Jeetika Droch

Clientele: Maruti Suzuzki

• Monitor daily media coverage and industry news related to the automotive sector.
• Prepare media coverage reports and competitor analysis to support campaign strategy.
• Contributed to the development and execution of PR strategies for Maruti Suzuki's product launches.
• Maintain detailed campaign trackers, updated media contact lists, and status reports to ensure smooth project management.
• Coordinate with journalists and media outlets to facilitate feature stories and interviews.
• Act as a liaison between the client and media teams to ensure clear and timely communication.
• Assisted senior account executives with daily tasks, streamlining processes and improving overall team efficiency.

Clientele: KFC

• Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
• Managed PR initiatives for the KFC brand, ensuring alignment with brand voice and strategic objectives.
• Coordinated promotional events, media briefings, and community outreach initiatives, ensuring seamless execution and positive public perception.
• Monitored media trends and coverage, preparing detailed performance and sentiment analysis reports.

• Assisted in planning and scheduling digital content for social media and blog channels to maintain regular posting.
• Contributed to a gradual increase in audience engagement by supporting targeted content initiatives.
• Helped improve SEO by applying basic optimization techniques to published content.
• Used Hootsuite and HubSpot to publish content and track performance metrics under supervision..
• Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.

• Assisted in implementing communication strategies aimed at improving brand engagement and audience awareness.
• Supported media relations by updating and maintaining media contact lists, helping facilitate timely PR outreach.
• Managed LinkedIn page activities, contributing to consistent growth in industry connections and follower engagement.
• Created and scheduled social media content, leading to a noticeable increase in followers and interaction during the internship period.

• Assisted in planning and coordinating virtual events, contributing to a modest improvement in attendance and lead generation.
• Supported troubleshooting efforts during events, reducing technical issues and helping deliver events on time.
• Collaborated with speakers or entertainers on agenda development, ensuring engaging content that aligned with client goals.
• Assisted in the successful execution of multiple events, ensuring seamless planning and coordination.

• Assisted in creating and optimizing web content using SEO tools like SEMrush and Google Analytics, contributing to increased website traffic.
• Developed a series of articles on global events that helped improve reader engagement.
• Edited and proofread content using tools like Grammarly to enhance overall quality and consistency.
• Supported research efforts to ensure content accuracy and relevance, helping boost audience trust and shareability.
• Enhanced content quality by conducting thorough research and incorporating relevant information in articles.