JHARNA DAISY GOUR

- Strategically manage a portfolio of healthcare project, achieving an avg. annual organic traffic growth of 25% from scratch. SMM campaigns, generating a 25% increase in brand reach, a 15% growth in user engag, & 20% boost in lead gen.
- Innovatively executed Mobile Marketing Cloud (MMC) strategies, resulting in a 40% increase in user engag. & a 30% boost in CTR for mobile camps.
- Spearheaded WhatsApp camps, reaching an audience of over 50,000 1st party users & generating a 15% conversion rate.
- Implemented push notification / Emailers camps with an Avg. open rate of 25%, contributing to increased user retention & brand loyalty.
- Created Chatbot flows, cutting response time by 40% and improving user satisfaction.
- Integrated & managed CRMs (ZOHO, EXOTEL, CM.COM), boosting communication efficiency by 35%.
- Led 50+ onsite marketing events, resulting in a 20% increase in foot traffic and a 15% growth in sales revenue.
- Launched wellness programs, boosting team morale by 25%.
- Executed 360° strategy, covering 100+ channels via SEO, resulting in 40% organic brand awareness growth & 35% customer engag. boost.
- Led ORM to enhance brand image & online presence.

• Handling 6 SEO Projects and 4 SEM Projects – Australia based
• Give training to 2 SEO persons under me as an internship
• Prepare Monthly reports including traffic analysis, audience overview, error analysis, webmaster analysis with challenges and way forward plan
• Handling approx
• 30 LPM budget Ads – Google Ads, FB
• Ads, Instagram Ads
• Currently handling 30+ Campaigns for the industry types such as – Healthcare, E-commerce, online medical care
• In SEO Part- Handling Off-page, On-page, Technical SEO for 6 projects
• Dealing with website page and Url structure along with other user satisfaction points.

• Created 50+ SEO campaigns for websites with complex media and big structures
• Took average CTR for 50 transactional keywords from 20% to 34%
• Prepared informational and reader-friendly reports
• Stayed up to date with the newest SEO guidelines and trends
• Conducted data capturing and processing using google analytics
• Increased client’s website user satisfaction, traffic and ranking by 87% through providing input for website redesign based on SEO audit
• Created thorough analytics reports for all marketing efforts through various tools to track KPI’s and identify insights
• Led the YouTube content marketing strategy that grew the views 500% in the first quarter
• Reduced a client’s all industry blog bounce rate from 42% to 11%
• Improved rankings from page 3 to Top 5 for 1K+ high- competition keywords in all industries.

• Oversee all SEO outreach efforts for 5-7 clients
• Pitch content to 20-30 online publishers per month per client for article placement to build clients backlink profile
• Assisted with technical SEO efforts such as on-page optimization and reverse engineering client’s competitor’s backlink profiles and assisting in client services management
• Created and implemented SEO strategy for public- facing blog based around customer needs, leading to a traffic increase of 37% in 2021 compared to in 2018 before I joined the team
• Increased online reputation scores on Google
• Healthgrades and other review sites by 25%