Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

JISHNU SREERAJ

Paid Media Manager
Kozhikode

Summary

Results-driven Paid Media Manager with 7 years of experience in the digital marketing industry, currently leading paid marketing strategies for Kerala's No. 1 EdTech, Xylem Learning Pvt Ltd. Skilled in managing and optimizing paid media campaigns across platforms, I began my career as an SEO Analyst, which honed my understanding of search algorithms and organic growth. My passion for data-driven marketing led me to specialize in Paid Marketing, where I now focus on maximizing ROI through targeted advertising, campaign management, and strategic optimization.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
5
5
Certifications

Work History

Paid Media Manager

Xylem Learning Private Limited
01.2023 - Current
  • Planned and Executed Digital Campaigns: Planned and implemented digital campaign strategies to meet targeted enrollment goals and drive business growth.
  • Inbound Marketing Leadership: Led inbound marketing initiatives, maximizing revenue during peak seasons by optimizing campaign performance and customer engagement.
  • Achieved High ROI: Consistently generated an average of 18x ROI through well-optimized paid campaigns, driving significant returns on advertising spend.
  • Managed Large-Scale Budgets: Oversaw a monthly digital ad budget of up to ₹80 Lakhs on platforms like Google and Meta, delivering a maximum monthly revenue of ₹21 Cr, achieving up to 29x ROI.
  • Diverse Campaign Execution: Launched and tested various campaign types, continuously optimizing to identify the most effective strategies for performance and results.
  • Brand Awareness Campaigns: Executed a YouTube Masthead campaign focused on increasing brand visibility and awareness.
  • Executed Comprehensive Campaigns: Planned and executed a variety of digital campaigns (search, video, Demand Gen Remarketing and display) to align with business goals, driving significant enrollments and revenue.
  • Collaborated with Cross-Functional Teams: Provided strategic guidance to content, design, and development teams to align creative assets with campaign goals, ensuring optimal performance and achieving desired outcomes from paid advertising efforts.
  • Collaborated with Google Ads Account Managers: Maintained regular communication with Google Ads Account Managers to stay informed on platform changes and new feature updates, ensuring campaigns remain cutting-edge.



Digital Marketing Manager

MindBridge Business Solutions
01.2021 - 09.2022
  • Creating Digital marketing plan for Tranquil Cloud ERP product and features..
  • Launch and optimize various PPC campaigns in Google Ads, LinkedIn Ads, Bing Ads, Facebook Ads.
  • Continually optimized ad accounts to achieve absolute best results.
  • Identify and recommend new ideas to increase conversion rates; stay abreast of latest conversion techniques.
  • Social Media planning and content management. Implementing videos of product explainers and busting that in SM and Video Ads.
  • Created dynamic SEO strategies to exceed market competitors and meet decent organic traffic. Regular blogs posting with proper on Page SEO.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords. Market research and guidance for both designing team and juniors SEO executive.
  • Administered marketing calendar and developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Analyze and Reports on organic and paid campaign performance.

Digital Marketing Team Lead

Fourth Union | Hairocraft
01.2020 - 12.2020
  • Managed Multiple Ad Account.
  • Launched and optimized various PPC campaigns.
  • Drive conversions through paid search campaigns; identify trends and optimize spend based on insights.
  • Write attractive and concise copy for advertisements.
  • Monitor budget and adjust bids to gain better ROI.
  • Conduct and review SEO audits to determine areas of weakness and opportunity.
  • On page SEO with Structured Data Implementation and Off page SEO.
  • Google Analytics & Search Console ( Result analysis and improvements planned through well organized research in Google Analytics and Search console data ).
  • Google My Business Listing Setup and management for all branches listing.
  • Facebook and Instagram - Ads with lead forms.
  • YouTube SEO .

Juniour SEO Executive | Digital Marketing

Buchprufer Conslutant | HLB Hamt Dubai
06.2018 - 12.2019
  • Analyzed company websites to address performance issues.
  • Done Website Auditing & Developed SEO strategy plans ( SEMRush, Screaming Frog, Search console, Google PageSpeed Insights etc)
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Researched and implemented search engine optimization recommendations. Changes to website architecture, content to improve SEO positions for target keywords.
  • Reviewed and optimized Business sites to improve keyword targeting URL strategies, website architecture and content.
  • Collaborated with content and business consultants to drive SEO in content creation and content programming.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Successfully Implemented website revamp and Website transition without drastic drop down in Search Rankings.
  • Practice inbound marketing with making website a content hub with proper content updating.
  • Google Ads & Bing Ads- Text Ads | Display Ads | Remarketing ( 3 Accounts )
  • Optimized copy and landing pages for search engine marketing purposes.
  • Daily Monitoring and tracking Leads.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Managed bids around 35000AED / 9500USD in Monthly basis.
  • Provided detailed reporting and analyses on brand websites demographics and statistics using Google Analytics.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.

