Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
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Jinisha Thakkar

Jinisha Thakkar

Mumbai

Summary

Strategic thinking marketing professional with over 5 years of experience in cultivating partnerships and driving growth with a focus on the shift to omnichannel marketing. Demonstrated expertise in healthcare as an industry; strategic planning, negotiation and delivering exceptional customer service. Known for a persuasive and self-motivated approach, coupled with a strong focus on building lasting relationships within the industry.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Manager – Business Development

Mirum India - A VML Co.
Mumbai
04.2024 - Current
  • Took charge of maintaining the accuracy and timeliness of financial data reporting every month.
  • Implemented effective strategies to accurately create pitches, as well as develop compelling credentials and case studies that highlight the objective and successful outcomes.
  • Built and collaborated with medical SMEs to deliver strategic solutions for the client's therapy areas.
  • Focused on expanding knowledge in Martech, specifically in relation to multichannel/omnichannel experience creation, and Salesforce integration.

Associate Manager – Business Development

Mirum India - A VML Co.
Mumbai
01.2022 - 03.2024
  • Led end-to-end efforts for the successful completion of the inaugural edition of the Mirum Health Report, including copywriting, designing, editing, printing, launching and overseeing PR and social media marketing.
  • Building new and unique capabilities, KOL marketing campaign, and leveraging GenAI to enable solutions.
  • Multiple pitches worked on - Nutriburst, Novology, Acuvue, Janssen, Skinovation, GSK Shingles, Cetaphil, Pride of Cows, Softovac digital activation, BI listening project, Zydus pitch.
  • Built and maintained relationships within the WPP network, collaborating with global leaders and offices to generate new business opportunities.

Senior Executive – Business Development

Mirum India - A VML Co.
Mumbai
04.2021 - 01.2022
  • Gained extensive expertise in diverse areas of digital marketing solutions: social media marketing, paid advertising strategies, and technology.
  • Focusing on the importance of relevant communication on each channel: paid, earned, and owned
  • Collaborated with leaders and departments to achieve alignment on pitch objectives and devised optimal solutions.
  • Developed effective connections with clients and associates.

Executive – Business Development

Mirum India - A VML Co.
11.2019 - 04.2021
  • Explored dynamic world of digital marketing at Mirum, focusing on healthcare businesses.
  • Contributed to the acquisition of major healthcare brands like Abbott, GSK, and Zydus, as part of the Mirum Health sales funnel.
  • Developed a strong skill set in lead management and cultivation across various categories, like Edtech, FMCG, and BFSI.

Education

PGDM - Marketing

ICFAI Business School
Mumbai, India
01-2020

B.Com - Commerce

NK College
Mumbai, India
01-2017

High School Diploma -

St. Joseph's School
Mumbai, India
01-2012

Skills

  • Healthcare Marketing
  • Client Relationship Management
  • Digital Marketing
  • Business Development
  • Pitching & Presentations
  • Lead Generation
  • Proposal Writing
  • MarTech
  • Market Research
  • Cost Management
  • Teamwork
  • Analytical Skills
  • Critical Thinking

Accomplishments

  • Employee of the Month
  • Completing 5 years at work

Certification

  • QA - Digital Brand Building Best Practice 2024
  • QA - eCommerce Business Models Essentials
  • Google Analytics 2023
  • Veeva Business - 2022 & 2023
  • Fundamentals of digital marketing - 2019

References

References available upon request.

Timeline

Manager – Business Development

Mirum India - A VML Co.
04.2024 - Current

Associate Manager – Business Development

Mirum India - A VML Co.
01.2022 - 03.2024

Senior Executive – Business Development

Mirum India - A VML Co.
04.2021 - 01.2022

Executive – Business Development

Mirum India - A VML Co.
11.2019 - 04.2021

PGDM - Marketing

ICFAI Business School

B.Com - Commerce

NK College

High School Diploma -

St. Joseph's School

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