Summary
Overview
Skills
Work History
Accomplishments
Education
Certification
Languages
Additional Information
Languages
Work Availability
Software
Work Preference
Quote
Websites
Timeline
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Jit Kar Roy

Jit Kar Roy

Summary

Seasoned brand manager with 13 years of experience in brand management and marketing on both national and international stages. Specializes in FMCG sectors such as skincare, personal care, food, and electronics. Proven track record in spearheading innovative product launches, crafting effective marketing strategies, and executing successful ATL and BTL campaigns. Recognized for managing diverse product portfolios, boosting brand visibility, and driving substantial sales growth. Skilled in leveraging digital and e-commerce platforms to optimize brand performance and expand market presence.

Overview

13
13
years of professional experience
3
3
Certification

Skills

  • Brand Management
  • Product marketing
  • Project Management
  • Brand Development
  • New Product Development(NPD)
  • Consumer Insight
  • Market Analysis
  • Marketing Communications
  • Advertising Strategies
  • ATL & BTL
  • Influencer Marketing
  • E-commerce Marketing

Work History

Marketing Consultant

Amazon India
12.2022 - Current
  • I oversee the pre-launch and post-launch management of Amazon's private brands portfolio, which encompasses Amazon Basics, Solimo, Presto, Vedaka, and Supple.
  • Collaborate with the Product Marketing Manager to execute new product launches, providing insights for product development, editorial direction, style guidelines, and merchandising calendars.
  • Drive packaging design for new product launches in alignment with brand guidelines and consumer preferences, collaborating with multiple creative agencies.
  • Strategize post-launch growth objectives and spearhead efforts to increase GMV for each private brand.
  • Currently overseeing 100+ product lines spanning skincare, food (staples, edible oil, tea, honey, etc.), FMCG, electronics (neckbands, headphones, speakers, computer accessories), kitchenware (crockery, small appliances), and home categories. Successfully managed May ART, PRIME DAY, August ART, and Jupiter events, ensuring successful integration of all new launches. Launched over 2000+ private brand products in last 21 months.

Brand Manager

Merabo Labs Pvt. Ltd
02.2022 - 12.2022
  • Managed DealShare's private brands and end-to-end brand management for both food and non-food categories.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Researched and identified new opportunities for product and brand development.
  • Launched DealShare's first private brand, Chemko, under the home leaning category. Achieved 3% of the toilet cleaner market share within 8 months of launch.
  • Launched DealShare's first personal care brand, X One deodorant range for men, Aerosol and No Gas. It achieved 2.38 lakhs in unit sales within 4 months of launch and became the top-selling deodorant brand (89%) on the DealShare platform.
  • Launched DealShare's first food category brand, Sampoorti. The brand started its journey with Kachi Ghani Mustard Oil. 2.57 lakhs in units sold within 4 months of launch. It contributes 18% of the total DealShare mustard oil sale. We extended the category and launched Sampoorti Soybean Oil in November 2022.
  • Launched DealShare's first beverage brand, Sampoorti Tea (leaf and dust), in August 2022. Achieved 66 thousand-unit sales within 3 months. Sampoorti contributes 15% of the total Dealshare tea sale.
  • Launched DealShare's family and beauty soap brands Swaccha and Roop Sugandh in September 2022. Achieved 1.90 lakhs in unit sales within 3 months. Presently, it is the highest-selling soap (65%) on the DealShare platform.
  • Launched DealShare's first apparel brand, X One Vest, in November 2022.

Marketing Freelancer

Freelance Consultant
04.2021 - 01.2022
  • Increased revenue through successful marketing campaigns for various clients.
  • Need gap analysis.
  • Streamlined project workflows by identifying areas for improvement and implementing changes accordingly.
  • ATL, BTL, and digital marketing planning as per the requirements of clients.
  • Coordinating with various creative and media agencies for promotional aid development.

Assistant Brand Manager

RSH Global Private Limited
03.2019 - 02.2021
  • Achieved and maintained the 3rd position with Joy Honey & Almonds Lotion in the Nielsen winter lotion category for FY 2019-20 and 2020-21. We launched Joy Intense Moisturizing Lotion, and Joy Honey and Almonds Ultimate Nourishing Lotion, an extension of our flagship brand, Joy Honey and Almonds Lotion,in 2019.
  • Maintained the first position in the Nielsen moisturizing cream category with Joy Skin Fruits Cream.
  • Brand campaign #skinofcourage for acid attack survivors.
  • Relaunched the Joy skincare range in the West Bengal market and increased the brand coverage from 15% to 82% within 12 months.
  • Launched the Joy advanced skincare range, mineral sunscreen, face wash range, face scrub range, and other brands across India.
  • Planned and execution of reviewer and influencer activities on digital platforms.
  • Managed budget allocations for marketing initiatives, ensuring optimal use of resources.

