Jit Kar Roy
Summary
Seasoned brand manager with 13 years of experience in brand management and marketing on both national and international stages. Specializes in FMCG sectors such as skincare, personal care, food, and electronics. Proven track record in spearheading innovative product launches, crafting effective marketing strategies, and executing successful ATL and BTL campaigns. Recognized for managing diverse product portfolios, boosting brand visibility, and driving substantial sales growth. Skilled in leveraging digital and e-commerce platforms to optimize brand performance and expand market presence.
Overview
13
13
years of professional experience
3
3
Certification
Skills
- Brand Management
- Product marketing
- Project Management
- Brand Development
- New Product Development(NPD)
- Consumer Insight
- Market Analysis
- Marketing Communications
- Advertising Strategies
- ATL & BTL
- Influencer Marketing
- E-commerce Marketing
Work History
Marketing Consultant
Amazon India
12.2022 - Current
- I oversee the pre-launch and post-launch management of Amazon's private brands portfolio, which encompasses Amazon Basics, Solimo, Presto, Vedaka, and Supple.
- Collaborate with the Product Marketing Manager to execute new product launches, providing insights for product development, editorial direction, style guidelines, and merchandising calendars.
- Drive packaging design for new product launches in alignment with brand guidelines and consumer preferences, collaborating with multiple creative agencies.
- Strategize post-launch growth objectives and spearhead efforts to increase GMV for each private brand.
- Currently overseeing 100+ product lines spanning skincare, food (staples, edible oil, tea, honey, etc.), FMCG, electronics (neckbands, headphones, speakers, computer accessories), kitchenware (crockery, small appliances), and home categories. Successfully managed May ART, PRIME DAY, August ART, and Jupiter events, ensuring successful integration of all new launches. Launched over 2000+ private brand products in last 21 months.
Brand Manager
Merabo Labs Pvt. Ltd
02.2022 - 12.2022
- Managed DealShare's private brands and end-to-end brand management for both food and non-food categories.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Researched and identified new opportunities for product and brand development.
- Launched DealShare's first private brand, Chemko, under the home leaning category. Achieved 3% of the toilet cleaner market share within 8 months of launch.
- Launched DealShare's first personal care brand, X One deodorant range for men, Aerosol and No Gas. It achieved 2.38 lakhs in unit sales within 4 months of launch and became the top-selling deodorant brand (89%) on the DealShare platform.
- Launched DealShare's first food category brand, Sampoorti. The brand started its journey with Kachi Ghani Mustard Oil. 2.57 lakhs in units sold within 4 months of launch. It contributes 18% of the total DealShare mustard oil sale. We extended the category and launched Sampoorti Soybean Oil in November 2022.
- Launched DealShare's first beverage brand, Sampoorti Tea (leaf and dust), in August 2022. Achieved 66 thousand-unit sales within 3 months. Sampoorti contributes 15% of the total Dealshare tea sale.
- Launched DealShare's family and beauty soap brands Swaccha and Roop Sugandh in September 2022. Achieved 1.90 lakhs in unit sales within 3 months. Presently, it is the highest-selling soap (65%) on the DealShare platform.
- Launched DealShare's first apparel brand, X One Vest, in November 2022.
Marketing Freelancer
Freelance Consultant
04.2021 - 01.2022
- Increased revenue through successful marketing campaigns for various clients.
- Need gap analysis.
- Streamlined project workflows by identifying areas for improvement and implementing changes accordingly.
- ATL, BTL, and digital marketing planning as per the requirements of clients.
- Coordinating with various creative and media agencies for promotional aid development.
Assistant Brand Manager
RSH Global Private Limited
03.2019 - 02.2021
- Achieved and maintained the 3rd position with Joy Honey & Almonds Lotion in the Nielsen winter lotion category for FY 2019-20 and 2020-21. We launched Joy Intense Moisturizing Lotion, and Joy Honey and Almonds Ultimate Nourishing Lotion, an extension of our flagship brand, Joy Honey and Almonds Lotion,in 2019.
- Maintained the first position in the Nielsen moisturizing cream category with Joy Skin Fruits Cream.
- Brand campaign #skinofcourage for acid attack survivors.
- Relaunched the Joy skincare range in the West Bengal market and increased the brand coverage from 15% to 82% within 12 months.
- Launched the Joy advanced skincare range, mineral sunscreen, face wash range, face scrub range, and other brands across India.
- Planned and execution of reviewer and influencer activities on digital platforms.
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
Assistant Manager
Global Marketing, Scion International LLC
10.2017 - 03.2019
- Launched perfume, color cosmetics, and personal care brands in Japan, Australia, Maldives, Mozambique, and the GCC markets.
- Launched an advanced sunscreen range under the EAD brand in the USA and European markets.
