Jeewan Joshii
Summary
Dynamic leader in film distribution with expertise in strategic planning, global sales, and content acquisition. Proven track record in maximizing OTT monetization and driving successful release strategies. Results-driven film distribution leader with expertise in global sales, content acquisition, and OTT monetization. Proven track record in driving impactful distribution strategies and enhancing revenue through innovative market entry approaches.
Overview
22
22
years of professional experience
Work History
Head-Film Distribution
RSVP Movies
04.2018 - 03.2024
- Led end-to-end strategy and execution for RSVP's theatrical and non-theatrical film releases across global markets.
- Designed and executed distribution and sales strategies for the releases.
- Built national and overseas teams from the ground up; launched distribution offices in key territories.
- Oversee release windows, market entry plans, and pricing models; plan annual release calendars aligned to consumer insights and festive/holiday peaks.
- Partnered with major cinema chains, sub-distributors, OTT platforms, and buyers in North America, the Middle East, China, and South-East Asia.
- Successfully monetized remake, dubbing, airborne, and digital rights across multiple films.
- Core member of the green-lighting committee, evaluated 50+ scripts and projects for creative and financial viability.
- Drove the adoption of MIS tools to enable data-driven decisions on release planning, pricing, and marketing ROI.
Senior Vice President-Distribution
B4U Motion Pictures
06.2016 - 04.2018
- Managed worldwide distribution for B4U's fresh slate and catalogue content.
- Led rights sales across North America, the Middle East, Southeast Asia, and Australia.
- Built global marketing and publicity strategies aligned to regional audiences.
- Negotiated content acquisition and delivery with producers and IP owners.
- Maximized returns through new territories, film markets, and festivals.
Head-Programming (Cinemas)
Reliance MediaWorks
12.2009 - 04.2015
- Headed content programming and strategy for Reliance Cinemas (Big Cinemas), including 200+ screen transition to digital.
- Led film programming and ticket pricing for each catchment, based on historical and demographic data.
- Oversaw India's first large-scale analog-to-digital transformation in cinema exhibition.
- Expanded regional language content into non-traditional markets, thus enhancing revenues.
- Managed content for Pathe Cinemas (Netherlands) - led the acquisition of Indian films.
- Restructured loss-making properties into profit centers through tailored content curation and pricing.
Senior Manager-Content
Reliance Entertainment - BigFlix, Big Music & HV
03.2007 - 12.2009
- Handled content acquisition for home entertainment, rental, and streaming portals.
- Led a title viability analysis for BigFlix's catalog.
- Negotiated marketing rights and asset delivery with producers.
Regional Head, Programming & Distribution
PVR Ltd
08.2004 - 02.2007
Manager, Programming
INOX Leisure Ltd
04.2002 - 08.2004
Education
Bachelor of Arts -
Delhi University
01.2000
Skills
- Strategic planning and P&L ownership
- Global film sales and distribution
- Content acquisition and revenue strategy
- OTT and non-theatrical monetization
- Film green lighting and creative evaluation
- Team leadership and multi-location operations
- Industry relations and stakeholder management
- Legal, commercial, and rights negotiation
- Digital cinema integration and innovation
Key Leadership Competencies
- Strategic Planning & P&L Ownership
- Global Film Sales & Distribution
- Content Acquisition & Revenue Strategy
- OTT & Non-Theatrical Monetization
- Film Green lighting & Creative Evaluation
- Team Leadership & Multi-Location Operations
- Industry Relations & Stakeholder Management
- Legal, Commercial & Rights Negotiation
- Digital Cinema Integration & Innovation
Timeline
Head-Film Distribution
RSVP Movies
04.2018 - 03.2024
Senior Vice President-Distribution
B4U Motion Pictures
06.2016 - 04.2018
Head-Programming (Cinemas)
Reliance MediaWorks
12.2009 - 04.2015
Senior Manager-Content
Reliance Entertainment - BigFlix, Big Music & HV
03.2007 - 12.2009
Regional Head, Programming & Distribution
PVR Ltd
08.2004 - 02.2007
Manager, Programming
INOX Leisure Ltd
04.2002 - 08.2004
Bachelor of Arts -
Delhi University