Seasoned GBS leader with 17+ years of experience in Banking & FMCG sectors. Proven track record in establishing top-tier GBS organizations, driving efficiency, and enhancing customer experiences. Strategic thinker skilled in fostering growth through analytics and collaboration. MBA Finance graduate with expertise in stakeholder management and change leadership. Strong communicator committed to integrity and excellence.
• Leading Fritolay N.A. – GBS Sales Finance, steering revenue growth and market share expansion.
• Oversaw financial planning, budgeting, and forecasting to guide strategic decisions.
• Monitored financial performance against KPIs, identifying areas for improvement.
• Implemented cost control measures to optimize expenses without compromising quality.
• Developed revenue-maximizing strategies, including pricing and product mix optimization.
• Provided financial insights to support business strategy development and execution.
• Evaluated investments and capital projects, conducting feasibility studies.
• Collaborated with internal stakeholders to align financial goals with business objectives.
• Mentored finance teams, fostering a culture of continuous improvement.
• Led organizational change initiatives, including process improvements and restructuring
• Key Accomplishments:
o Identified right growth drivers resulting in $7MM additional revenue, including space optimization in stores and unbundling of prices in Mix n Match.
o Conducted Away From Home deal analysis, adding $3MM to top-line revenue, and ensuring each SKU's margin optimization.
o Managed Brand target and PepsiCo Growth Strategy initiatives, contributing $16MM revenue growth.
o Led various projects supporting forecasting, budgeting processes, and maintaining AOP models.
• Stakeholder & Relationship Management:
o Collaborated with executive leadership, operations, sales, and marketing teams to align financial goals with business objectives.
o Provided strategic financial insights to support decision-making, fostering trust and collaboration.
o Cultivated strong internal relationships, ensuring open communication to achieve organizational goals.
• Forecasting & Trade Promotion Management:
o Collaborated cross-functionally to develop sales forecasts and execute trade promotion activities.
o Executed and evaluated trade promotions to enhance sales volume and brand awareness.
• Pricing Strategy & Financial Analysis:
o Supported pricing strategies considering market demand and competitor pricing.
o Managed customer contracts, supported by financial analysis.
o Conducted financial analysis to evaluate pricing decisions and promotional activities.
• Account Management & Performance Monitoring:
o Built strong relationships with key customers, ensuring satisfaction and loyalty.
o Monitored financial performance against KPIs, providing regular reporting to senior management.
• Brand Strategy Development & Market Research:
o Contributed to brand strategy development using financial insights.
o Collaborated with Consumer Insights on market research to identify growth opportunities and enhance brand differentiation.
• Transformation & Collaboration:
o Led automation projects driving significant productivity gains.
o Collaborated with sales & marketing teams to drive channel and brand growth.
• Key Accomplishments:
o Led pricing actions resulting in $115MM additional growth.
o Managed transition strategy (DSD to ECom) for underperforming customer, Murphy USA, leading to $100MM revenue.
o Implemented trade optimization resulting in $32MM growth rebates.
· Building Capability – Lead three major transitions from Frito Lay US (41 FTEs) across Commercial functions – Revenue Management, Away From Home, Enterprise Customer, Warehouse & Ecomm
· Net Sales Planning for National Customers (Supporting $8Bn Revenue Target) – Driving target setting of 10% Net Sales & pound growth, brand portfolio optimization, linearity, seasonal modelling as well as pounds finalization for DSD (viz. Walmart, Kroger) and non DSD (viz. Subway, Taco Bell) selling systems
· Digitization –Focused on eliminating 4500+ reports by digitizing them on Power BI and Tableau
· People Management – Hired & onboarded 100+ associates for FLNA spanning across Net Sales Managers, Pricing analysts, Brand, Away From Home, National Customers, Warehouse, Ecomm and Selling Expense managers.
· Controls & Compliance –Driving 98%+ process controls and compliance in ensuring process documentation, process checks for claims processing, merch deductions as well as PO / invoicing processing around marketing budgets
GBS Leadership
US Visa: B1/B2 (Valid till Aug 2026)