Summary
Overview
Work History
Education
Skills
Tools Used
Certification
Timeline
Generic
Jiten Sukhrani

Jiten Sukhrani

Pune

Summary

I'm a growth-driven SEO professional with 11+ years of experience in transforming online presence for businesses of all sizes. I leverage SEO to drive organic traffic, skyrocket rankings, generate leads/sales & analyze data along with providing insights on website/app performance using Google Analytics 4.

Throughout my journey, I have honed my skills in creating and executing successful SEO strategies that drive organic traffic & improve search engine rankings. From deep dives into keyword data to technical SEO, I've mastered the art of SEO. With GA/Adobe Analytics, Python, BigQuery & SQL in my arsenal, I track performance like a pro, by leveraging the insights for my strategy execution.

In addition to my SEO expertise, what sets me apart is my analytical skills & technical expertise wherein I'm able to set up and maintain Google Analytics 4 accounts, create custom reports, identify trends and opportunities for improvement.


Aside from my technical skills, I pride myself on my communication, cross-team collaboration, leadership, and project management abilities. I understand the importance of strong client relationships and am dedicated to providing exceptional customer service and support throughout the entire marketing process.

If you are looking for a digital marketing professional with proven expertise in SEO along with a passion for Web Analytics, then I invite you to connect with me on LinkedIn for:

✔️Top rankings & capturing more real estate on search
✔️Increased website traffic along with better eCommerce sales
✔️Content management and marketing
✔️Google Analytics 4 Implementation (using GTM) & custom reporting

I look forward to exploring potential opportunities to help take your business to the next level.

👉 My Specialties include: SEO Strategy, Technical SEO, eCommerce SEO, Google/Adobe Analytics

👉 Tools used: Google Analytics, Adobe Analytics, Adobe Experience Manager (AEM), SEMRush, Ahrefs, Screaming Frog, Bright Edge, Bright Local, YEXT, SimilarWeb, Google Tag Manager, JIRA, Dreamweaver, etc.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Assoc. Brand Manager

Cybage Software
10.2021 - Current
  • Develop the result-driven SEO strategies for enterprise-level websites to drive organic traffic, improve search engine rankings, and increase online visibility.
  • Conduct a thorough website analysis to identify technical and content-related issues that may impact the website's search engine visibility.
  • Analyze the website's crawlability, indexation, and internal linking structure to ensure that search engines can effectively crawl and index all relevant pages.
  • Review the in-depth keyword research based on the intent, to identify high-value, low-competition opportunities for content creation and optimization.
  • Work closely with cross-functional teams, including content creators, developers, and designers, to ensure on-page and technical SEO best practices are implemented across all web properties.
  • Evaluate the website's content quality and relevance to target keywords, ensuring that each page is optimized for a specific set of keywords.
  • Continuously analyze SEO performance metrics, including traffic, rankings, and conversions, using Adobe Analytics and other tools, and adjust strategies as needed to maximize results.
  • Identify opportunities to improve user experience and increase engagement through website design, navigation, and content optimization.
  • Stay up-to-date with industry trends and best practices in SEO and share insights and recommendations with team members and stakeholders.
  • Collaborate with paid search teams to align SEO efforts with overall digital marketing strategy and improve cross-channel performance.
  • Manage a team of SEO specialists, providing direction, guidance, and coaching to ensure high-quality work and successful outcomes.
  • Develop and maintain relationships with key stakeholders, including senior management, internal teams, and external vendors and partners.
  • Contribute to the development of overall brand strategy, ensuring SEO is integrated and aligned with broader marketing objectives.

