Jit Kar Roy

• I am responsible for managing Amazon’s private brands, Amazon Basics, Solimo, Presto, Vedaka and Symactive.

• New product launches in conjunction with the Product Marketing Manager, giving input to the development of the product’s editorial direction, style guidelines, and merchandising calendar.

• Co-create positioning statement and brand guidelines for every new product launched from the respective category.

• Develop packaging design for new product launches in line with brand guidelines, consumer and category codes by partnering with multiple creative agencies.

• Explore post-launch growth goals and work towards expanding GMV from every private brand.

• Presently, I am working on 100+ product lines which include Skincare, Food (staples, edible oil), FMCG, Electronics (neckband, headphones, speakers, power bank, computer accessories, etc.), Kitchen (crockeries, small appliances, etc.), Home categories. Successfully managed May ART, PRIME DAY, August ART, Jupiter with all new launches.

• Responsible for managing DealShare’s private brands, and end-to-end brand management for both food & non-food categories.

• Launched DealShare’s 1st private brand Chemko, under the home cleaning category. Achieved 3% of Toilet cleaner market share within 8 months of launch.

• Launched DealShare’s 1st personal care brand X One deodorant range for Men, Aerosol & No Gas. Achieved 2.38 lacs unit sales within 4 months of launch & became the top- selling deodorant brand (89%) on the DealShare platform.

• Launched DealShare’s 1st Food category brand Sampoorti. The brand started its journey with Kachi Ghani Mustard Oil. 2.57 lacs units sold within 4 months of launch. It contributes 18% of the total DealShare Mustard oil sale. We extended the category and launched Sampoorti Soyabean Oil in November 2022.

• Launched DealShare’s 1st Beverage brand Sampoorti Tea (leaf & dust) in August 2022. Achieved 66-thousand-unit sales within 3 months. Sampoorti contributes 15% of the total Dealshare tea sale.

• Launched DealShare’s family & Beauty soap brands Swaccha & Roop Sugandh in September 2022. Achieved 1.90 lacs unit sale within 3 months. Presently, it is the highest-selling soap (65%) on the DealShare platform.

• Launched DealShare’s 1st apparel brand X One Men’s vest in November 2022.

• Need gap analysis.
• Streamlined project workflows by identifying areas for improvement and implementing changes accordingly.
• ATL, BTL, and Digital marketing planning as per the requirement of clients.
• Coordinating with various creative and media agencies for promotional aid development.

• Achieved and maintained the 3rd position with Joy Honey & almonds lotion in the Nielsen winter lotion category for FY 2019-20 & 2020-21. Launched Joy Intense Moisturizing lotion, and Joy Honey and Almonds Ultimate Nourishing Lotion, an extension of our flagship brand Joy Honey and Almonds lotion in 2019.

• Maintained the 1st position in the Nielsen moisturizing cream category with Joy Skin Fruits Cream.

• Brand campaign #skinofcourage for acid attack survivors.

• Relaunched Joy skincare range in the West Bengal market and increased the brand coverage from 15% to 82% within 12 months.

• Launched Joy advanced skincare range, mineral sunscreen, facewash range, face scrub range, and other brands across India.

• Planning & execution of reviewer and influencer activities on digital platforms.

• Launched perfume, color cosmetics & personal care brands in Japan, Australia, Maldives, Mozambique, and the GCC markets.
• Launched advanced suncare range under EAD brand in the USA & European markets.
• Launched the ‘Racing Green’ brand in the UK.
• Launched the ‘Vegan Moi’ and ‘Clean Vives’ brands in Belgium & France.
• Successfully listed Creation Lamis, Dorall Collection & Jean Paul Dupont on Souq.com & Noon.com E-commerce platforms.
• Launched our brands Creation Lamis and Dorall Collection in the Indian market with Amazon & Flipkart.
• Developed the website for Scion International, Glamarome & Arion Perfume & Beauty Inc.
• Managed various exhibitions across the globe.

• Brand visibility drive for Godrej Locks in Tier 3, Tier 4 cities & rural areas in Eastern Region.

• Establish Godrej Locks Carpenter Club across Eastern & North-Eastern Regions.

• Launched Godrej Cartini and modular kitchen in the Eastern & North-Eastern Regions.

• Launched the ‘Cook n Serve’ range to compete with Borosil.

• Revamp the packaging of the ‘La Opala’ range and ‘Diva’ range.

• Introduced exchange offer for the first time in the crockery industry for customers/end users.

• Successfully ran pan India ATL & BTL campaigns for La Opala and Diva range.

• Revamped La Opala website & its presence in social media, e-commerce platforms.

• Launched of BoroPlus facewash & BoroPlus kids talc across Indian market.

• Sustaining the market share in terms of value & volume in the Prickly heat powder category between 2012-2014.

• Ideation and execution of BoroPlus powder & winter lotion formulation, packaging & communication development.

• Achieved 4th position in the winter lotion category in terms of value & volume in FY 2013- 14.

• Coordination & execution of advertising campaigns for BoroPlus powder, winter lotion & facewash.

• Planning and execution of various brand activities, such as Sub-Stockiest Meet for BoroPlus Antiseptic cream, BoroPlus Ms. Naturally beautiful contest (college activation), in-shop promotion, door-to-door promotion, etc.