Dancing (I am a certified salsa dancer and have completed ballet with a certification till Grade 2)
Jerusha Roy Festus
Content And Brand Specialist
Chennai
Summary
Dynamic and goal-oriented brand and marketing professional with 5+ years of work experience looking for opportunities to help expand business through creative yet pragmatic approaches.
Overview
9
9
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Content and Brand Specialist
Cognizant Technology Solutions India Limited
07.2022 - Current
- Worked closely with various departments and verticals to create articles for Cognizant's intranet - Be.Cognizant
- Provided employee engagement through weekly Yammer posts
- Prepared, rewrote, and edited RFPs and RFIs to improve readability and impact.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Created newsletters and emails for various purposes within the organization.
- Assisted in building a case study repository for the organization by collaborating with various stakeholders.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Researched topics to create accurate and engaging content.
- Wrote video scripts and provided voice overs.
- Hosted multiple events, townhalls, and client visits for various accounts.
- Organized various large scale events such as GenAI runway, PRoDIGI, and RCGTHink.
- Championed customer-centric approaches in all aspects of branding to ensure long-term loyalty and repeat business.
- Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
- Created engaging presentations for leaders at industry events, bolstering company reputation as a thought leader in the field.
BRAND MANAGER
Casagrand Builder Private Ltd
01.2021 - 03.2022
- Executing 360 degree Brand Campaigns for print, digital, TVCs, radio and outdoor
- Handling the look and feel of the brand and of certain projects under my purview
- Strategizing innovative ideas for ad campaigns
- Working and coordinating with various vendors for deliverables across all mediums for brand and project campaigns
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
DIGITAL MARKETING INTERN
Adwants - Branding & Digital Advertising Agency
10.2020 - 11.2022
- Creative and strategic ideation for social media campaigns
- Content writing for various brands considering their brand tonality to uphold their standards and values
- Client interfacing role to understand client needs and requirements
- My Business and Google Analytics to analyze the efficacy of campaign performance in order to create better performing ads for Google and Facebook
- Basic understanding of Search Engine Optimization (SEO) to choose keywords and optimize organic traffic
COPY WRITER
CreditMantri Finserve Pvt Ltd
08.2018 - 03.2019
- Role included writing banner copies, Facebook copies for advertisements, copies for Google ad campaigns, meta descriptions for pages, social media copies, emails, BPNS and Quora answers
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Selected high-quality photos and videos to complement written copy.
BRAND COMMUNICATION EXECUTIVE
Raj Holdings Pvt Ltd
09.2017 - 07.2018
- Client and vendor communication
- Branding for interior spaces, packaging and digital
- Social media management
- Content and copy writing
- Graphic design for posts (basic designing on Photoshop)
CONTENT WRITER INTERN
Studio No.1, Media Management Pvt Ltd
12.2016 - 02.2017
- Content development and strategy
- Social media management
- Content and copy writing for various clients such as Grand bikes, Jump Street, Sarojini Gardens, Alayna, Evntz365, Shape Up, etc.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
ENGLISH TUTOR AND TRAINER
Sling
03.2016 - 05.2016
- Conducting Sling sessions with multiple Sling learners, across different grades of fluency, on an array of topics, ranging from grammar to everyday conversation
- Performance during training lead to a selection as a Sling
- Trainer and therefore trained new applicants to become
Education
Executive Programme - Brand Management
Indian Institute of Technology
Delhi, India 04.2001 -
PGPM - Marketing And Communications
Chennai Business School
Chennai, India 12.2019 - 12.2020
Bachelor of Arts - Journalism
Madras Christian College
Chennai 07.2014 - 04.2017
12th STD -
St.John's English School & Junior College
Chennai 07.2013 - 04.2014
10th STD -
St. John's English School And Junior College
Chennai 07.2013 - 04.2014
Skills
Good communication skills
Copywriting and editing
Eye for detail
Creative thinking
Content creation expertise
Internal communications management
MS Excel (basics)
MS PowerPoint (intermediate)
Certification
Executive Briefing: Artificial Intelligence (AI)
Accomplishments
- Batch Topper - Chennai Business School (2019 - 2020)
- Academic Excellence - Special Prize II - BA Journalism (for 2 years - 2015 & 2016)
- English - School Topper - 12th STD (scored 95 on 100 - CBSE)
Interests
Writing poetry - I have my own blog (http://arcadia96blogwordpresscom/)
Reading books
Listening to music
Hula hooping
Playing sports like badminton, tennis and swimming
Yoga
Timeline
Executive Briefing: Artificial Intelligence (AI)
03-2023
Communication Fundamentals: How to Communicate Better
09-2022
Write Better Emails: Tactics for Smarter Team Communication
09-2022
Assertiveness Basics: The 50-minute Communication Guide
08-2022
Content and Brand Specialist
Cognizant Technology Solutions India Limited
07.2022 - Current
BRAND MANAGER
Casagrand Builder Private Ltd
01.2021 - 03.2022
DIGITAL MARKETING INTERN
Adwants - Branding & Digital Advertising Agency
10.2020 - 11.2022
PGPM - Marketing And Communications
Chennai Business School
12.2019 - 12.2020
COPY WRITER
CreditMantri Finserve Pvt Ltd
08.2018 - 03.2019
BRAND COMMUNICATION EXECUTIVE
Raj Holdings Pvt Ltd
09.2017 - 07.2018
CONTENT WRITER INTERN
Studio No.1, Media Management Pvt Ltd
12.2016 - 02.2017
ENGLISH TUTOR AND TRAINER
Sling
03.2016 - 05.2016
Bachelor of Arts - Journalism
Madras Christian College
07.2014 - 04.2017
12th STD -
St.John's English School & Junior College
07.2013 - 04.2014
10th STD -
St. John's English School And Junior College
07.2013 - 04.2014
Executive Programme - Brand Management
Indian Institute of Technology
04.2001 -
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