High Performing UI Designer with 5 years of demonstrated expertise in crafting engaging digital experiences. Proficient in creating intuitive user interfaces that resonate with users. Skilled in collaborating with cross- functional teams to translate visions into reality. Proven track record of working with Fortune 500 companies and successfully building digital products and experiences from inception to launch.
Hi, I’m
JERIN DANY
UI Design Lead
Bengaluru
Summary
Overview
8
years of professional experience
4
years of post-secondary education
2
Certifications
3
Languages
Work History
Thence
UI Design Guide
05.2021 - Current
Job overview
- Led end-to-end visual design lifecycle from ideation to launch for Fortune 500 digital products across e-commerce, Augmented Reality, ed-tech, and fin-tech industries
- Built sports ed-tech platform for IPL team improving knowledge retention by 38% contributing to revenue opportunity of $3.5 Million US
- Increased conversion rates by 0.8% for India's leading Eyewear E- commerce and Saree brands by transforming the brand identity & leading the visual re-branding
- Captured new businesses accounting to about Rs. 1.2 Cr annually by collaborating with Pre-Sales & marketing team to deliver user- centric yet business focussed solutions under tight deadlines
- Significantly improved the User Engagement by 12% for a major Indian Jewellery brand by personalising the shopping experience for varied demographics
- Adept in mentoring and leading design teams, enhancing presentation and communication skills through owned initiatives like Design Korero
ORINKO
Product Designer
01.2020 - Current
Job overview
- Designed online store, Farm Management Platform and developed UI/UX by conducting user research, competitor analysis and analyzing user flow and worked closely with tech team to ensure brand consistency across full customer journey
- Enhanced user experience by incorporating intuitive navigation patterns and clear visual hierarchies in designs.
- Orchestrated the design for online store and Farm Management Platform with a focus on user-friendly UI/UX, resulting in a 3X growth of social media reach
- Led the brand strategy, visual direction, UX strategy, content strategy & developer handoff resulting in a 10X increase in brand following
- Successfully redesigned packaging for over 40 SKUs, increasing the customer retention by 2X and earning Pan-India industry recognition
- Increased daily online sales by 200% through effective marketing campaigns
- Expanded brand awareness on partner platforms, notably boosting Orinko's market impact.
STUDIOFRA
UI/UX Design Internship
11.2018 - 12.2019
Job overview
- Led the development of UI and UX from concept to final hand-off for clients
- Balanced functionality requirements with visual appeal when creating interface elements like buttons, menus, forms while adhering to established brand guidelines.
- Mentored junior designers, providing guidance on best practices in UI/UX design techniques.
- Created style guides and design systems to maintain consistency across all platforms and products.
- Identified pain points in existing user experiences through heuristic evaluations, leading to actionable recommendations for improvements.
- Collaborated with developers to implement responsive design, improving accessibility on various devices.
- Conducted usability tests and analyzed feedback, identifying areas for improvement in the design process.
SAMANT CHAUHAN
Fashion Designer/Illustrator
09.2017 - 10.2018
Job overview
- Made illustrations and did research for the autumn and spring collections by developing brand themes, analyzing trends and competitors, creating mood boards and coordinating with tailors for creating final prototype; showcased the collection at AIFW SS’18 and for INDIA TODAY ART AWARDS
- Elevated company profile through collaborations with well-known influencers, resulting in increased brand visibility and customer engagement.
- Designed custom garments for high-profile clients, enhancing the brand''s reputation for luxury and exclusivity.
- Revitalized existing fashion lines by incorporating innovative designs and materials.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
MYNTRA DESIGNS
Fashion Design Consultant
06.2016 - 08.2017
Job overview
- Designed best-selling graphic t-shirts and developed HRX men’s wear and autumn and spring collections by conceptualizing design ideas based on market opportunities and customer needs, and researching trend analysis and developing sketches and line sheets and techpacks
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Conducted thorough market research and analysis, providing valuable insights for client decisionmaking.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Education
Pearl Academy, New Delhi
BA Hons - Fashion Design
01.2012 - 04.2016
University Overview
Skills
Spline
Certification
UI / UX Design, 2018
Accomplishments
Accomplishments
- Chosen among 200 projects to represent Pearl Academy and showcase graduating collection at Nuova Accademia di Belle Arti Graduate School (World rank - #9), Milan
- One of the finalists among 10 chosen from 5000+ entries for Dress to Rest competition hosted by Crowne Plaza Hotel by designing sleepwear range
- Awarded Best Jury Award 2016 chosen among 500+ for my collection of wearable avant-garde; received commendation from Suket Dhir, winner of International Woolmark award
Timeline
UI Design Guide
Thence
05.2021 - Current
Product Designer
ORINKO
01.2020 - Current
UI/UX Design Internship
STUDIOFRA
11.2018 - 12.2019
Fashion Designer/Illustrator
SAMANT CHAUHAN
09.2017 - 10.2018
Fashion Design Consultant
MYNTRA DESIGNS
06.2016 - 08.2017
Pearl Academy, New Delhi
BA Hons - Fashion Design
01.2012 - 04.2016
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