Summary
Overview
Work History
Education
Skills
Research
Degrees
Former Employers
Ugc Net Details
Kset Details
Mflhrd Details
Fdp Details
Mooc Details
Fpm Details
Area Of Expertise
Publications
Training
Accomplishments
Additional Information
Certification
Timeline
Generic
JEEVAN LAWRENCE

JEEVAN LAWRENCE

Research Scholar
Sanquelim, Goa

Summary

I am a passionate academician and curious researcher currently working as a Doctoral Fellow (Final year) at the esteemed Goa Institute of Management, Goa, India. With seven years of enriching teaching experience, my journey in academia has been driven by a passion for exploring the realms of Marketing Management, experimenting with multiple teaching methodologies, and demonstrating practical applications.

With an increased discussion on sustainability and inclusivity in academia and research, I was drawn into the realm of sustainable marketing, inclusivity, and diversity as my primary research interest since I started my research journey in 2020. I am currently exploring sustainable marketing strategies such as demarketing, social marketing, and femvertising.

Overview

1
1
Certification
6
6
Languages

Work History

Assistant Professor

AIMIT- St Aloysius

Assistant Professor at MBA department


Subjects Taught: Corporate governance, Leadership in Business Organizations, Retail management and visual merchandising and Sales and distribution management for MBA students.

Additional responsibility:
New course design
Mentoring students for placement.
Mentoring students for co-curricular activities

Webinar organized: Changes in geopolitical policies and impact on the global supply chain - August 24-26, 2020 (Also speaker for one of the sessions)

St Joseph Engineering College

Assistant professor at MBA department:


Subjects Taught: Marketing Management, Recruitment & Selection, Business Law, Advanced E-Marketing for MBA students.

Additional Responsibilities:
Faculty co-ordinator of Zephr 2019 - A national level PG management fest, ‘Zephyr’ at SJEC on Apr 4 and 5

Faculty co-ordinator (MBA dept) of Tiara 2019 - Two-day national level technical fest on Mar 13 and 14
Student Trainer - Feel the student programme.

Alva’s College

Senior Lecturer at department of management (UG)


Subjects Taught:
Marketing, HRM, Principles of Management, Export Management, and Entrepreneurship for undergraduate students.

Additional Responsibilities:
Member of placement training cell from 2014-2016
Co-ordinator of management department co-curricular activities from 2015-2016

Faculty co-ordinator of Elite 2016 - A one-day intercollege fest.


Co-ordinator of Management Forum from 2016-2018
Mentor for students participating in co-curricular activities from 2016-18

Education

MBA - Marketing

Srinivas Institute of Management Studies

BBM - Marketing

Alva’s College of Business Management

12th - Commerce

St. Antony P.U. College

Skills

Teaching

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Research

Pursuing Full time FPM (PhD) at Goa Institute of Management, Goa

Degrees

  • MBA
  • MFLHRD
  • KSET
  • NET
  • (FPM)

Former Employers

  • St Joseph Engineering College, Mangaluru
  • Alva’s College, Mangaluru

Ugc Net Details

True, MANAGEMENT, 07/2018, first

Kset Details

True, MANAGEMENT, 12/2018, first

Mflhrd Details

True, CLHRD, Mangaluru, 2019

Fdp Details

True, research methodology, IIM-Kozhikode

Mooc Details

  • IIM- B
  • Harvard University
  • Wharton University
  • University of London
  • Google Inc

Fpm Details

Currently pursuing, Goa Institute of Management, Panjim, Goa

Area Of Expertise

  • Marketing Management
  • Advanced E-marketing
  • Sales and Distribution Management
  • Services Marketing
  • Advertising Management
  • Retail Management
  • Visual Merchandising

Publications

  • Research Paper, Publication
  • Cases, Publication

Training

  • SMF conference 2023
  • INDAM conference 2024

Accomplishments

Publication:
"Demarketing for Sustainability: A Review and Future Research Agenda" in the International Journal of Consumer Studies, DOI: 10.1111/ijcs.12904 (ABDC-A, Scopus Q1, IF: 9.9)


Case Published:
"Wheels Of Fortune" – Molding Lives With Potful Of Ecofriendly Innovations (Finalist of case writing competition) at Aim2Flourish, Case Western Reserve University, USA.

Additional Information

Consultation Experience:
Marketing consultancy since 2022 at Mary Queen's Mission Hospital, Kanjirapally, Kerala, India

Organisational Involvement:
Faculty Coordinator of Numerous MBA Fests between 2016 -2020

Conferences organized:

Lead Organizer of GIMDC-2023 - A National Level Doctoral Conference at Goa Institute of Management, Goa, India
Organizer of the 8th International Conference of Marketing, Strategy & Policy Research 2024, to be held in Goa, India

Committee Memberships:
Member of PhD Placement Committee at Goa Institute of Management, Goa
Conference Planning Committee at Goa Institute of Management, Goa

FPM program Marketing committee member

Certification

Google certification digital marketing

Timeline

Assistant Professor

AIMIT- St Aloysius

St Joseph Engineering College

Alva’s College

MBA - Marketing

Srinivas Institute of Management Studies

BBM - Marketing

Alva’s College of Business Management

12th - Commerce

St. Antony P.U. College
JEEVAN LAWRENCEResearch Scholar