Jigar Shah
Digital Marketing Associate
MUMBAI,Maharashtra
Summary
Seasoned Digital Marketing Associate offering 5+ years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Senior Associate - Digital Marketing
Media.net
Mumbai, Maharashtra
06.2018 - Current
- Experienced in creating, managing, and optimizing Search, Display and Native campaigns for diverse industry categories targeted to USA and UK on Google, Bing, Taboola, Outbrain, Revcontent & MGID advertising platforms.
- Managed 20+ Pay Per Click (PPC) high volumes accounts with approximately monthly spend of $60K over Display Network, $20-30K over Search Network and $50K over Native Network.
- Tracking, monitoring, and analyzing key metrics like keyword bids, daily and monthly budget caps, impression share, quality score and other important metrics for assessing campaign's performance.
- Prepare reports from large pool of data, analyze client accounts to maximize Revenue.
- Liaise with Account Managers to build strategies and meet client expectations in terms of Revenue, Growth in overall traffic.
- Offered performance recommendations to improve campaign effectiveness.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Digital Marketing Executive
Securitykart
Mumbai, Maharashtra
02.2016 - 06.2018
- Created Marketing Campaigns on Google AdWords and Facebook to generate leads and increase product sales.
- Managed all marketplace platform i.e., Amazon, Flipkart, Paytm, Pepperfry, Snapdeal, Tatacliq to increase sales and revenue.
- Involved in designing campaigns for media, banner designs, social media marketing and website creation.
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 60%.
- Created email blast campaigns to target key customers.
- Played stellar role in boosting revenue for company in online business.
Education
Bachelor of Computer Applications -
Alagappa University
Mumbai 04.2014 - 05.2016
Skills
Native Advertising
Marketplaces
SEO
SEM
SMO
Keyword Optimization
Prepare Reports
Marketing tools
Timeline
Senior Associate - Digital Marketing
Media.net
06.2018 - Current
Digital Marketing Executive
Securitykart
02.2016 - 06.2018
Bachelor of Computer Applications -
Alagappa University
04.2014 - 05.2016