Open To Work
Jitendra Singh Chouhan
Ahmedabad
Work Preference
Summary
Results-oriented marketing manager with many years of marketing performance. Deep understanding of complex marketing and sales techniques. Resourceful approach to using SEO to gain audiences.
Overview
17
17
years of professional experience
Work History
SHOPPERS MARKETING MANAGER
BLUE STAR LTD
Ahmedabad
12.2024 - Current
- Executed Shopper Marketing and Perfect Store initiatives across key retail outlets.
- Planned and executed BTL activations, exhibitions, dealer promotions, and product launches, driving consumer engagement.
- Managed visual merchandising and POSM deployment, enhancing in-store brand visibility.
- Improved retail execution through planogram compliance, display management, and POSM governance.
- Conducted competitor tracking, market intelligence, and pricing analysis to support business decisions.
- Collaborated with cross-functional teams to enhance market share, visibility, and sales productivity.
- Handled ISD recruitment, training, deployment, and productivity monitoring.
STATE MARKET EXECUTIVE
THE INDIA CEMENTS LTD
Udaipur
06.2022 - 12.2024
- Analyzed market demand to drive turnover growth for CSK.
- Coordinated influencer meet to achieve HO targets and successfully converted leads to Coromandel.
- Executed BTL activities according to the branding plan, ensuring alignment with marketing goals.
- Executed all POs prior to activities and ensured timely submission of bills within approved budget.
BRANCH MARKETING MANAGER (GUJRAT)
PANASONIC INDIA PVT LED
SURAT
10.2021 - 06.2022
- Leveraged communication and negotiation skills to close deals with challenging customers, enhancing customer satisfaction.
- Improved customer retention by 10% through effective customer relationship management.
- Developed relationships with key decision-makers in target organizations, resulting in the successful closure of many high-value deals.
- Applied in-depth product knowledge to effectively resolve customer queries and concerns, improving overall customer experience.
- Presented products and services to customers, facilitating informed purchasing decisions and increasing sales engagement.
BRANCH MARKETING MANAGER (RAJASTHAN)
PANASONIC INDIA PVT LTD
Jodhpur
04.2016 - 03.2019
- Led GSB and ISB initiatives to boost market presence by deploying active business outlets to enhance brand and product visibility.
- Developed trade marketing strategy and communicated it effectively to marketing team.
- Executed brand shop promotion activities using ATL/BTL marketing tools to promote monthly sales with the Head Office and brand shop team.
- Managed in-store fixtures to optimize product presentation and executed displays at target outlets to enhance product visibility.
- Conducted branch BTL activity while maintaining budget under 0.3% of sales.
TEAM LEADER (Madhya Pradesh)
PANASONIC INDIA PVT
Indore
09.2014 - 04.2016
- Recognized as the best performing team leader in India.
- Executed deployment of point-of-purchase materials for region, enhancing visibility and driving customer engagement.
- Created and communicated trade marketing strategy to marketing team, aligning objectives with regional goals.
- Ensured team members had the resources, tools, and training needed for success.
- Evaluated team performance, providing constructive feedback to foster professional growth and improve overall effectiveness.
SALES PROMOTER
PANASONIC INDIA PVT LED
Indore
09.2010 - 09.2014
- Developed relationships with key decision-makers in target organizations, resulting in the successful closure of many high-value deals.
- Closed deals with difficult customers by leveraging strong communication and negotiation skills.
- Persuaded customers to purchase by effectively demonstrating and explaining products, methods, or services.
- Improved customer retention by 10% through effective customer relationship management.
- Answered customer queries and addressed concerns using comprehensive product knowledge, enhancing customer satisfaction.
SALES PROMOTER
SAMSUNG INDIA PVT LTD
Indore
05.2009 - 09.2010
- Collaborated with marketing teams to create innovative promotional campaigns, elevating brand awareness significantly.
- Developed and implemented in-store displays to enhance customer engagement and boost product visibility.
- Managed inventory of LED, air conditioners, refrigerators, and washing machines to ensure optimal stock levels and product availability. like LED, Air Conditioner, Refrigerator and Washing Machine.
Education
MBA - Marketing
Symbiosis Center for Distance Learning
Pune01-2021
B.com -
Devi Ahilyabhai Vishwavidhalya University
Indore, M.P03-2014
Foundation -
The Institute of Chartered Accountant of India
Indore, M.P11-2010
Skills
- Shopper marketing
- Marketing Strategy
- Trade Marketing
- Visual merchandising
- Retail Analysis
- Shopper engagement
Personal Information
Date of Birth: 06/20/86
Accomplishments
- The Star Award FY 25-26, April, Blue Star Ltd.
- Spot Award FY 26-27, April, Blue Star Ltd.
- Zero Audit Remark FY 22-23, Panasonic India Pvt Ltd.
- Best Marketing Manager Award FY 17-18, Panasonic India Pvt Ltd.
- Cool Promoter Award FY 17-18, Panasonic India Pvt Ltd.
- Top Performer Team Leader FY 15-16, Panasonic India Pvt Ltd.
Timeline
SHOPPERS MARKETING MANAGER
BLUE STAR LTD
12.2024 - Current
STATE MARKET EXECUTIVE
THE INDIA CEMENTS LTD
06.2022 - 12.2024
BRANCH MARKETING MANAGER (GUJRAT)
PANASONIC INDIA PVT LED
10.2021 - 06.2022
BRANCH MARKETING MANAGER (RAJASTHAN)
PANASONIC INDIA PVT LTD
04.2016 - 03.2019
TEAM LEADER (Madhya Pradesh)
PANASONIC INDIA PVT
09.2014 - 04.2016
SALES PROMOTER
PANASONIC INDIA PVT LED
09.2010 - 09.2014
SALES PROMOTER
SAMSUNG INDIA PVT LTD
05.2009 - 09.2010
MBA - Marketing
Symbiosis Center for Distance Learning
B.com -
Devi Ahilyabhai Vishwavidhalya University
Foundation -
The Institute of Chartered Accountant of India