Hi, I’m
Jinesh Vira
VP Of Products
Mumbai
Summary
Dynamic and results-oriented professional passionate about driving product innovation and delivering exceptional value. Proven ability to lead cross-functional teams and manage complex projects while ensuring alignment with strategic goals. Ready to leverage extensive experience in product management to contribute to organizational success and enhance customer satisfaction. Committed to fostering a collaborative environment that encourages creativity and growth.
Overview
19
years of professional experience
4
Languages
6
years of post-secondary education
Work History
Ashika Stock Broking Limited
Vice President – Product Strategy & Development
11.2023 - Current
Job overview
- .Spearheaded product strategy initiatives to align offerings with market demand, resulting in enhanced customer satisfaction and retention.
- Leading the entire product development lifecycle — from concept and design to launch and performance optimization.
- Driving cross-functional collaboration with Engineering, Operations, Marketing, Compliance, and external vendors to ensure on-time, high-quality product and feature releases.
- Managing key vendor relationships, including contract negotiations, performance monitoring, and issue resolution, serving as the primary liaison for all vendor-related activities.
- Successfully integrated multiple Fintech partners into the Ashika ecosystem, enabling seamless implementation and enhanced customer experience.
- Partnered with the Marketing team to craft positioning strategies, product messaging, and marketing campaigns aimed at maximizing user adoption and revenue growth.
- Developed and executed go-to-market strategies for new products and major feature enhancements, ensuring alignment with business goals and customer needs.
Findoc Investmart Ltd.
Vice President – Product Management
02.2023 - 11.2023
Job overview
- Leading the product vision, strategy, and roadmap for Findoc’s retail stock broking solutions, encompassing demat account opening (KYC journey), trading, and wealth management offering.
- Driving the end-to-end product development lifecycle, from ideation and design to execution and post-launch optimization.
- Defined detailed product requirements and specifications, translating customer feedback, market trends, and strategic goals into actionable development tasks.
- Orchestrated cross-functional collaboration with engineering, operations, marketing, compliance, and external vendors to deliver products and features on time and at scale.
- Managed and negotiated vendor relationships, overseeing contracts, performance metrics, and resolution of issues, ensuring alignment with organizational standards.
- Led the integration of Fintech partners for algorithmic trading, portfolio management, news etc. seamlessly embedding them into the Findoc platform.
- Conceptualized, designed, and launched a dedicated mobile application for Authorized Partners (APs) to improve engagement and business efficiency.
- Collaborated with the marketing team to create targeted messaging, product positioning, and promotional campaigns that boosted adoption and revenue.
uSmart Securities
Senior Vice President
08.2022 - 12.2022
Job overview
- Senior Vice President with uSmart securities since Aug’22
- Working with Senior management team to devise business strategy for Indian territory
- Cross functional liaison with Business, Marketing, Design, Operation and compliance teams to execute the business plan
- Leading the efforts for partnership/integration with Indian brokers
- Collaborating and integrating with third party/vendors
- Reviewing the trading and post trading applications of uSmart and providing inputs to product and operations team to ensure smooth Account opening, onboarding, trading and post trading experience for Indian clients
- USmart securities is a Full-service discount stock broker with fast, secure & easy-to-use trading platforms. It provides opportunity to invest in international markets such as US, Singapore, Hong-Kong and China. It offers Equity, MF, ETFs, Bond and derivative products.
Angel One Ltd.
Deputy Vice President – Digital Transformation & Business
04.2020 - 07.2022
Job overview
- Spearheaded digital transformation initiatives to enhance client experience and drive business growth across demat account opening (KYC), trading, investment, and mutual fund platforms.
- Led cross-functional teams in the implementation of innovative technology solutions, resulting in improved customer engagement and satisfaction.
- Oversaw release planning and sprint execution, aligning deliverables with stakeholder expectations and business timelines.
- Designed and implemented testing strategies for Mobile and Web platforms, ensuring smooth releases and optimal user experience.
- Developed and executed omnichannel communication strategies to boost awareness, drive feature adoption, and increase revenue.
- Increased market share by 5%, boosted user engagement by 30%, and drove revenue growth of 50% in MCX and F&O segments.
- Reduced regulatory complaints by 30% through targeted changes in product journeys, internal processes, and client education initiatives.
- Enabled a monthly reduction of ₹800 Cr in client pay-out amounts, enhancing capital efficiency.
- Achieved cost savings of ₹7+ Cr/year by optimizing digital operations and workflows.
Upstox (RKSV Securities)
Product Management & QA
05.2018 - 04.2020
Job overview
- Assistant Product manager with Upstox, Mumbai, since July 2019.
- Working with the Support/call-center team to take the input on feedback received from customers (related to the new features and old features) and making sure that top issues/concerns are addressed in future releases.
- Working on customer delight and improving Android play-store rating
- Reduced open backlog (>25%) across projects by making sure that in every release backlog defects & features are addressed.
- Assisted senior product manager related to all the tasks in successful launching of the products/features.
- Conducted customer interviews for understanding their need/suggestions/way in which they use the application.
- Earlier working as QA Head with Upstox, Mumbai, thereby working as QA Lead for all the projects. Developed and executed comprehensive QA strategies, ensuring high-quality software delivery and minimizing post-launch defects.
- Established, implemented, and improved QA infrastructure; test procedures, process, and quality standards in accordance with overall development and product releases.
- Introduced Automation Testing and responsible for Cost savings up to 50 Lacs annually and also reduction in test time by 20%
Diebold Nixdorf Pvt. Ltd.
QA Team Lead
07.2012 - 04.2018
Job overview
- Led a team of QA professionals to enhance testing procedures, resulting in improved product quality and reduced defects.
- Developed and implemented comprehensive test plans and strategies, ensuring alignment with project requirements and timelines.
- Utilized automated testing tools to streamline processes, significantly reducing testing time and increasing accuracy in results.
- Collaborated with cross-functional teams to identify and resolve software issues, contributing to timely product releases and client satisfaction.
- Mentored junior QA staff, fostering skill development and enhancing overall team performance and efficiency.
Tata Consultancy Services
Module Lead
01.2011 - 06.2012
Job overview
- Led cross-functional teams to deliver innovative software solutions, enhancing project delivery timelines and stakeholder satisfaction.
- Championed Agile methodologies, resulting in improved collaboration and increased productivity across development teams.
- Developed and implemented strategic plans to optimize software performance, contributing to enhanced user experiences and system efficiency.
- Mentored junior developers, fostering skills development and ensuring adherence to coding standards and best practices.
Patni Computer Systems Ltd.
Software Test Engineer
11.2006 - 12.2010
Job overview
- Developed and executed comprehensive test plans and cases, ensuring software quality and alignment with business requirements.
- Led cross-functional teams to identify and resolve defects, enhancing application performance and user satisfaction.
- Automated testing processes using industry-standard tools, significantly reducing testing time and increasing efficiency.
- Collaborated with developers to refine software functionality, resulting in improved product reliability and user experience.
Education
BITS PilaniIndia
Master of Science from Software Engineering
11.2006 - 11.2008
Shah And Anchor Kutchhi Engineering College, Mumbai UniversityMumbai
BE from Electronics
06.2002 - 07.2006
Skills
Product strategy
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