I am a passionate academician and curious researcher currently working as a Doctoral Fellow (Final year) at the esteemed Goa Institute of Management, Goa, India. With seven years of enriching teaching experience, my journey in academia has been driven by a passion for exploring the realms of Marketing Management, experimenting with multiple teaching methodologies, and demonstrating practical applications.
With an increased discussion on sustainability and inclusivity in academia and research, I was drawn into the realm of sustainable marketing, inclusivity, and diversity as my primary research interest since I started my research journey in 2020. I am currently exploring sustainable marketing strategies such as demarketing, social marketing, and femvertising.
Assistant Professor at MBA department
Subjects Taught: Corporate governance, Leadership in Business Organizations, Retail management and visual merchandising and Sales and distribution management for MBA students.
Additional responsibility:
New course design
Mentoring students for placement.
Mentoring students for co-curricular activities
Webinar organized: Changes in geopolitical policies and impact on the global supply chain - August 24-26, 2020 (Also speaker for one of the sessions)
Assistant professor at MBA department:
Subjects Taught: Marketing Management, Recruitment & Selection, Business Law, Advanced E-Marketing for MBA students.
Additional Responsibilities:
Faculty co-ordinator of Zephr 2019 - A national level PG management fest, ‘Zephyr’ at SJEC on Apr 4 and 5
Faculty co-ordinator (MBA dept) of Tiara 2019 - Two-day national level technical fest on Mar 13 and 14
Student Trainer - Feel the student programme.
Senior Lecturer at department of management (UG)
Subjects Taught:
Marketing, HRM, Principles of Management, Export Management, and Entrepreneurship for undergraduate students.
Additional Responsibilities:
Member of placement training cell from 2014-2016
Co-ordinator of management department co-curricular activities from 2015-2016
Faculty co-ordinator of Elite 2016 - A one-day intercollege fest.
Co-ordinator of Management Forum from 2016-2018
Mentor for students participating in co-curricular activities from 2016-18
Teaching
undefinedPublication:
"Demarketing for Sustainability: A Review and Future Research Agenda" in the International Journal of Consumer Studies, DOI: 10.1111/ijcs.12904 (ABDC-A, Scopus Q1, IF: 9.9)
Case Published:
"Wheels Of Fortune" – Molding Lives With Potful Of Ecofriendly Innovations (Finalist of case writing competition) at Aim2Flourish, Case Western Reserve University, USA.
Consultation Experience:
Marketing consultancy since 2022 at Mary Queen's Mission Hospital, Kanjirapally, Kerala, India
Organisational Involvement:
Faculty Coordinator of Numerous MBA Fests between 2016 -2020
Conferences organized:
Lead Organizer of GIMDC-2023 - A National Level Doctoral Conference at Goa Institute of Management, Goa, India
Organizer of the 8th International Conference of Marketing, Strategy & Policy Research 2024, to be held in Goa, India
Committee Memberships:
Member of PhD Placement Committee at Goa Institute of Management, Goa
Conference Planning Committee at Goa Institute of Management, Goa
FPM program Marketing committee member
Google certification digital marketing