JITESH RAWAL

Work History

ZS Associates

01.2022 - Current

Led a cross geography team of 7, consisting of process experts, designers, developers, data engineers, and QA, to develop global E-Commerce & CRM platform
Collaborated with 40+ Business, IT, Data & Design stakeholders across 4 product teams, leveraging Agile techniques to support development sprints delivering 10+ new features and 25+ enhancements
Launched 20+ features across product capabilities to increase Net Promoter Score by 35% for
Salesforce CRM platform
Led requirement gathering for digital platforms, collaborating with 40+ regional stakeholders & vendors to transform as-is and harmonize future state to-be processes
Designed product roadmaps and maintained product backlogs using Aha!, to launch critical capabilities while handling competing & conflicting stakeholder priorities
Prepared detailed user stories to help development team clearly understand user & business needs and deliver the feature with the ‘do right the first time’ approach
Conducted 100+ hours of user feedback workshops to analyze user behavior and enable product decisions, resulting in a consistent 6% growth in Weekly Active Users (+200%).

ZS Associates

01.2020 - 12.2021

Led a 13-member India-based team for the ‘Global Demand Centre’ of a major tech corporation, delivering analytical frameworks, insights, and client value
Leveraged decision science & analytics support to 25+ stakeholders, automating 120+ reporting views for MBRs & QBRs
Established Power BI KPI reporting and self-serve analytics for the full customer journey (Contacts to
Wins), measuring digital marketing campaign performance
O Improved lead-to-win conversion by >30% through KPI tracking and marketing lead-funnel analysis
Implemented Last Touch Attribution, linking US$400M (+13%) in direct and $1.1B (+31%) in indirect revenue to Account-Based Marketing campaign
Designed and executed 10+ A/B test campaigns, boosting free-trial activation rates by 10% for a client's cloud offering in a prioritized marketing campaign.

ZS Associates

08.2017 - 12.2019

Collaborate with US big pharma clients to navigate market access/ managed care issues in areas of Payer
Contracting, Market Access landscaping & brand performance
Created Excel-based simulation tools for a US Drug Manufacturer's Commercial Market Access team, improving commercial contracting decisions by 20% (accuracy)
Strategized a co-pay card discount program for an anti-epileptic drug – optimized pull-through sales strategy and increased patient persistence on therapy by 22% (Quarter over Quarter)
For a big pharma client, implemented a cloud-based Master Data Management (MDM) solution using
ML clustering to integrate data sources, enhancing downstream analytics efficiency by 50%
Curated a salesforce sizing & alignment solution for an emerging pharma client, along with a
Physician targeting strategy, leading to ~3k patient switches and gain 4% market share.