Jisha George

Dynamic Digital Marketing Leader with over 10 years of experience in digital advertising, specializing in client relationship management, strategic planning, and driving revenue growth. Proven track record of scaling high-value accounts like Amazon, Meta, and Google, and leading teams to achieve business objectives.

• Managed a team of up to 20 members fostering a collaborative and high-performing work environment.
• Reactivated Google programmatic advertising, reducing CPX by 40%, scaling spends to $200K USD quarterly, and expanding into international markets like SEA and Japan.
• Restarted and scaled the Samsung account to $200K, improving KPIs and budget allocation through transparent communication and strategic handling.
• Led Project Symphony, orchestrating end-to-end sales cycle, campaign execution, and finance management.
• Automated reporting processes for clients, streamlining communication, and optimizing internal workflows.
• Established monthly review meetings with agency decision-makers, resulting in enhanced relationships, immediate resolution of delivery gaps, and a significant increase in budget allocation (up to 100% in certain accounts). This initiative also facilitated the onboarding of new accounts, such as Himalaya.
• Successfully cross-sold Glance to 4 managed programmatic clients and vice versa, exceeding cross-selling targets.
• Collaborated closely with the finance team, resulting in a 40% increase in billing closure and almost 0% revenue leakage due to consistent follow-up and meticulous reconciliation.
• Coordinated with other exchanges, including TTD and MediaMath, resolving issues and contributing to scaling Google and Amazon programmatic business to over $150K per quarter.