Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
JEKIN RAMBHIA

JEKIN RAMBHIA

Mumbai

Summary

- 11 years of diverse brand marketing experience in Sports, FMCG, and Pharma sectors with Brand Purpose at the core of Brand Building
- Expertise in managing P&Ls exceeding 500Cr INR and refreshing brand identities
- Proven track record of turning around declining brands and launching innovative products
- Skilled in generating revenue through enhanced consumer experiences
- Notable achievements include revitalizing Rajasthan Royals brand and launching a hair care brand with a 10% market share within 12 months

Overview

14
14
years of professional experience
1
1
Certification

Work History

Head of Marketing

SFA (SPORTS FOR ALL)
06.2023 - Current
  • Heading the Marketing Function - responsible for Brand Identity, Consumer Experience, Market Research, Demand Generation, Marketing Campaigns, Media Planning and Communication
  • Responsible for driving Revenue & Brand Equity by offering multiple experiential services to the participating athletes & parents
  • Launched Community building initiatives for 6000 Coaches & 1200 Mommies
  • Leading Brand Experience for all stakeholders through various Phygital touchpoints with ATL & BTL activations

Sr. Brand Manager

RAJASTHAN ROYALS
09.2020 - 05.2023
  • Spearheaded Brand Strategy through Brand Refresh across 3 pillars of Positioning, Visual Identity and Communication
  • Collaborated with the Digital team to translate insights into relevant communication resulting in the best engagement rate on Twitter (X)
  • Led Fan engagement initiatives & enhancement of Brand Equity through superior Brand experience delivered across multiple Fan touchpoints - both Physical & Digital

Global Assistant Brand Manager

UNILEVER
04.2018 - 09.2020
  • Handled a P&L of INR 480 Cr across Personal care categories of Skin Care, Personal Wash, Oral Care and Hair Care with iconic brands – Pond's Bright Beauty and Lever Ayush
  • Managed the largest Unilever Hair Care brand Lifebuoy Shampoo- INR 500 Cr for SEA Markets
  • Led Brand Refresh for Lifebuoy Shampoo with new proposition, pack refresh & relevant communication propelled through in-depth Consumer interviews
  • Led creation of successful 3 TVCs for Lifebuoy Shampoo leading to increase in % penetration from 53% to 58% & a gain in market share from from -4% to a 11.4% growth
  • Responsible for driving growth through demand generation activities across ATL, BTL & Digital activations using Media Planning, Sampling, Budgeting, Packaging and Innovation planning.

Sr. Brand Manager

GALDERMA (NESTLE SKIN HEALTH)
05.2016 - 04.2018
  • Managed a P&L of INR 50+ Cr across Therapeutic Skin & Hair Care brands
  • Qilib' the Hair Care brand won the prestigious OPPI award on the back of innovative Marketing campaigns & strong demand leading to exponential growth with a 10% MS within 12 months of the lauch
  • Instrumental in launching Cetaphil Baby in the OTC segment
  • The efforts included Market Research, Consumer & Customer Profiling, Stock Planning, Right Pricing & Promotion strategies
  • Launched Triluma in India - the gold standard treatment for Melasma

Brand Manager

ABBOTT
05.2013 - 04.2016
  • Sales: Accomplished 100% Sales Targets as an ABM in the cardiac segment in a year's time
  • Marketing: Turned around the brand Zimnic-O from 19% decline to growth on the back of innovative Marketing Strategies & refreshed communications
  • Spearheaded therapy shaping initiatives for brand saliency & brand affinity amongst customers.

Technical Associate

TECH MAHINDRA
02.2010 - 06.2011
  • Provided Technical Maintenance Support for British Telecom customers in Netherlands & Belgium.

Education

MMS in Marketing -

K J Somaiya Institute of Management Studies
05.2013

B.E in Electronics -

Mumbai University
05.2009

Skills

  • Marketing Management

  • Team Management

  • Brand Management

  • Market Research

Certification

  • Fundamentals in Digital Marketing by Google
  • Mumbai Cricket Association (MCA) empanelled Cricket Umpire

Timeline

Head of Marketing

SFA (SPORTS FOR ALL)
06.2023 - Current

Sr. Brand Manager

RAJASTHAN ROYALS
09.2020 - 05.2023

Global Assistant Brand Manager

UNILEVER
04.2018 - 09.2020

Sr. Brand Manager

GALDERMA (NESTLE SKIN HEALTH)
05.2016 - 04.2018

Brand Manager

ABBOTT
05.2013 - 04.2016

Technical Associate

TECH MAHINDRA
02.2010 - 06.2011

MMS in Marketing -

K J Somaiya Institute of Management Studies

B.E in Electronics -

Mumbai University

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