J. Franklyn Stephen Issac

My responsibilities are:

• Handle a team of SEO experts, Social media analysts, PPC analysts, Copywriters, Graphic designers, video editors and email campaign specialist
• Grow the team
• Upsell the existing accounts
• Client relationship (Maintaining a good rapport with the clients)
• Take care of internal operations of the team and ensure the deliverables are done on time
• Make sure clients get constant inbound leads and their pipeline is strong
• Support the sales team with proposals for winning new business.

My achievements here are:

• Maintained and managed existing accounts by generating seamless inbound leads
• Managed accounts to retain existing relationships and grow share of business.
• Surpassed growth targets and revenue projections by coordinating and planning the sales initiatives.
• Drove sales by developing multi-million dollar contract sales.
• Created and implemented new business opportunities by staying on top of market needs.
• Created and launched new online marketing strategies, resulting in 25% sales increase.
• Increased profit margins by effectively controlling marketing budget.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Collaborated with advertising group to create uniformity between advertising messages.
• Identified opportunities for growth within local territory and collaborated with sales teams to reach sales goal.

• Developing corporate/product marketing strategy and executing the corresponding plans in alignment with the long-term goals of the business
• Planning and Implementation of Digital Marketing Campaigns
• Make sure website is laser optimised to Google’s SEO standards thereby get constant organic traffic to the website and leads
• Google PPC – Day to day campaign activities – Keyword management, bid management, budget allocation, monitoring the performance and fine tuning to maximize clicks and CTR Acquiring customer databases and running targeted mailing campaigns
• Customer Acquisition & Repeat Engagement Creating strong brand identity and enhance brand visibility & presence online
• Ideate and execute social media campaigns that help build brand awareness and support marketing activities like brand campaigns, micro content strategies, social media engagement etc

• Managed content distribution to online channels and social media platforms.
• Edited and sourced images and videos using Canva
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Handled UK real estate clients for their monthly content campaigns
• Devise the strategies that used to drive traffic to the website and get maximum conversions out of that
• Implement those strategies across web, email and social media channels
• Plan and manage the budget of digital marketing campaigns
• Creating detailed reports of digital marketing campaigns every month and present it to clients and top management team
• Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies
• Utilize various forms of marketing strategies to attract traffic to the website including SEO, PPC and paid to search engines
• Management, implementation and tracking return on investment of PPC campaigns
• O Handled budget upto USD 40,000 per month
• Work with SEO team for On-page SEO, link building activities and Technical SEO to enhance website performance and SERP results constantly
• Email marketing - Responsible for monthly newsletters and broadcast email send-outs
• Coordinate with content and design team for the emailers
• Achieved more than 60% click rate for the email campaigns
• Coordinate with the content team for publishing monthly blog updates on the website
• Responsible for Social media advertising campaigns in Facebook and Instagram to increase brand visibility and awareness
• Coordinate with videographer for taking footage of properties and neighborhood
• Publish the videos in Youtube/website, optimize and market them
• Handle the team of 6 – 10 nos

• Worked for a world's top most fortune 500 company in ecommerce and retail domain
• Catalogue management in ecommerce - Website content optimization and management as per search engine standards
• Validating/Editing product descriptions and Images given by suppliers and modify based on SEO criterias before publishing to the website.
• Managed a team of 3 nos
• Received good feedback and award from the reporting manager for handling multiple complicated client queries and made sure of smooth functioning.

• Held the responsibility of lead generation for the brand Pricol, an OEM manufacturer.
• Held the responsibility of managing the website https://pricol.com/ with fresh content as per the Industry standards.
• Responsible for preparing an annual digital marketing plan, and KPIs, get the budgets approved by the top management and execuete the campaigns as per the plan.
• Handled various channels to generate inbound leads such as SEO, PPC, Social media, email marketing and media buys.
• Through inbound leads, helped the company to close a couple of multi-million dollar deals.

• 1. Responsible for SEO keyword ranking and inbound leads for the brands https://www.amulya.biz/ https://actsupport.com/ and https://actmedia.net/
• Worked with Automotive Canadian client for PPC campaigns and managed average monthly budget of more than $100,000
• Responsible for day to day campaign optimisation. Monitor all the campaigns' performance, make necessary changes to ad copy, keyword bidding and budgeting to make sure they get good CPA

• On-page SEO - Optimised websites of the huge database with lakhs of pages
• Promoted the websites with on-page optimization and different link building activities, thus driven more traffic to the website
• Ranked different web pages of different websites for more than 50 keywords on the first page of Google
• Increased organic traffic of the website to an average of 5k/month
• Digging into Google analytics/webmaster reports periodically and improve the website performance accordingly
• Written/Edited Articles and blogs for the website.