Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Jiten Sukhrani

Jiten Sukhrani

Associate Brand Manager - SEO, Google Analytics
Pune

Summary

As a result-oriented SEO & Web analytics manager with over 12 years of experience, I am dedicated to enhancing the online visibility of businesses across diverse industries. My leadership in SEO initiatives drives organic traffic, improves search rankings, and generates leads and sales while utilizing Google Analytics 4 to analyze and optimize website and app performance.


What differentiates me is a combination of strong analytical and technical skills followed by leadership, team management, client relationship and project management skills.


If you are seeking a seasoned digital marketing manager with proven SEO expertise and a passion for Web Analytics, I invite you to connect with me to explore:


✔ Strategies for achieving top rankings and maximizing search visibility
✔ Initiatives to increase website traffic and boost eCommerce sales
✔ Google Analytics 4/Adobe Analytics implementation (using GTM/Adobe Launch), UA to GA4 migration and tailored reporting


I look forward to discussing how I can help elevate your business to the next level.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Assoc. Brand Manager - SEO & Google Analytics

Cybage Software
10.2021 - Current
  • Develop comprehensive SEO strategies to improve organic search visibility and drive website traffic.
  • Develop effective strategies for data analysis & reporting in Google Analytics 4/Adobe Analytics using Google Tag manager/Adobe Launch
  • Develop and implement measurement strategies for tracking user behavior and conversion rates to identify trends and insights related to website and app performance
  • Identify opportunities to improve user experience and increase engagement through website design, navigation, and content optimization.
  • Collaborate with paid search teams to align SEO efforts with overall digital marketing strategy and improve cross-channel performance.
  • Analyze SEO performance using Google Analytics/Adobe Analytics, present findings to stakeholders using data visualization tools like Google Looker studio, Tableau etc. to identify opportunities for growth and optimization.
  • Work closely with cross-functional teams, including content creators, developers, & designers, to ensure on-page and technical SEO best practices are implemented across all web properties
  • Contribute to the development of overall brand strategy, ensuring SEO is integrated and aligned with broader marketing objectives.
  • Manage a team of SEO specialists, data analysts, providing direction, guidance, and mentorship to ensure high-quality work is delivered with successful outcomes.
  • Stay up-to-date with industry trends and best practices in SEO/Analytics and share insights and recommendations with team members and stakeholders.

Digital Marketing Analyst

Cybage Software
08.2020 - Current

Digital Marketing Manager

Nestpick Global Services GmbH
11.2019 - 04.2020
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Improved website visibility through development and implementation of SEO strategies.
  • Develop and implement effective paid advertising strategies across various channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and more, to meet business objectives.
  • Analyze target audience demographics, interests, and behaviors to develop audience segments and personas that inform ad targeting and messaging.
  • Conduct competitive analysis and industry research to stay up-to-date with trends and identify opportunities for growth.
  • Develop and manage ad budgets, optimizing campaigns for maximum return on investment (ROI) and cost per acquisition (CPA).
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Digital Marketing Manager

Set Blue
03.2012 - 10.2019
  • Develop and implement comprehensive digital marketing strategies that align with the overall business objectives
  • Lead a team of digital marketing professionals, providing guidance, mentorship, and support to help them achieve their goals
  • Coordinate with internal teams and external stakeholders to create cross-functional marketing campaigns and initiatives
  • Conduct market research and competitive analysis to identify emerging trends and opportunities in the digital landscape
  • Utilize various digital marketing channels, including SEO, PPC, email marketing, and display advertising, to reach target audiences and drive conversions
  • Manage the creation and execution of digital content, including web pages, landing pages, and blog posts
  • Analyze digital marketing campaigns and make data-driven decisions to optimize performance and ROI
  • Maintain and improve website performance through SEO optimization and website UX/UI design and development
  • Monitor and manage budgets, track expenses, and ensure that all digital marketing initiatives are on track to meet financial goals
  • Develop and maintain strong relationships with clients and stakeholders, providing regular updates and reports on campaign performance and progress.

SEO Developer

Smartinfosys.net
02.2010 - 03.2012
  • Collaborate with cross-functional teams, including developers, designers, and content creators, to ensure that SEO best practices are implemented throughout the website development process
  • Conduct SEO audits and analysis of website performance using tools such as Google Analytics and Google Search Console
  • Develop and implement SEO strategies, including keyword research, content optimization, and technical SEO improvements
  • Optimize website structure, navigation, and URL architecture to improve website visibility and user experience
  • Conduct regular website crawls to identify and address technical SEO issues, including broken links, duplicate content, and site speed optimization
  • Collaborate with developers to implement SEO recommendations, including schema markup, meta tags, and canonical URLs
  • Conduct ongoing keyword research and analysis to identify new opportunities for organic search traffic growth
  • Monitor and analyze website performance metrics, including organic search traffic, keyword rankings, and conversion rates, and provide regular reports to the team
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, and apply them to improve website performance and search engine rankings
  • Educate the development team on SEO best practices and ensure that SEO is incorporated into the website development process at every stage.

Education

Bachelor of Engineering (B.E) - Computer Science

Visvesvaraya Technological University

Master of Business Administration (MBA)

The ICFAI National College

International Marketing -

IU International University of Applied Sciences

Skills

Strategic Planning (SEO/Analytics Strategies)

GA4/Adobe Analytics

Google Tag Manager/Adobe Launch

SEO Automation using Python

BigQuery

SQL

Team Management & Mentoring

Cross-functional Collaboration

Project Management (through JIRA/Kanban)

Client Relationship Management

Communication

Certification

Google Analytics Certified (https://skillshop.credential.net/1b5c326f-b6a4-4e77-94b4-db63d2dffdc8)

Timeline

Assoc. Brand Manager - SEO & Google Analytics

Cybage Software
10.2021 - Current

Digital Marketing Analyst

Cybage Software
08.2020 - Current

Digital Marketing Manager

Nestpick Global Services GmbH
11.2019 - 04.2020

Digital Marketing Manager

Set Blue
03.2012 - 10.2019

SEO Developer

Smartinfosys.net
02.2010 - 03.2012

Bachelor of Engineering (B.E) - Computer Science

Visvesvaraya Technological University

Master of Business Administration (MBA)

The ICFAI National College

International Marketing -

IU International University of Applied Sciences

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Jiten SukhraniAssociate Brand Manager - SEO, Google Analytics