Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Languages
Timeline
ProjectManager
JAYRAJ MISTRY

JAYRAJ MISTRY

Ahmedabad,Gujarat

Summary

I am a Seasoned Analytics Professional & Consultant with an area of expertise in Market Mix Modeling, Business & Marketing led Consulting in Media performance measurement. With proven skills in managing Clients, Team and Engagements across multiple regions.

MMM Consultant at Nielsen | Media Performance Measurement | Advance Analytics

Overview

9
9
years of professional experience

Work History

Analytics Manager

Nielsen India Private Limited
Ahmedabad
10.2021 - Current
  • Deliver & present MMM Model results, insights & recommendations to the clients through presentation and brand performance story
  • Understand the client's business questions, and define the Statistical model methodology, variables & parameters to answer the business question efficiently
  • Assist & manage the internal operations team to set up the appropriate statistical MMM model to answer clients business questions
  • Build a PowerPoint presentation showcasing the results, meaningful insights & recommendations
  • Provide a marketing budget optimization solution to the client for the best utilization of their marketing budget
  • Develop & maintain clients relations, retain the business, and increase the revenue for Nielsen
  • Engage in effective client communication to generate additional revenue by providing various Consulting solutions
  • Act as a point of contact for clients' communication and Nielsen representative
  • Training & Development of fellow team members, onboard them with the process training and roles and responsibilities
  • Coached, mentored and trained team members in order to improve their job performance
  • Established processes to ensure efficient workflow throughout the organization.
  • Designed dashboards using Tableau or other visualization tools to track key performance indicators
  • Provided strategic insights into Marketing campaigns and overall performance of the business
  • Identified areas of improvement in existing processes through data exploration and statistical modeling techniques
  • Lead cross-functional teams in designing end-to-end analytical solutions from problem definition to solution deployment
  • Leveraged data from multiple sources to deliver clear, concise and data-driven insights

Senior Business Analyst

TATA Consultancy Service
Gandhinagar
07.2018 - 10.2021
  • Managing cluster of 7-8 associates, providing ratings for yearly evaluation, supervising the quality and quantum of work
  • Assisting manager in assigning new project and tasks for co-associates and tagged analyst
  • Marketing Budget planning for optimum budget allocation and run different scenarios for optimum investment mix
  • Imparting Onshore-Offshore & Intra team process trainings, conducting Coach Protégé program
  • SPOC for technical issues, creating checklist, Nielsen Tools, Hypothesis & story building
  • Addressing client business question with optimum solution and recommendation on next advertisement and promotion strategy
  • Working and supervising the role and responsibilities for below mentioned tasks of business analyst

Business Analyst

TATA Consultancy Services
Gandhinagar
06.2015 - 07.2018
  • Planning and executing Marketing Mix Modeling for CPG/FMCG clients in USA(Nielsen)
  • Understand business questions and configure statistical model based on linear regression analysis
  • Analyze media and trade promotions and its impact n consumers to derive findings and insights from statistical model
  • Data Analysis for effective story and model building
  • Report creation for brand performance summary
  • Simulate and forecast past data to optimize future media executions and budget with Nielsen tools
  • Suggesting/planning media and trade activities to improve sales along with competitor analysis

Education

MBA - Finance

NR Institute Of Business Management (GTU)
05.2015

B. com - Finance

Bhavnagar University
05.2013

Skills

  • Marketing Mix Modeling
  • Linear Regression Analysis
  • Business Statistics
  • Media Performance Measurement
  • Marketing ROI Measurement
  • Multi Touch Attribution
  • Budget Optimization and simulation
  • Client success
  • Expertise in FMCG and Pharma Domain
  • Data Exploratory Analysis
  • Building and Reporting brand story
  • Advanced Excel & Power Point

Accomplishments

  • Awarded Gold medal for being considered as star of the year
  • Multiple times nominated for best team player
  • Awarded Star of the Year Bronze in 2018 by Nielsen.
  • Awarded 10 On the Spot & 7 Cheers for Peers awards for different projects by Nielsen.
  • Won Value Story of the quarter by TCS for a project in June 2020 for client Sanofi.
  • Awarded 2 On the Spot & Won Star of the month in March 2016, November 2018 and Feb 2020.
  • Completed 2 process improvements in TCS.
  • 2 time TCS star performer of the month award in year and 8 times TCS on the spot award.

Affiliations

I am a little curious individual to know and understand almost everything that hovers around us humans, however I am a music freak, like playing almost every sports and travel enthusiast.

Languages

Gujarati
First Language
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2

Timeline

Analytics Manager

Nielsen India Private Limited
10.2021 - Current

Senior Business Analyst

TATA Consultancy Service
07.2018 - 10.2021

Business Analyst

TATA Consultancy Services
06.2015 - 07.2018

MBA - Finance

NR Institute Of Business Management (GTU)

B. com - Finance

Bhavnagar University

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