Summary
Overview
Work History
Education
Skills
Awards
Accomplishments
Timeline
Generic

Jessica Gogoi

Retention, Automation & CRM
Bangalore

Summary

Experienced in CRM, retention marketing, and customer engagement, with over 9+ years of expertise across the Gaming, Tax, B2B, SaaS and Automation platform industries. Strong understanding of marketing tools, customer lifecycle strategies, and CRM platforms.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Senior Specialist - Martech

TATA nexarc
04.2021 - Current
  • Managed end-to-end CRM operations, including database segmentation, campaign automation, and performance analysis, to drive personalized customer experiences and improve lifecycle marketing outcomes by using tools and dashboards like Hubspot, CleverTap, WebEngage, Marketo, Kaleyra, Tableau etc
  • Brand managing in terms of guidelines follow, brainstorming and implementing new and improved designs and strategies etc and making sure of smooth implementations across company.
  • Drafting out automation as per user behaviour and flow. Implementing and upgrading them as per requirement for higher user engagement.
  • Cross team collaboration to come up with best practice for collateral that flows out through channels.
  • Quality assurance in terms of content, design and setup, including on-site evaluations, internal audits and customer surveys.
  • Weekly and monthly report on campaign performance, setbacks, takeaways and next few steps.
  • Channels managing for BTL and TTL campaigns- Email, SMS, Push notification, Web push, Website notification, WhatsApp, Facebook.

Retention Marketing Manager

Gameskraft
02.2019 - 04.2021
  • Overall lead the CRM by planning and implementation of campaigns for both promotional and transnational communication with the help of tools vendors like CleverTap, Kenscio, Gupshup, Kaleyra etc.
  • Taking care of all the communication channels (email, SMS, push, WhatsApp, youtube etc) along with content and infrastructure management.
  • Segmenting and targeting groups based on their past behaviour with help of tools like CleverTap, AppsFlyer, tableau and suggesting and implementing new and different ways of keeping user engaged.
  • Conceptualising and planning scalable direct marketing campaigns and experiments which will help revive old/dormant users.
  • Campaign performance & report logging for future reference or campaign enhancement.
  • Led projects and analysed data to identify opportunities for improvement.

Email Marketing Manager

ClearTax
03.2017 - 02.2019
  • Looking at overall email marketing part of company starting with maintaining email infrastructure, html creation, campaign execution and report analysis of the same.
  • Planning multichannel (youtube/video, paid marketing) and performance driven marketing campaigns for the brand to engage more drive & greater ROI.
  • Automation planning and implementation of campaigns for both promotional and transnational communication.
  • Formulating marketing automation workflows for brands to automate their processes and improving customer experience online.
  • Cross functional interaction with other teams to check viability of suggested plans and working in tandem for greater efficiency.
  • Developed insights on marketing campaigns to assess performance against goals.

Client Success Manager

netCore Solutions
12.2015 - 02.2017
  • Worked with e-commerce, retail, banking, travel clients etc.
  • Recommending best practices, and optimization campaigns for some of biggest brands in India from different sectors.
  • Working closely with clients and used effective strategies to convince them to accept marketing ideas/campaigns to enhance client's return, resulting in increase of product/service growth.
  • Consulting clients and giving them knowledge regarding all tools that we use and their benefits at their (client's) work.
  • Analysis of data as per client's requirement.
  • Setting up workshops for client's benefit and making them aware of current trends, ideas and innovations that are currently being used.
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.

Education

PGDM - Marketing & Retail

Institute For Technology & Management
01.2014 - 01.2016

B.Tech - Engineering

North Eastern Hills University
01.2009 - 01.2013

Skills

CRM

Awards

  • CBO Superstar, 2022, A recognition awarded to employees who did exceptional work in their designated profile or outside of it, TATA nexarc
  • CBO star, 2023, Runner up recognition awarded to employees who contributed remarkably to their designated profile., TATA nexarc

Accomplishments

Managed digital marketing for our girls' hostel in Assa,, leveraging Google Ads and social media platforms to increase visibility and occupancy. Created and optimized ad campaigns targeting specific demographics, resulting in improved reach, engagement, and conversion rates. Handled content creation, performance tracking, and budget management to ensure effective online promotion.

Timeline

Senior Specialist - Martech

TATA nexarc
04.2021 - Current

Retention Marketing Manager

Gameskraft
02.2019 - 04.2021

Email Marketing Manager

ClearTax
03.2017 - 02.2019

Client Success Manager

netCore Solutions
12.2015 - 02.2017

PGDM - Marketing & Retail

Institute For Technology & Management
01.2014 - 01.2016

B.Tech - Engineering

North Eastern Hills University
01.2009 - 01.2013

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Jessica GogoiRetention, Automation & CRM