Jigyasa Narula
Corporate Communication
Chandigarh
Summary
Experienced communication professional, eager to modernize function and advance key agendas. Offering 18 years of leadership experience at the middle management level. Skilled problem-solver, planner and change-manager.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Director of Industry Interface
Lovely Professional University
Chandigarh
03.2023 - 07.2023
- Contributed to short- and long-term strategic planning and identified potential industry collaboration for joint programs, placements, events and live projects and CSR funding opportunities
- Delivered data outcomes to internal and external staff to drive continuous improvement and partner engagement.
- Oversaw corporate communications and brand awareness for consistency and quality
- Liaised between organization and affiliates and managed networking relationships with industry partners, government departments and vendors
- Collaborated with EY, SHRM, Digital Marketing Institute Ireland, UX Institute Ireland, KPMG, Kairali Ayrveda, Network 18, National Film Development Corporation, ADIF, Flipkart and Penguin Random House for key deliverables
- Improved coordination and communications across organization to increase operational efficiency
General Manager
Miles Education Pvt Ltd
Chandigarh
01.2022 - 03.2023
- Managed budget implementations, faculty recruitment, evaluations, review, contract details and compensation negotiation for 11 ongoing joint programs
- Developed and maintained relationships with client and suppliers through account development
- Ensured 100% business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term growth of INR 10 Crore account
- Collaborated with cross-functional teams to develop innovative solutions
- Analyzed market trends and competitor activities to create competitive advantages
- Developed and implemented strategies to increase sales and profitability
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives
- Updated and resolved onsite incidents and reported issues to higher management
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits
- Trained new employees on proper protocols and customer service standards.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Deputy Resident Director
PHD Chamber of Commerce & Industry
Chandigarh
05.2019 - 12.2022
- Spearheaded over 25 government and industry outreach programs on IP & copyright, ODOP, export promotion, PLI, labor laws, energy efficiency, waste management, investment promotion of various states on regional level
- Assessed budgetary requirement of projects and ensured to raise 100% funds for event operations
- Led regulatory consultation and recommendations for companies from Healthcare, Startups, Tourism, Architecture and Education sector
- Organized Industry representations with Industries Department for various concerns related to PLI, export policy, land free holding, government schemes, start up policy and so on
- Organized outreach programs on IP & Copyright, ODOP, Export Promotion, PLI, Labor Laws, Solar Energy with various State and Central Government departments
- Created event IP including Regional Economic Forum, Industry Academia Summit and Architecture Excellence Recognition
- Engaged over 100 guest speakers from industry for various events and conferences
Senior Manager - Corporate Communication
Franchise India
New Delhi
07.2014 - 01.2016
- Managed Industry and Government relationships for large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
- Developed communications strategies to drive forward progress in public relations
- Engaged over 100 high profile industry experts as guest speakers for over 20 events and conferences
- Capitalized on carefully built media relations to enhance outreach and public image
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels
- Optimized content and design of over 20 event websites with web design team
- Oversaw team of communications and media relations professionals with focus on achieving PR results
- Promoted thought leadership for promoters through various platforms and government engagements
- Fostered positive relationships with key business journalists in national and trade publications
- Oversaw social media presence and aligned posts to include branding and trending ideas
Assistant Director
FICCI
New Delhi
05.2016 - 04.2019
- Managed Industry and Central and State Government outreach programs for retail, FMCG, e-commerce, food service, publishing, startup, logistics, tourism, healthcare and education
- Reviewed proposed regulatory changes and evaluated potential impacts on business operations
- Engaged analytical subject matter experts from industry to drive industrial and public policy recommendations
- Created event IP of 5 marquee events including Foodzania for Food Service Sector and Scrapbook for Publishing sector, Punjab Logistics Conclave, Regional Economic Forum, Industry Academia Symposium
- Assessed budgetary requirement and raised over INR 1 crore for event sponsorships
- Managed end to end delivery of events including content, speaker acquisition, sponsorships, delegate acquisition, marketing communication, strategic & government partnerships
- Created and updated records and files to maintain document compliance.
- Trained and mentored new employees on industry practices and business operations.
Marketing and Content Lead
VMock
Gurgaon
10.2013 - 06.2014
- Developed original content through social listening and independent sources for career services
- Analyzed over 500 job roles and created content drawn from SEO keywords
- Strengthened content through proofreading and editing
- Identified target audiences to analyze functional and soft skills
- Conducted online research to obtain relevant information and materials
- Managed competing deadlines with efficiency
- Completed accurate and polished formatting in line with publishing standards prior to submission.
Sales & Marketing Operations Manager
Pearson VUE
Noida
08.2007 - 07.2013
- Led voucher program management for APAC region for over 350 global clients
- Conducted feasibility study for various international program to be launched in Indian market
- Conducted market research with GMAC to pitch for conversion of CAT and NMAT exams from offline to online format
- Worked on various RFPs with business development teams across APAC
- Organized knowledge transfer seminars for channel partners Analyzed, improved, and implemented operational and legal processes to optimize resources
- Handled day-to-day accounting processes to drive financial accuracy.
- Partnered with auditors to track errors and add contributions to maintain accuracy.
- Tracked funds, prepared deposits and reconciled accounts.
Broadcast Journalist
Exchange4media
New Delhi
09.2005 - 06.2007
- Wrote pieces and news stories for print publication, coordinating images and layout to deliver proper presentation
- Conducted comprehensive research and developed targeted questions for use in guest interviews
- Produced stories for broadcasting during weekly program on franchising and retailing for 104 episodes
- Counseled video-editing crew on material used for video, handling voice-overs following editing phase.
- Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.
- Collaborated with multidisciplinary teams of managers, producers and technical specialists.
- Conducted extensive research on over 200 topics to generate meaningful content, articles and scripts.
- Edited, proofread and fact-checked content for accuracy.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Participated in editorial meetings to discuss story ideas and content.
- Developed relationships with sources and contacts to gain additional insight.
Education
Bachelor of Science - Physics, Chemistry, Mathematics
D N College
Meerut 07.2000 - 05.2003
Bachelor of Arts - Mass Communication
Apeejay Institute of Mass Communication
New Delhi 07.2003 - 05.2005
Skills
Strategic planning
Process improvements
Sales Operations background
Key relationship management
Business administration
Budgeting
Business planning
Staff Management
Negotiation
Program Management
Marketing Communication
Corporate Communication
Account Management
Industry Relations
Government Liaison
Timeline
Deputy Director of Industry Interface
Lovely Professional University
03.2023 - 07.2023
General Manager
Miles Education Pvt Ltd
01.2022 - 03.2023
Deputy Resident Director
PHD Chamber of Commerce & Industry
05.2019 - 12.2022
Assistant Director
FICCI
05.2016 - 04.2019
Senior Manager - Corporate Communication
Franchise India
07.2014 - 01.2016
Marketing and Content Lead
VMock
10.2013 - 06.2014
Sales & Marketing Operations Manager
Pearson VUE
08.2007 - 07.2013
Broadcast Journalist
Exchange4media
09.2005 - 06.2007
Bachelor of Arts - Mass Communication
Apeejay Institute of Mass Communication
07.2003 - 05.2005
Bachelor of Science - Physics, Chemistry, Mathematics
D N College
07.2000 - 05.2003