SEO Analyst

CAPIO INTERACTIVE IT SOLUTION
08.2017 - 03.2018
  • Done Website Audit though SEMRush, GT Matrix, Google PageSpeed Insights.
  • Done Keyword Research Keyword research for all services.
  • Keyword Mapping and Meta tags Creation.
  • ON PAGE SEO With Structured data Implementation.
  • OFF PAGE SEO ( Focused on Quality Link Building ).
  • Google Analytics & Search Console ( Result analysis and Improvements planned through well organized research in Google Analytics and Search console data ).
  • Google My Business Listing ( Account Verification Optimization and Content Updates ).
  • Content Management ( Industry Trends Research | Latest News with Well optimized SEO strategy ).
  • Social Media Management & Ads ( Youtube | Facebook - Ads with lead forms | Instagram | LinkedIn | Pinterest ).
  • Google Tag Manager Experience ( Schema Markup ).
  • Email Marketing - ( Mailchimp Planning, Designs, List Creation, Email Subscription in Wordpress ).
  • Wordpress Website ( Page Creation | SEO Plugins | Schema Plugins | Redirections | Socia Media Icons Integration ).
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.

Digital Marketing Executive

Bodhi Info Solution Pvt Ltd
02.2017 - 04.2017


  • Conducted brainstorming for content marketing strategies based around business goals, existing content and chosen key performance indicators.
  • Conducted and reviewed SEO audits to determine areas of weakness and opportunity.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Directed and implemented traffic growth strategies, SEO, SMM, content distribution, email marketing.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

SEO Analyst Trainee

Empresa Technologies
08.2016 - 02.2017
  • Got trained basics of SEO, e commerce marketing, Affiliate marketing, and social media management.
  • Implemented Keywords research and competitor analysis.
  • Executed On page SEO with proper documentation.
  • Off Page SEO practices.
  • Started learning technical SEO.
  • Google AdWords basics were taught and started search Ads.
  • Done Social media content research and planning.
  • Google analytics & Google Webmaster basics were learned and started analysis.
  • Managed affiliate website of E- commerce Flipkart and Amazon.
  • Managed product listings.
  • Done SEO of e- commerce products.
  • Management of Google My Business Listing.

Education

Bachelor of Technology - Computer Science and Engineering

MES College of Engineering Kuttippuram
Kuttippuram, Malappuram
07.2012 - 05.2016

HSE (12th Grade) - Computer Science

GMHSS Calicut University
Calicut University Campus
06.2010 - 04.2012

SSLC (10th Grade) -

GMHSS Calicut University Campus
Calicut University Campus
06.2009 - 04.2010

Skills

Paid Media & Advertising Platforms
  • Google Ads (Search, Demand Gen, Remarketing, Video, Display)
  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Bing Ads
Campaign Management & Optimization
  • Campaign Strategy & Planning
  • Campaign Optimization
  • Budget Planning and Optimization
  • Ad Copy Creation & Testing
  • Conversion Tracking & Attribution
  • Remarketing Ads
Analytics & Reporting
  • Google Analytics ( GA 4 ) Reports and Analysis
  • GA4 Audience Creation
  • Facebook Pixel Analytics
  • Google Tag Manager
  • ROI Calculation & Reporting
  • Google Search Console
SEO & SEM Proficiency
  • SEO Keyword Research
  • On-Page SEO Optimization
  • Website Auditing
  • Structured Data Implementation
  • SEM Strategy Development
  • App Store Optimization (ASO)
  • Google Business Listings Management
Tools & Platforms
  • SEO Tools: SEMRush, Google Search Console
  • Google Ads Manager
  • Google Tag Manager
  • WordPress Handling
Social Media & Content Marketing
  • Social Media Management
  • Content Marketing Strategy
  • Email Marketing
Lead Generation & CRM
  • Lead Generation Strategy
  • CRM Reporting (Leadsqeured & Hubspot )

Certification

Google Analytics Certification

Timeline

Paid Media Manager

Xylem Learning Private Limited
01.2023 - Current

Digital Marketing Manager

MindBridge Business Solutions
01.2021 - 09.2022

Digital Marketing Team Lead

Fourth Union | Hairocraft
01.2020 - 12.2020

Juniour SEO Executive | Digital Marketing

Buchprufer Conslutant | HLB Hamt Dubai
06.2018 - 12.2019

SEO Analyst

CAPIO INTERACTIVE IT SOLUTION
08.2017 - 03.2018

Digital Marketing Executive

Bodhi Info Solution Pvt Ltd
02.2017 - 04.2017

SEO Analyst Trainee

Empresa Technologies
08.2016 - 02.2017

Bachelor of Technology - Computer Science and Engineering

MES College of Engineering Kuttippuram
07.2012 - 05.2016

HSE (12th Grade) - Computer Science

GMHSS Calicut University
06.2010 - 04.2012

SSLC (10th Grade) -

GMHSS Calicut University Campus
06.2009 - 04.2010

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JISHNU SREERAJPaid Media Manager