Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Hobbies
Languages
Timeline
Generic
Jhimkini Pohit

Jhimkini Pohit

Digital Marketing
Kolkata

Summary

Professional with 2.5+ years of experience in digital marketing, with the skills required in increasing business visibility in online search through various SEO approaches and techniques. Looking forward to enhance my domain expertise and seeking new job opportunities in this sector.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

IEM America Research and Development Pvt Ltd.
10.2020 - Current
  • Well versed with SEO tools (Ahrefs, Semrush)
  • Well experienced in topic search and keyword research for blogs.
  • Website auditing and preparing audit report.
  • Daily blog postings on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and uploading reels, stories, youtube videos.
  • Knowledge of on page and off page SEO techniques.
  • Increasing backlinks for website in various possible methods.
  • Analyzing and working towards increasing traffic of website with the help of SEO tools.
  • Have knowledge of Google Search Console, Google Analytics, Google and Facebook Ads
  • Lead generation through LinkedIn using email finder tools.
  • Experience in E-mail marketing and driving in more number of guest posts for website.
  • Good communication skills.
  • Managing group of interns, task assignment and supervising their tasks.
  • Proficiency in Operating System: Windows-XP/7/10
  • Proficiency in office tools: MS-Word, MS-Excel, MS-PowerPoint, Google sheet, Google Doc.

Summer Internship

Exide Industries Limited
06.2019 - 08.2019

Project Title : Cost optimization for EXIDE

Project Description:

Part 1

  • Analyzing price trend of trucks (2MT/5MT/6MT/9MT/16MT), for a period of 20 days, for EIL’s Secondary freight movement [Regional Distribution Centers (RDC) to depots]

Following locations are selected as pilot:

  • 21 lanes Ex-Lucknow warehouse
  • 19 lanes Ex-Bangalore warehouse

Part 2

  • To find the optimized warehouse location in NCR region by using centre of gravity method (New warehouse mapping with the help of Google Maps) – optimized on weighted average of distance & load.

Education

PGDM - Marketing, Logistics and Operations Management

Institute of Engineering And Management
06.2020

BDS - Dentistry

Manipal College of Dental Sciences
Manipal
08.2014

Higher Secondary - CBSE

Hariyana Vidya Mandir
Kolkata
2009

Secondary Education - CBSE

Hariyana Vidya Mandir
Kolkata
2007

Skills

Skills in digital marketing:

  • Keyword Research
  • On page SEO
  • Off page SEO
  • SEO
  • SEO tools (Ahrefs)
  • Google Analytics
  • Google Search Console
  • Backlinking
  • Social media
  • Website audit report
  • Lead generation through LinkedIn through email finder tools
  • Basic skills in Google ads and facebook ads
  • Collaborative Team Work
  • Leading group of interns
  • Digital media

Certification

NPTEL Online certification on Marketing Management course (Silver ‘Elite’ certificate with a score of 75%)

Accomplishments

PAPER PRESENTATION:


Presentation of paper on ‘Disruptive changes in Supply chain Management’ in IEMICON 2019, International conference held on 6-7 September 2019 at Institute of Engineering and Management, Kolkata.

Hobbies

 Listening to music, Travelling 

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)

Timeline

Digital Marketing Specialist

IEM America Research and Development Pvt Ltd.
10.2020 - Current

Summer Internship

Exide Industries Limited
06.2019 - 08.2019

PGDM - Marketing, Logistics and Operations Management

Institute of Engineering And Management

BDS - Dentistry

Manipal College of Dental Sciences

Higher Secondary - CBSE

Hariyana Vidya Mandir

Secondary Education - CBSE

Hariyana Vidya Mandir
Jhimkini PohitDigital Marketing