Jessica Jayne
Founder, Pahadi Local
Mumbai
Summary
Visionary entrepreneur with a proven track record in branding and product development, recognized by Vogue and Harper's Bazaar. As Founder of Pahadi Local, I achieved sustainability goals and forged strong partnerships, enhancing operational efficiency. Skilled in sourcing and relationship building, I excel in creating impactful marketing strategies for the Indian market & am now ready to make Pahadi Local a global brand with the right support and openness to learn every day.
Overview
22
22
years of professional experience
Work History
Founder
Pahadi Local
Solan
03.2017 - Current
- Conceptualized and created a skincare brand from the Himalayas called Pahadi Local.
- End-to-end branding, which includes packaging design, visual assets, photoshoots, art direction, and marketing collaterals.
- Sourcing activities across Himachal Pradesh and Ladakh for ingredients and relationship building with mountain communities.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Set up a factory in Parwanoo, Himachal Pradesh, during COVID-19.
- Play a key role in ingredient idenitifcation & product formulation with skilled Team.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Created organization's mission and vision statements for use by employees.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Achieved sustainability goals, implementing eco-friendly practices that also reduced operating costs.
- Committed to working in areas of empowerment, sustainability, and building a conscious beauty brand.
- Developed and implemented marketing strategies for Indian Market.
Founder
Sharkfin Clothing & Accessories
Mumbai
05.2003 - 03.2015
- Designed, developed, and third-party manufactured merchandise for various companies' marketing collaterals.
- Merchandise included t-shirts, hoodies, leather bags, key chains, metal works, and backpacks.
- Clients included Diageo, Pernod Ricard, MTV, Channel V, and Star TV, Sony Music India, Universal Music, Virgin Records, and Cartoon Network.
- Worked closely with the Creative and Marketing Teams to customize marketing collaterals / merchandise.
Education
Bachelor of Science -
SAE School of Audio Engineering
Chennai, India 04.2001 -
Bachelor of Arts - Economics & Commerce
St. Xaviers College
Mumbai, India 04.2001 -
Skills
I have built a professional life of being a Visionary, an Entrepreneur and have gone through every trial of being a Founder
A grateful recipient of awards during my journey from Vogue, Harper's Bazaar, Grazia, Elle and been a voice of delivering Masterclasses for Estee Lauder and participated in multiple panel discussions at Luxury Events, thus slowly being recognized as a Key Opinion Leader in the Beauty Industry in India
My skill sets are broad in spectrum from branding & design, sourcing & product development, all business operations, relationship building within the Himalayan Community and Industry Taste makers
Timeline
Founder
Pahadi Local
03.2017 - Current
Founder
Sharkfin Clothing & Accessories
05.2003 - 03.2015
Bachelor of Science -
SAE School of Audio Engineering
04.2001 -
Bachelor of Arts - Economics & Commerce
St. Xaviers College
04.2001 -