Jeet Basu
Mumbai
Summary
Dynamic Senior Marketing Leader with 12+ years of experience driving brand growth, integrated campaigns, and large-scale events across media, entertainment, lifestyle, and education sectors. Proven expertise in 360-degree brand strategy, creative content development, digital marketing, and cross-functional team leadership. Adept at building impactful campaigns that elevate brand visibility, generate leads, and deliver measurable business results.
Overview
11
11
years of professional experience
Work History
Senior Manager, Marketing
Arena Animation
Mumbai
01.2023 - Current
- Took charge of Arena Animation's end-to-end branding and campaign strategy, strengthening its market positioning and enhancing student engagement across India.
- Ungyaan Podcast: Conceptualized and executed an 8-episode industry podcast series with industry experts, positioning Arena as a thought leader in the AVGC sector.
- College Outreach Program: Created impactful campaign assets (PPTs, brochures, posters) and partnered with the sales team to amplify brand presence across multiple colleges.
- Yuva Scholarship Campaign: Designed and led a 360-degree lead generation campaign, integrating creatives with sales execution, resulting in higher student inquiries and stronger brand recall.
- Events: Directed vendor management, planning, and budgeting for Comic Con and NSM 2024, enhancing visibility at large-scale forums.
- Website Revamp: Onboarded a new agency and drove redevelopment to improve student experience, aligned to the March 2024 deadline.
Brand Manager
Interflora
Mumbai
03.2022 - 08.2022
- Managed comprehensive brand strategy from ideation to execution, ensuring alignment with business objectives.
- Secured key partner collaborations for campaign initiatives, strengthening market presence.
- Successfully coordinated and executed multiple campaigns, adhering to strict timelines.
- Developed and implemented communication plans to enhance brand visibility and engagement.
Marketing Manager
Zee5
Mumbai
10.2020 - 03.2022
- Orchestrated cross-platform content adaptation during launch phases, ensuring optimal audience reach.
- Managed timelines for SVOD launches, ensuring flawless asset delivery.
- Partnered with agencies to deliver promotional assets promptly while maintaining quality.
- Ensured consistency and adherence to brand mandates across all marketing assets and platforms.
Senior Marketing Manager
BookMyShow
Mumbai
02.2018 - 10.2020
- Oversaw 500+ live events annually, conceptualizing and executing BAU marketing programs across India.
- Led localized campaigns with digital, PR, and creative teams, contributing to 70% of ticket sales.
- Forged partnerships with cinemas, malls, and newspapers for marquee events (Disney's Aladdin, Rob's Imaginarium, Arijit Singh Live).
- Maintained strong vendor relations and ensured timely delivery of initiatives.
Senior Account Manager
PleaseSee
Mumbai
02.2015 - 02.2018
- Pitched and executed branding solutions including identity design, packaging, and website development.
- Negotiated with vendors, ensuring cost efficiency and quality output for top brands.
- Directed branding for large events such as MAMI Film Festival and Taj Lands End's House of Nomad.
- Managed social media campaigns for Parle Milano, Hide and Seek, and Parle Family, with performance analysis.
- Led packaging strategy for Spice Monger and branding for Kitchen Garden by Suzette.
Education
MBA - Marketing & International Business
Ramaiah Institute of Management
01.2012
BBA - Business Administration
J.D. Birla College
Kolkata01.2008
Skills
- Brand Strategy & Positioning
- Brand management
- Campaign strategy
- Vendor negotiation
- Event management
- Partner collaboration
- Team leadership
- Cross-functional collaboration
- Strategic planning
- Campaign Management (Digital & ATL/BTL)
- Content & Communication Strategy
- Event Marketing & Outreach Programs
- Vendor & Stakeholder Management
- Lead Generation & Demand Creation
- Creative Development & Storytelling
- Team Leadership & Cross-Functional Collaboration
Extracurricular Achievements
- Member of EKJUTE Theatre Group since 2013, performing nationwide.
- Represented Kolkata on MTV's Airtel Connected (2009).
- Winner - Best Actor at Loreto College Fest (2007).
- Interact Club President (2005-2006).
- Second Prize - School Elocution Competitions (2005-2006).
- Second Prize - Scripting & Acting, Himalaya Sanitizer Ad (2012).
Timeline
Senior Manager, Marketing
Arena Animation
01.2023 - Current
Brand Manager
Interflora
03.2022 - 08.2022
Marketing Manager
Zee5
10.2020 - 03.2022
Senior Marketing Manager
BookMyShow
02.2018 - 10.2020
Senior Account Manager
PleaseSee
02.2015 - 02.2018
MBA - Marketing & International Business
Ramaiah Institute of Management
BBA - Business Administration
J.D. Birla College
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