Digital Marketing Analyst

Cybage Software
08.2020 - Current

Digital Marketing Manager

Nestpick Global Services GmbH
11.2019 - 04.2020
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Improved website visibility through development and implementation of SEO strategies.
  • Develop and implement effective paid advertising strategies across various channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and more, to meet business objectives.
  • Analyze target audience demographics, interests, and behaviors to develop audience segments and personas that inform ad targeting and messaging.
  • Conduct competitive analysis and industry research to stay up-to-date with trends and identify opportunities for growth.
  • Develop and manage ad budgets, optimizing campaigns for maximum return on investment (ROI) and cost per acquisition (CPA).
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Digital Marketing Manager

Set blue
03.2012 - 10.2019
  • Develop and implement comprehensive digital marketing strategies that align with the overall business objectives
  • Lead a team of digital marketing professionals, providing guidance, mentorship, and support to help them achieve their goals
  • Coordinate with internal teams and external stakeholders to create cross-functional marketing campaigns and initiatives
  • Conduct market research and competitive analysis to identify emerging trends and opportunities in the digital landscape
  • Utilize various digital marketing channels, including SEO, PPC, email marketing, and display advertising, to reach target audiences and drive conversions
  • Manage the creation and execution of digital content, including web pages, landing pages, and blog posts
  • Analyze digital marketing campaigns and make data-driven decisions to optimize performance and ROI
  • Maintain and improve website performance through SEO optimization and website UX/UI design and development
  • Monitor and manage budgets, track expenses, and ensure that all digital marketing initiatives are on track to meet financial goals
  • Develop and maintain strong relationships with clients and stakeholders, providing regular updates and reports on campaign performance and progress.

SEO Developer

Smartinfosys.net
02.2010 - 03.2012
  • Collaborate with cross-functional teams, including developers, designers, and content creators, to ensure that SEO best practices are implemented throughout the website development process
  • Conduct SEO audits and analysis of website performance using tools such as Google Analytics and Google Search Console
  • Develop and implement SEO strategies, including keyword research, content optimization, and technical SEO improvements
  • Optimize website structure, navigation, and URL architecture to improve website visibility and user experience
  • Conduct regular website crawls to identify and address technical SEO issues, including broken links, duplicate content, and site speed optimization
  • Collaborate with developers to implement SEO recommendations, including schema markup, meta tags, and canonical URLs
  • Conduct ongoing keyword research and analysis to identify new opportunities for organic search traffic growth
  • Monitor and analyze website performance metrics, including organic search traffic, keyword rankings, and conversion rates, and provide regular reports to the team
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, and apply them to improve website performance and search engine rankings
  • Educate the development team on SEO best practices and ensure that SEO is incorporated into the website development process at every stage.

Education

Bachelor of Engineering (B.E) - Computer Science

Visvesvaraya Technological University
Belgaum

Master of Business Administration (MBA)

The ICFAI National College
Surat

International Marketing -

IU International University of Applied Sciences
Berlin

Skills

  • Strategic Planning & Execution (SEO Strategies)
  • GA4/Adobe Analytics
  • SEO Automation using Python
  • Website Audits
  • Team Management & Mentoring
  • Cross-functional Collaboration
  • Project Management (through JIRA/Kanban)
  • Client Relationship Management
  • Communication Skills

Tools Used

  • SEMRush
  • Ahrefs
  • Screaming Frog
  • SimilarWeb
  • YEXT
  • Bright Edge
  • Bright Local
  • Google Search Console
  • Google Tag Manager
  • Google Analytics 4
  • Adobe Analytics
  • Adobe Experience Manager
  • Atlassian JIRA
  • GTMetrix
  • Dreamweaver

Certification

  • Google Analytics Certified (https://skillshop.credential.net/1b5c326f-b6a4-4e77-94b4-db63d2dffdc8)

Timeline

Assoc. Brand Manager

Cybage Software
10.2021 - Current

Digital Marketing Analyst

Cybage Software
08.2020 - Current

Digital Marketing Manager

Nestpick Global Services GmbH
11.2019 - 04.2020

Digital Marketing Manager

Set blue
03.2012 - 10.2019

SEO Developer

Smartinfosys.net
02.2010 - 03.2012

Bachelor of Engineering (B.E) - Computer Science

Visvesvaraya Technological University

Master of Business Administration (MBA)

The ICFAI National College

International Marketing -

IU International University of Applied Sciences

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Jiten Sukhrani