Jeyavel I

I’m currently working as a Digital Marketer at Casagrand, managing paid campaigns for major residential projects like Casagrand Mercury, Evon, Infinity, and Reva. I specialize in:

⦿ End-to-end campaign execution on Google Ads and Meta

⦿ NRI targeting (USA, UAE, Singapore) with geo-specific creatives and landing pages

⦿ Optimizing ad spends, CPL, and improving lead quality in real-time

⦿ Running performance-based ad campaigns for launch and sustenance phases

⦿ Analyzing project-wise spends, overspend control, and lead flow tracking

This hands-on experience with live real estate projects gives me deep insight into what drives digital success in the high-ticket property market.

* Executed digital marketing campaigns across SEO, SEM, and social media to boost online visibility.

* Conducted keyword research and optimized web content to improve organic rankings.

* Managed Google Ads and Meta Ads campaigns, improving click-through rates and conversion performance.

* Analyzed campaign data using tools like Google Analytics and Search Console to inform strategy.

* Collaborated with design and content teams to create engaging, brand-aligned digital assets.

*Managed online marketing for Ovantica, a refurbished mobile e-commerce brand based in Chennai.

* Planned and executed performance marketing campaigns on Google Ads, Meta Ads.

* Achieved 30% growth in online conversions through targeted campaigns and A/B testing.

* Optimized e-commerce funnels, resulting in increased product page views and add-to-cart actions.

* Managed and analyzed ad spend to ensure maximum ROI on monthly budgets

* Implemented SEO strategies that improved organic rankings and reduced dependency on paid ads.

* Collaborated with design and development teams to align creatives with campaign goals.

* Built and maintained product catalogs on Meta and Google Merchant Center.

Digital Marketing Intern at Smartladders – assisted with SEO, social media strategy, and campaign execution.