JEENAL SHAH
Bangalore
Summary
Highly motivated marketing professional with 15+ years in travel & tourism and 2 years in real estate marketing. Proven ability to craft strategic plans, leverage digital channels, and build strong client relationships. Deep customer understanding fuels results-oriented approach.
Seeking to utilize combined expertise in a dynamic organization.
Overview
19
19
years of professional experience
Work History
Marketing Head
Qrated Home Technologies (Brand YOURS)
06.2022 - Current
- Develop compelling content (written, visual, and video) that showcases the beauty and benefits of YOURS co-owned homes and the vibrant lifestyle
- Manage and optimize social media channels, creating engaging content that fosters brand awareness and community engagement
- Create engaging content (blog posts, videos, social media graphics) that showcases the unique features, use cases and benefits of new concept “Fractional ownership”, inspiring potential co-owners to experience luxurious second home in holiday destinations through YOURS
- Collaborate with the design team to develop visually appealing marketing materials
- Manage and update wordpress website of YOURS
- Collaborate with PR team
- Work on development and upkeep of YOURS app
- Manage and execute cocktail events with high networth individuals to promote the brand
- Brand development of villa management and rental sub brand “Babette” from inception and manage initial website, PR and marketing
- Conduct market research and analyze data to understand customer needs and measure campaign effectiveness
- Contribute to the development and execution of lead generation strategies with sales team
- Stay up-to-date on the latest digital marketing trends and best practices.
Sr. Private Travel Advisor
The Blu Orb (Part of Pricol Travel limited)
08.2019 - 06.2022
- Profiling of our high net worth clients and understanding their travel requirement
- Provide end to end travel services right from flights to hotels to unique travel experiences as per the destination
- Successfully handled retreat group for EO Chapters in Bangalore and YPO chapter in Chennai
- Liaising and building relations with overseas suppliers and Tourism Boards.
Sr. Manager - Leisure
TRAVEL TOURS PVT LTD
04.2013 - 07.2019
- Plan and coordinate with marketing team to work on different marketing campaigns, promoting the products through online and print media for NTO
- Working on website itineraries based on different travel themes
- Liaising and building relations with overseas suppliers and Tourism Boards
- Provide end to end services for luxury, high net worth clients after understanding their requirement
- Successfully handled retreat group for EO Chapters in Bangalore and in Chennai.
Deputy Manager - FIT
KUONI TRAVEL INDIA
06.2006 - 10.2012
- Worked on marketing campaigns, developing collaterals to promote the products
- Worked and developed the annual FIT brochures for various destinations
- Managed a team of 8 that handled bookings received from various sales offices in India and make travel arrangements according to the requirements
- Conduct annual training on various destinations to the sales staff across India
- Liaised and built relations with overseas suppliers and NTO
- Managed HNI customers and their high demanding travel needs
- Worked on Europe related customized itineraries
- Worked on Product, liaised contracts and coordinated operations for Asia & South Pacific region for 2 years
- Worked to develop an in-house software- an encompassing online system to facilitate bookings and manage customer / supplier accounts
- Awarded as Best Operations staff during my tenure at Kuoni.
Tour Supervisor
JAYA TRAVEL AND TOURS
01.2005 - 02.2006
- Handled various marketing campaigns like newsletters, e-mail blasts, flyers, brochures and print media
- Attended to tour enquiries on various holiday packages
- Made arrangements like visa, ticketing, hotel bookings and other land arrangements for the client
- Handled inbound and outbound packages for the corporate and direct clients.
Education
Executive Program for Business Management -
Indian Institute of Management, Calcutta (IIM-C)
10.2012
Masters in commerce -
University of Mumbai
04.2006
IATA / UFTAA foundation Course -
IHCTM Mumbai
09.2004
Bachelors of Commerce -
R.A. Poddar College, University of Mumbai
03.2004
Skills
- Marketing Strategy & Execution: Develop plans for social media, content, SEO, email, PR activities and events to achieve targeted results
- Social Media Platforms and Branding
- Marketing and Advertising: Drive leads, brand awareness, and monitor digital growth
- Marketing campaign development
- Client & Partner Relationship Management: Build and maintain strong relationships with clients and partners to ensure successful collaboration
- Communication & Presentation: Clearly and concisely communicate marketing strategies and results to diverse audiences
- Travel & Tourism Industry Expertise: Possesses in-depth knowledge of travel trends, destinations, and customer needs
- Project Management: Excellent organizational skills, ability to meet deadlines, juggle multiple priorities
- Adaptability & Learning: Quick learner, eager to embrace new technologies and marketing trends
- Customer Segmentation
Languages
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Gujarati
Advanced (C1)
Marathi
Intermediate (B1)
Hobbies & Interests
I love to travel, get away either international or domestic location on every chance that I get. I also enjoy hiking. Love reading and enjoy some weekends lazing around with a book.
Timeline
Marketing Head
Qrated Home Technologies (Brand YOURS)
06.2022 - Current
Sr. Private Travel Advisor
The Blu Orb (Part of Pricol Travel limited)
08.2019 - 06.2022
Sr. Manager - Leisure
TRAVEL TOURS PVT LTD
04.2013 - 07.2019
Deputy Manager - FIT
KUONI TRAVEL INDIA
06.2006 - 10.2012
Tour Supervisor
JAYA TRAVEL AND TOURS
01.2005 - 02.2006
Executive Program for Business Management -
Indian Institute of Management, Calcutta (IIM-C)
Masters in commerce -
University of Mumbai
IATA / UFTAA foundation Course -
IHCTM Mumbai
Bachelors of Commerce -
R.A. Poddar College, University of Mumbai
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