Jeshwanth R
Summary
Accomplished marketing leader with a proven track record in driving growth through strategic content development, product marketing, and cross-functional collaboration across multiple SaaS brands. Successfully led initiatives that resulted in a 950% increase in organic traffic, a 40% increase in sign-ups, and elevated brand visibility through high-impact SEO and content strategies.
Overview
6
6
years of professional experience
Work History
Product Marketing Specialist
COA Network
09.2020 - Current
- Managed marketing and sales across three SaaS brands: iTeleCenter, CallMantra, and HireGuard.
- Led marketing for iTeleCenter and supported sales with collateral and outbound strategies to drive growth for CallMantra and HireGuard.
- Developed and implemented an SEO content strategy that boosted organic traffic by 950% within six months for iTeleCenter.
- Designed and executed a cross-channel marketing campaign, driving a 40% increase in sign-ups within 16 weeks.
- Oversaw HireGuard’s launch, driving research and team alignment to boost signups and product visibility.
- Executed go-to-market strategies for 5 ATS integrations, collaborating with product, sales, and growth teams.
- Led and mentored a team of 10, ensuring on-time, high-quality campaign execution.
Freelance Copywriter
MoEngage
11.2024 - Current
- Created impactful copy for regional campaigns across the Middle East, Southeast Asia, Australia, and New Zealand, boosting brand awareness and engagement.
- Enhanced search campaigns, driving 30% more traffic, and stronger ad results.
- Optimized existing landing pages, resulting in a 25% increase in conversion rate and a better user experience.
- Collaborated with product and sales teams to craft ABM campaign copy (ads and InMails), driving lead generation and pipeline growth.
Content Strategist
Excrin Think Labs
06.2019 - 07.2020
- Managed content projects from ideation to execution, ensuring alignment with brand voice and marketing goals.
- Collaborated with cross-functional teams to create go-to-market content, driving early adoption and customer interest.
- Implemented social media strategies to boost brand awareness and engagement for clients in Dubai, Qatar, and India.
- Spearheaded the creation of content calendars, ensuring consistent messaging, and timely delivery of all marketing materials.
Education
Bachelor of Technology (B.Tech) - Information Technology
Rajalakshmi Engineering College
Chennai05.2018
Skills
- Product marketing
- Search engine optimization
- Strategic partnerships
- CRM management
- Content marketing
- UX/UI and Brand strategy
- Project management
- PPC advertising
- Team leadership
- Marketing automation
- Team leadership
- Marketing automation
- Team leadership
- Marketing automation
- Team leadership
- Marketing automation
- Team leadership
- Marketing automation
Tools
Google Analytics, Ahrefs, SEMrush, Figma, Google Search Console, WordPress, Yoast SEO, RankMath, UberSuggest, SpyFu, SurferSEO, Moz, Google Tag Manager, Google Ads, Lucky Orange, Whimsical, HubSpot.
Languages
- English (C2 Proficiency)
- Telugu (C1 Proficiency)
- Tamil (C1 Proficiency)
- Hindi (A1 Proficiency)
Timeline
Freelance Copywriter
MoEngage
11.2024 - Current
Product Marketing Specialist
COA Network
09.2020 - Current
Content Strategist
Excrin Think Labs
06.2019 - 07.2020
Bachelor of Technology (B.Tech) - Information Technology
Rajalakshmi Engineering College
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