Assistant Manager

Global Marketing, Scion International LLC
10.2017 - 03.2019
  • Launched perfume, color cosmetics, and personal care brands in Japan, Australia, Maldives, Mozambique, and the GCC markets.
  • Launched an advanced sunscreen range under the EAD brand in the USA and European markets.
  • Launched the ‘Racing Green' brand in the UK.
  • Launched the ‘Vegan Moi' and ‘Clean Vives' brands in Belgium and France.
  • Successfully listed Creation Lamis, Dorall Collection, and Jean Paul Dupont on Souq.com and Noon.com e-commerce platforms.
  • Launched Creation Lamis and Dorall Collection brand in the Indian market with Amazon and Flipkart.
  • Developed the website for Scion International, Glamarome, and Arion Perfume & Beauty Inc.
  • Managed various exhibitions across the globe.

Assistant Marketing Manager

Godrej & Boyce Manufacturing Company Limited
03.2016 - 11.2016
  • Brand visibility drive for Godrej Locks in Tier 3, Tier 4 cities, and rural areas in the Eastern Region.
  • Establish Godrej Locks Carpenter Clubs across the Eastern and North-Eastern Regions.
  • Launched Godrej Cartini and modular kitchen items in the Eastern and North-Eastern Regions.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Senior Brand Executive

La Opala RG Limited
12.2014 - 02.2016
  • Launched the ‘Cook n Serve' range to compete with Borosil.
  • Revamp the packaging of the ‘La Opala' range and ‘Diva' range.
  • Introduced an exchange offer for the first time in the crockery industry for customers/end users.
  • Successfully ran pan-India ATL and BTL campaigns for La Opala and Diva ranges.
  • Revamped La Opala website and its presence in social media and e-commerce platforms.
  • Managed product launches, ensuring timely delivery and successful market penetration.

Brand Executive

Emami Limited
05.2011 - 12.2014
  • Launched BoroPlus face wash and BoroPlus kids talc across the Indian market.
  • Sustained the market share in terms of value and volume in the prickly heat powder category between 2012 and 2014.
  • Ideation and execution of BoroPlus powder and winter lotion formulation, packaging, and communication development.
  • Achieved 4th position in the winter lotion category in terms of value and volume in FY 2013-14.
  • Coordination and execution of advertising campaigns for BoroPlus powder, winter lotion, and face wash.
  • Planning and execution of various brand activities, such as Sub-Stockiest Meet for BoroPlus Antiseptic Cream, BoroPlus Ms. Naturally Beautiful contest (college activation), in-shop promotion, door-to-door promotion, etc.

Accomplishments

  • Managed project of Joy Revivify Advance Skin care range from concept creation to launch.
  • Ideate & executed Joy Bengal relaunch campaign that resulted in a 55% increase in retailers & 150% increase in tertiary sale for all Joy products.
  • Achieved over 6X sales growth from E-commerce by listing Joy products in Amazon, Flipkart, Nykaa & from Instagram influencer campaigns.
  • Managed project of DealShare Private Label brands such as Chemko, Sampoorti, X-One from concept creation to launch.
  • Achieved DealShare private brand DRR from 0 to 38 lakhs in 10 months.

Education

Post Graduation in Marketing Management - Marketing Managementand Research

IISWBM
Kolkata, India
07.2012

BBA - Business Administration andManagement

DAITM
Kolkata, India
07.2009

Higher Secondary -

Nabagram Vidyapith
Kolkata, India
06.2006

Secondary -

Nabagram Vidyapith
Kolkata, India
06.2004

Certification

Certifications

  • Fundamentals of digital marketing by Google Digital Unlocked
  • ChatGPT: Complete ChatGPT Course for Work 2023 (Ethically)! - Udemy
  • Business Intelligence using Power Bi: Skill Nation

Languages

  • English
  • Hindi
  • Bengali

Additional Information

Technical Skill

  • AC Nielsen
  • SAP
  • MS Office
  • PowerBI

Honors & Awards

  • OGILVY's Twist - The Ad Spoof - Managerial 2012, Issued by IISWBM

Languages

English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

PowerBI

AC Nielsen

Microsoft Office with AI

ChatGPT

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Work-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionCareer advancement

Quote

Enjoy your fear, otherwise your fear will enjoy you.

Timeline

Marketing Consultant

Amazon India
12.2022 - Current

Brand Manager

Merabo Labs Pvt. Ltd
02.2022 - 12.2022

Marketing Freelancer

Freelance Consultant
04.2021 - 01.2022

Assistant Brand Manager

RSH Global Private Limited
03.2019 - 02.2021

Assistant Manager

Global Marketing, Scion International LLC
10.2017 - 03.2019

Assistant Marketing Manager

Godrej & Boyce Manufacturing Company Limited
03.2016 - 11.2016

Senior Brand Executive

La Opala RG Limited
12.2014 - 02.2016

Brand Executive

Emami Limited
05.2011 - 12.2014

Post Graduation in Marketing Management - Marketing Managementand Research

IISWBM

BBA - Business Administration andManagement

DAITM

Higher Secondary -

Nabagram Vidyapith

Secondary -

Nabagram Vidyapith
Jit Kar Roy