Summary
Overview
Work History
Education
Skills
Middle Initial
Timeline
Generic

Jincy Kadavil

Brand Marketing
Mumbai

Summary

Dynamic Marketing and Communications Manager specializing in media relations and community engagement. Expert in crafting impactful marketing content and enhancing brand visibility and reputation. Strong analytical skills combined with a collaborative approach drive exceptional results in competitive environments.

Overview

14
14
years of professional experience
4
4
Languages

Work History

Marketing and Communications Manager

Raintree Family Office
11.2024 - Current
  • Developed and implemented brand guidelines to maintain consistency across all communication materials.
  • Led the design and production of digital and print collateral, including Emailer, brochures, flyers, and banners.
  • Organized webinars, podcasts, or other virtual events to engage target audiences.
  • Maintained editorial calendar that outlined content plans across multiple platforms.
  • Utilized search engine optimization SEO techniques to improve website visibility in organic search results.
  • Led public relations efforts by crafting press releases, managing media inquiries, and securing coverage in industry publications.

Reputation Analyst

Mavericks India
07.2022 - Current
  • Continually maintained and improved client's reputation and positive image in the media through authored articles, industry stories, spokesperson opportunities and social media marketing.
  • Launched successful digital affiliate marketing campaigns that achieved goals for improved brand awareness and increased website traffic.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Developed brand-media relations strategies and strengthened brand-community relations that bolstered awareness about the brand.

Communications Specialist

ICICI Foundation
06.2021 - 06.2022
  • Successfully strategized effective press releases and a positive corporate image.
  • Preparing and editing Annual Report, ESG Report.
  • Developed content for Internal Communication.
  • Developed content for Website.
  • Conceptualize and prepare engaging content for Social Media.
  • End-to-end branding of ICICI skill academies across India.
  • Vendor onboarding and management.

Sr. Content Writer

Shemaroo Entertainment
11.2014 - 06.2022
  • Conceptualizing for new content compilations in line with the current trends of entertainment.
  • Writing content for videos for OTT platforms and clients like Netflix, Amazon, Reliance Jio.
  • Producing persuasive and creative Metadata for Shemaroo's video content.
  • Researching various sources and following up with the content acquisition team for information.
  • Writing and editing write-ups on various topics related to Bollywood, Lifestyle, and creating SMS Products related content.

Content Writer

Zibanka Media Services
06.2013 - 05.2014
  • Translating and writing English subtitles for Hindi shows for Zee Network, &TV and Colors TV.
  • Successfully trained new recruits and gave constructive feedback while being accountable for meeting telecast schedules for various channels.

Sr. Associate

Wipro
05.2011 - 08.2012
  • Managing customer's and clients' queries, and providing them with the most adequate and satisfactory on-the-spot solutions.
  • Mentoring new joiners by providing them on the job training.
  • Quality checking juniors' calls and services, and providing them with constructive feedback.

Education

AICP - Marketing Communication And Branding

Xavier Institute of Communications

MBA - Social Entrepreneurship And Sustainability

Narsee Monjee Institute of Management Studies

M. Com - Management

Mumbai University

B. Com - Accounting

Mumbai University

Skills

Brand Management

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Middle Initial

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Timeline

Marketing and Communications Manager

Raintree Family Office
11.2024 - Current

Reputation Analyst

Mavericks India
07.2022 - Current

Communications Specialist

ICICI Foundation
06.2021 - 06.2022

Sr. Content Writer

Shemaroo Entertainment
11.2014 - 06.2022

Content Writer

Zibanka Media Services
06.2013 - 05.2014

Sr. Associate

Wipro
05.2011 - 08.2012

AICP - Marketing Communication And Branding

Xavier Institute of Communications

MBA - Social Entrepreneurship And Sustainability

Narsee Monjee Institute of Management Studies

M. Com - Management

Mumbai University

B. Com - Accounting

Mumbai University

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