
2 years 1 month
BRAND ACTIVATION SPECIALISTS
ASIA PACIFIC BREWERY (SRI LANKA) PVT LTD
06.2010 - 10.2010
5 months
ASSISTANT MANAGER- MARKETING
ASIA PACIFIC BREWERIES (Aurangabad) PVT LTD
10.2007 - 02.2010
2 years 5 months
Tiger Beer, Cannon 10000
Education
Master Of Business Administration - International Business
University of Leeds
01.2005
Bachelors of Commerce - Commerce and Tourism & Travel Management