Jayraj Dashani
Rajkot
Summary
Channel Sales Professional with exceptional drive and dedication to accomplishing business objectives and customer expectations with 4+ years experience in the FMCG & FMCD field.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Branch Manager - Gujarat
Sheela Foam Ltd (Sleepwell & Kurl On)
Rajkot
10.2022 - Current
- Core team member along with the National Sales Head & Business Head who pioneered the GTM for highly unorganized mattress category in the bottom-of-pyramid segment in towns below 1 lac population.
- Appointed, onboarded, and trained a team of 9 TSIs and 9 distributors across Gujarat to launch Sleepwell Tarang and Kurl On Aaram in the value segment.
- Built the business from 0 to 1 and on track to meet an annualized run rate of 8 crore within the first year, with single-digit profitability.
- Coordinated with the marketing team to plan, budget, and execute pilot BTL activities and influencer program.
- Built a dealer network of 400+ MBO outlets within a time span of 8 months in towns with a population of less than 1 lac.
- Developed consumer insights through multiple POCs for building brand awareness and to reach lower-income households.
Business Development Manager - West
Yellow Diamond
05.2021 - 10.2022
- Lead the sales and marketing excellence in the west zone with the annual turnover of 225+ Cr.
- Working closely with the zonal sales team and planning & reviewing sales and distribution efforts.
- Analyzing data and identifying gaps of the sales team regarding Numeric Distribution, Primary & Secondary sales, Margins, Manpower Planning, Profitability, etc.
- Introduced and implemented SFA and DMS across territory.
Business Manager - Exclusive Channel
Xiaomi
Bhopal
05.2021 - 09.2022
- Leading the network of 200+ strong exclusive Xiaomi stores and Studios across MP, Chhattisgarh.
- Driving the annual business of 200+ Cr with 9 city sales managers and 15 distributors.
- Driving multiple categories (smartphones, TVs, and other ecosystem products) business at the exclusive outlets.
- Formulating the Go-To-Market (GTM) strategy of new product launches at exclusive outlets.
- Driving long and near-term direction of the exclusive business - Leading strategic initiatives (from concept to go-to-market) in the format which impact business, operations, engagement, and profitability.
- Identifying business opportunities across categories and working with cross-functional team to address the same.
- Working on various business initiatives to create differentiators and generate walk-ins in the stores
- Focused expansion of outlets - Using them as a strategic hedge in weak clusters to gain overall market share while ensuring greater reach of Xiaomi products by expanding in Tier IV, V, VI cities of India
Management Trainee
Xiaomi
05.2020 - 04.2021
- Led the design and implementation of Sales Planning and Inventory Visibility Tool
- Defined business performance KPIs, conducted multiple training sessions to align stakeholders
- Helped build a Demand Forecasting Model to improve supply acquisition and channel allocation efficiency
- Launched a new store format 'Mi Store Mini', Xiaomi's exclusive outlet for tier 5,6 cities
Summer Internship
HCCB (Hindustan Coca-Cola Beverages)
04.2019 - 05.2019
- Expansion of Retail Sales Channel and Effect of Advertisements on Consumer Buying Behavior
- Conducted primary and secondary research of consumer buying behavior and effects of advertisements on it
- Evaluated advertisement campaigns and its effect of consumer decision making process
- Managed and Expanded retail sales channel of more than 120 retailers in Gujarat
- Implemented effective point of sales merchandising to improve visibility and generate additional revenue
Winter Internship
Tea Post Pvt. Ltd.
11.2017 - 04.2018
- Spearheaded Business Development for Gujarat, Rajasthan, Maharashtra & M.P and opened 4 new outlets
- Implemented Fusion ERP & GTM Strategy for newly launched products covering more than 180 outlets
- Developed budgets, Loyalty programs, Social media as well OOH campaigns and promotional events
Education
Master of Business Administration - Marketing
Symbiosis Institute of Business Management
Pune03-2020
Bachelor of Business Administration - General Management
Christ Institute of Management
01.2018
XIIth - Commerce
Shree GK Dholakia School
01.2015
Xth - General
Shree G.T. Sheth Vidhyalaya
01.2013
Skills
- Channel Sales
- Distributor and Stakeholder Management
- Sales Planning & Analysis
- ATL and BTL activation
- Sales Development
Certification
- Lean Six Sigma Green Belt Professional, KPMG, 2019
- Google Analytics Individual Qualification, Google, 2019
Accomplishments
- National Winner, International Entrepreneurship Challenge, FMS Delhi, 11/2019
- National Winner, Biz Spark, Avenues, Shailesh J. Mehta School of Management, IIT Bombay, 11/2019
- National Winner, Prayaas, E-Summit' 19, SIBM Pune, 11/2019
- National Winner, Saudagar, Solaris, IIM Udaipur, 11/2019
- Regional Runners up, Boardroom Challenge, BLoC by The Hindu, 11/2019
- Best Committee Coordinator, Trend Setters Club, Christ College, 11/2018
Languages
- Gujarati, First Language
- Hindi, C2 Proficient
- English, C2 Proficient
Personal Information
- Age: 26
- Gender: Male
Timeline
Branch Manager - Gujarat
Sheela Foam Ltd (Sleepwell & Kurl On)
10.2022 - Current
Business Manager - Exclusive Channel
Xiaomi
05.2021 - 09.2022
Business Development Manager - West
Yellow Diamond
05.2021 - 10.2022
Management Trainee
Xiaomi
05.2020 - 04.2021
Summer Internship
HCCB (Hindustan Coca-Cola Beverages)
04.2019 - 05.2019
Winter Internship
Tea Post Pvt. Ltd.
11.2017 - 04.2018
- Lean Six Sigma Green Belt Professional, KPMG, 2019
- Google Analytics Individual Qualification, Google, 2019
Master of Business Administration - Marketing
Symbiosis Institute of Business Management
Bachelor of Business Administration - General Management
Christ Institute of Management
XIIth - Commerce
Shree GK Dholakia School
Xth - General
Shree G.T. Sheth Vidhyalaya
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