Jigyasa Narula
Corporate Communication
Chandigarh
Summary
Experienced communication professional, eager to modernize function and advance key agendas. Offering 18 years of leadership experience at the middle management level. Skilled problem-solver, planner and change-manager.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Director of Industry Interface
Lovely Professional University
Chandigarh
03.2023 - 07.2023
- Contributed to short- and long-term strategic planning and identified potential industry collaboration for joint programs, placements, events and live projects and CSR funding opportunities
- Delivered data outcomes to internal and external staff to drive continuous improvement and partner engagement.
- Oversaw corporate communications and brand awareness for consistency and quality
- Liaised between organization and affiliates and managed networking relationships with industry partners, government departments and vendors
- Collaborated with EY, SHRM, Digital Marketing Institute Ireland, UX Institute Ireland, KPMG, Kairali Ayrveda, Network 18, National Film Development Corporation, ADIF, Flipkart and Penguin Random House for key deliverables
- Improved coordination and communications across organization to increase operational efficiency
General Manager
Miles Education Pvt Ltd
Chandigarh
01.2022 - 03.2023
- Managed budget implementations, faculty recruitment, evaluations, review, contract details and compensation negotiation for 11 ongoing joint programs
- Developed and maintained relationships with client and suppliers through account development
- Ensured 100% business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term growth of INR 10 Crore account
- Collaborated with cross-functional teams to develop innovative solutions
- Analyzed market trends and competitor activities to create competitive advantages
- Developed and implemented strategies to increase sales and profitability
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives
- Updated and resolved onsite incidents and reported issues to higher management
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits
- Trained new employees on proper protocols and customer service standards.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Deputy Resident Director
PHD Chamber of Commerce & Industry
Chandigarh
05.2019 - 12.2022
- Spearheaded over 25 government and industry outreach programs on IP & copyright, ODOP, export promotion, PLI, labor laws, energy efficiency, waste management, investment promotion of various states on regional level
- Assessed budgetary requirement of projects and ensured to raise 100% funds for event operations
- Led regulatory consultation and recommendations for companies from Healthcare, Startups, Tourism, Architecture and Education sector
- Organized Industry representations with Industries Department for various concerns related to PLI, export policy, land free holding, government schemes, start up policy and so on
- Organized outreach programs on IP & Copyright, ODOP, Export Promotion, PLI, Labor Laws, Solar Energy with various State and Central Government departments
- Created event IP including Regional Economic Forum, Industry Academia Summit and Architecture Excellence Recognition
- Engaged over 100 guest speakers from industry for various events and conferences
Senior Manager - Corporate Communication
Franchise India
New Delhi
07.2014 - 01.2016
- Managed Industry and Government relationships for large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
- Developed communications strategies to drive forward progress in public relations
- Engaged over 100 high profile industry experts as guest speakers for over 20 events and conferences
- Capitalized on carefully built media relations to enhance outreach and public image
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels
- Optimized content and design of over 20 event websites with web design team
- Oversaw team of communications and media relations professionals with focus on achieving PR results
- Promoted thought leadership for promoters through various platforms and government engagements
- Fostered positive relationships with key business journalists in national and trade publications
- Oversaw social media presence and aligned posts to include branding and trending ideas
Assistant Director
FICCI
New Delhi
05.2016 - 04.2019
- Managed Industry and Central and State Government outreach programs for retail, FMCG, e-commerce, food service, publishing, startup, logistics, tourism, healthcare and education
- Reviewed proposed regulatory changes and evaluated potential impacts on business operations
- Engaged analytical subject matter experts from industry to drive industrial and public policy recommendations
- Created event IP of 5 marquee events including Foodzania for Food Service Sector and Scrapbook for Publishing sector, Punjab Logistics Conclave, Regional Economic Forum, Industry Academia Symposium
- Assessed budgetary requirement and raised over INR 1 crore for event sponsorships
- Managed end to end delivery of events including content, speaker acquisition, sponsorships, delegate acquisition, marketing communication, strategic & government partnerships
- Created and updated records and files to maintain document compliance.
- Trained and mentored new employees on industry practices and business operations.
Marketing and Content Lead
VMock
Gurgaon
10.2013 - 06.2014
- Developed original content through social listening and independent sources for career services
- Analyzed over 500 job roles and created content drawn from SEO keywords
- Strengthened content through proofreading and editing
- Identified target audiences to analyze functional and soft skills
- Conducted online research to obtain relevant information and materials
- Managed competing deadlines with efficiency
- Completed accurate and polished formatting in line with publishing standards prior to submission.
Sales & Marketing Operations Manager
Pearson VUE
Noida
08.2007 - 07.2013
- Led voucher program management for APAC region for over 350 global clients
- Conducted feasibility study for various international program to be launched in Indian market
- Conducted market research with GMAC to pitch for conversion of CAT and NMAT exams from offline to online format
- Worked on various RFPs with business development teams across APAC
- Organized knowledge transfer seminars for channel partners Analyzed, improved, and implemented operational and legal processes to optimize resources
- Handled day-to-day accounting processes to drive financial accuracy.
- Partnered with auditors to track errors and add contributions to maintain accuracy.
- Tracked funds, prepared deposits and reconciled accounts.
Broadcast Journalist
Exchange4media
New Delhi
09.2005 - 06.2007
- Wrote pieces and news stories for print publication, coordinating images and layout to deliver proper presentation
- Conducted comprehensive research and developed targeted questions for use in guest interviews
- Produced stories for broadcasting during weekly program on franchising and retailing for 104 episodes
- Counseled video-editing crew on material used for video, handling voice-overs following editing phase.
- Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.
- Collaborated with multidisciplinary teams of managers, producers and technical specialists.
- Conducted extensive research on over 200 topics to generate meaningful content, articles and scripts.
- Edited, proofread and fact-checked content for accuracy.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Participated in editorial meetings to discuss story ideas and content.
- Developed relationships with sources and contacts to gain additional insight.
Education
Bachelor of Science - Physics, Chemistry, Mathematics
D N College
Meerut 07.2000 - 05.2003
Bachelor of Arts - Mass Communication
Apeejay Institute of Mass Communication
New Delhi 07.2003 - 05.2005
Skills
Strategic planning
Timeline
Deputy Director of Industry Interface
Lovely Professional University
03.2023 - 07.2023
General Manager
Miles Education Pvt Ltd
01.2022 - 03.2023
Deputy Resident Director
PHD Chamber of Commerce & Industry
05.2019 - 12.2022
Assistant Director
FICCI
05.2016 - 04.2019
Senior Manager - Corporate Communication
Franchise India
07.2014 - 01.2016
Marketing and Content Lead
VMock
10.2013 - 06.2014
Sales & Marketing Operations Manager
Pearson VUE
08.2007 - 07.2013
Broadcast Journalist
Exchange4media
09.2005 - 06.2007
Bachelor of Arts - Mass Communication
Apeejay Institute of Mass Communication
07.2003 - 05.2005
Bachelor of Science - Physics, Chemistry, Mathematics
D N College
07.2000 - 05.2003
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