Jhanvi Shetty
Mumbai
Summary
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Trust for Retailers & Retail Associates of India
07.2022 - 07.2023
- Devise and implement a Corporate Communication Strategy that is in harmony with the business objectives
- Planning and developing marketing and engagement campaigns for TRRAINs Livelihood Programs Pankh - Wings of Destiny & TRRAINHer Ascent, annual events such as Retail Employees' Day, TRRAIN Retail Awards, Marathon, etc
- Raising surplus funds for the trust via various Marketing Initiatives
- Assisting in the development and execution of cause marketing programs and campaigns specifically designed to increase the level of engagement with key corporate partners with the ultimate goal of increasing revenue, program reach and brand awareness
- Working closely with digital marketing, social engagement, communications & PR, and content and creative teams to seamlessly implement across multiple channels
- Managing the website and social media interfaces
- Engaged in the process of revitalizing the company's website
- Launching social campaigns and supporting brand campaigns
- Overseeing external vendors and agencies including digital marketing, designers, printers, and photographers
- Overseeing partnerships with organizations in the retail and allied industries, to help build and nurture the brand, TRRAIN
- Lead stakeholder communication efforts, including designing and curating content for annual reports, engaging donors and recruiters through emails, WhatsApp, social media, and collaborating with industry associations
- Effectively manage multiple agencies and partners - creative, social, recruiters, donors, retailers etc
Assistant Manager, Marketing
National Centre for the Performing Arts
01.2016 - 01.2022
- Managed marketing and promotion of over 600 events annually presented by the NCPA, including key NCPA properties as the Symphony Orchestra of India and Aadi Anant, a multi-city classical Indian music festival
- Conceptualized project briefs to jump start the work of vendors/designers along with internal and external stakeholders
- Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio/TV, depending on the event and the campaign
- Responsible for planning and implementation of outreach programme integrating the performing arts into large sections of the under-privileged, socio-economically backward and terminally ill fabric of society
- Successfully built audience development programme in the genres of classical music both western and Indian by enabling younger, newer audiences to understand these genres through a series of workshops, lecture demonstrations, master classes and outreach programme
- Launched the Youth Ambassador programme for the Symphony Orchestra of India to achieve these targets by reaching out to college students
Content Program Coordinator
Fairdeal Multimedia Pvt. Ltd
01.2015 - 12.2015
Brand Service Manager
Lowe Lintas
01.2013 - 12.2015
- Operational and strategic resource on Ditto TV a Zee group product, added resource on Sahara Force India and Nahar Realty
- Liaise between the client and agency to coordinate advertising campaigns
- Responsible for preparing and presenting creative work to clients for modification and approval
- Coordinating with advertising production departments and maintaining financial statements for daily activities
- Assisted the strategic planner in devising a marketing plan for Ditto TV
Sr. Account Executive
Percept/H
01.2012 - 12.2013
- Brand re-positioning & new advertising campaigns at Lowe Lintas
- Key engagements include:
- Unilever Pureit: Launched communication and strategic development in Latin America (Mexico and Brazil) including ATL and BTL
- Saint-Gobain Gyproc: Launched B to C communication and strategic development across India including both ATL and Digital
- Sunlight???Sri Lanka: Managed the entire post-production TVC for 2015 project
- Other functional responsibilities: Complete knowledge of operations including file formats as TGAs for TV, PSD/AIs for print and press, digital formats such as JPEGs, GIFs etc
- Liaising with clients as well as internal teams in order to ensure OTIF delivery
- Accountability of key client accounts including 360-degree campaign management
- Brand custodian providing strategic direction and creative work co-ordination
Education
MBA/PGDM - Marketing
Thakur Institute of Management Studies & Research
04-2012
Bachelor of Mass Media - Advertising
Mumbai University
04-2009
Skills
- Strategic Planning
- Brand Management
- Social Media Management
- Communication Skills
- Email marketing
- Social Media Marketing
Personal Information
- Date of Birth: 11/14/88
- Gender: Female
- Marital Status: Married
Timeline
Marketing Manager
Trust for Retailers & Retail Associates of India
07.2022 - 07.2023
Assistant Manager, Marketing
National Centre for the Performing Arts
01.2016 - 01.2022
Content Program Coordinator
Fairdeal Multimedia Pvt. Ltd
01.2015 - 12.2015
Brand Service Manager
Lowe Lintas
01.2013 - 12.2015
Sr. Account Executive
Percept/H
01.2012 - 12.2013
MBA/PGDM - Marketing
Thakur Institute of Management Studies & Research
Bachelor of Mass Media - Advertising
Mumbai University
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