- Launched the ‘Racing Green' brand in the UK.
- Launched the ‘Vegan Moi' and ‘Clean Vives' brands in Belgium and France.
- Successfully listed Creation Lamis, Dorall Collection, and Jean Paul Dupont on Souq.com and Noon.com e-commerce platforms.
- Launched Creation Lamis and Dorall Collection brand in the Indian market with Amazon and Flipkart.
- Developed the website for Scion International, Glamarome, and Arion Perfume & Beauty Inc.
- Managed various exhibitions across the globe.
Assistant Marketing Manager
Godrej & Boyce Manufacturing Company Limited
03.2016 - 11.2016
- Brand visibility drive for Godrej Locks in Tier 3, Tier 4 cities, and rural areas in the Eastern Region.
- Establish Godrej Locks Carpenter Clubs across the Eastern and North-Eastern Regions.
- Launched Godrej Cartini and modular kitchen items in the Eastern and North-Eastern Regions.
- Developed innovative and targeted collateral to support overall branding objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Senior Brand Executive
La Opala RG Limited
12.2014 - 02.2016
- Launched the ‘Cook n Serve' range to compete with Borosil.
- Revamp the packaging of the ‘La Opala' range and ‘Diva' range.
- Introduced an exchange offer for the first time in the crockery industry for customers/end users.
- Successfully ran pan-India ATL and BTL campaigns for La Opala and Diva ranges.
- Revamped La Opala website and its presence in social media and e-commerce platforms.
- Managed product launches, ensuring timely delivery and successful market penetration.
Brand Executive
Emami Limited
05.2011 - 12.2014
- Launched BoroPlus face wash and BoroPlus kids talc across the Indian market.
- Sustained the market share in terms of value and volume in the prickly heat powder category between 2012 and 2014.
- Ideation and execution of BoroPlus powder and winter lotion formulation, packaging, and communication development.
- Achieved 4th position in the winter lotion category in terms of value and volume in FY 2013-14.
- Coordination and execution of advertising campaigns for BoroPlus powder, winter lotion, and face wash.
- Planning and execution of various brand activities, such as Sub-Stockiest Meet for BoroPlus Antiseptic Cream, BoroPlus Ms. Naturally Beautiful contest (college activation), in-shop promotion, door-to-door promotion, etc.
Accomplishments
- Managed project of Joy Revivify Advance Skin care range from concept creation to launch.
- Ideate & executed Joy Bengal relaunch campaign that resulted in a 55% increase in retailers & 150% increase in tertiary sale for all Joy products.
- Achieved over 6X sales growth from E-commerce by listing Joy products in Amazon, Flipkart, Nykaa & from Instagram influencer campaigns.
- Managed project of DealShare Private Label brands such as Chemko, Sampoorti, X-One from concept creation to launch.
- Achieved DealShare private brand DRR from 0 to 38 lakhs in 10 months.
Education
Post Graduation in Marketing Management - Marketing Managementand Research
IISWBM
Kolkata, India07.2012
BBA - Business Administration andManagement
DAITM
Kolkata, India07.2009
Higher Secondary -
Nabagram Vidyapith
Kolkata, India06.2006
Secondary -
Nabagram Vidyapith
Kolkata, India06.2004
Certification
Certifications
- Fundamentals of digital marketing by Google Digital Unlocked
- ChatGPT: Complete ChatGPT Course for Work 2023 (Ethically)! - Udemy
- Business Intelligence using Power Bi: Skill Nation
Languages
- English
- Hindi
- Bengali
Additional Information
Technical Skill
- AC Nielsen
- SAP
- MS Office
- PowerBI
Honors & Awards
- OGILVY's Twist - The Ad Spoof - Managerial 2012, Issued by IISWBM
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
PowerBI
AC Nielsen
Microsoft Office with AI
ChatGPT
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionCareer advancementQuote
Enjoy your fear, otherwise your fear will enjoy you.
Timeline
Marketing Consultant
Amazon India
12.2022 - Current
Brand Manager
Merabo Labs Pvt. Ltd
02.2022 - 12.2022
Marketing Freelancer
Freelance Consultant
04.2021 - 01.2022
Assistant Brand Manager
RSH Global Private Limited
03.2019 - 02.2021
Assistant Manager
Global Marketing, Scion International LLC
10.2017 - 03.2019
Assistant Marketing Manager
Godrej & Boyce Manufacturing Company Limited
03.2016 - 11.2016
Senior Brand Executive
La Opala RG Limited
12.2014 - 02.2016
Brand Executive
Emami Limited
05.2011 - 12.2014
Post Graduation in Marketing Management - Marketing Managementand Research
IISWBM
BBA - Business Administration andManagement
DAITM
Higher Secondary -
Nabagram Vidyapith
Secondary -
Nabagram Vidyapith
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