Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Jaydip Lumbhani

Ahmedabad

Summary

  • Result driven Media Analyst in Healthcare, Finance, eCommerce, D2C, Retail & Wholesale domain for 4.5+ years, skilled in dashboard building, client communication, account management,insight reporting and data modelling.
  • Experienced in Omnichannel insights, lead generation, web analytics and user journey analysis and responsible for digital marketing campaign optimization.

Overview

4
4
years of professional experience
1
1
Certification

Work History

MEDIA ANALYST

Intesols
Ahmedabad
01.2025 - Current
  • Result-driven Digital Marketing Analyst in Healthcare, Pharmaceutical, Finance & Retail domain at Intesols for 2 years, skilled in dashboard building, Insight reporting and data modelling.
  • Analyzed large datasets to identify trends and patterns in customer behaviors in various businesses, increasing engagement in certain marketing channels that boosted a 40%-150% increase in CTR.
  • Led a team of 20 in managing 25+ client accounts, working closely with cross-functional teams to drive strategic planning, prioritize initiatives, and execute data-driven strategies.
  • Delivered 3X-15X business growth for clients by implementing comprehensive business planning, user-focused marketing strategies, and performance tracking to align with growth objectives.
  • Expertise in upselling and cross-selling for various IT & digital marketing services to existing clients and grabbed $50K-$70K business in a 6-8 month period.
  • Highly experienced in using Generative AI tools like ChatGPT, Copy.ai, Microsoft Designer, Runway ML and Mid Journey and improved 60%-70% of work efficiency.
  • Tracked conversion metrics to identify and segment active customers, thereby allowing clients to run personalized email marketing campaigns.
  • Collaborated with stakeholders and developed monthly reports for marketing campaign impact, spending, and performance for multiple channels.
  • Delivered presentations to clients, highlighting strengths, opportunities, and risks in web page interaction and engagement.
  • Recommended surveys, polls, and other instruments, resulting in better analytics and improved data collection methods.
  • Utilized advanced querying, visualization, and analytics tools to analyze and process complex data sets.

DATA ANALYST

Intesols
Ahmedabad
01.2024 - 02.2025
  • Developed data models, workflows, and maintained data warehouses for ETL operations.
  • Provided data-driven solutions to support decision making.
  • Analyzed large datasets to identify trends, patterns and correlations for business insights.
  • Applied statistical and algebraic techniques to interpret and deliver KPIs for data-driven decision-making.
  • Generated various dashboards and Excel reports to assist with metrics, and presented information to stakeholders for explanations of user interactions and engagements.
  • Developed scripts to transform data from multiple sources and extracted over 110 KPIs to track business performance metrics.

Product Marketing Manager

Moon Technolabs
Ahmedabad
04.2022 - 01.2024
  • Spearheaded 360° product marketing strategy for finance and telecommunication across Web, iOS, Android, Mac & Windows, increasing user acquisition by 60%+ in one year.
  • Launched and scaled multi-platform SaaS campaigns, resulting in a 35% uplift in cross-device engagement and user retention.
  • Collaborated with product and tech teams to align go-to-market plans and feature releases, driving a 25% increase in premium subscriptions.
  • Executed targeted lifecycle email campaigns, improving trial-to-paid conversion by 28% within 3 months.
  • Conducted competitor and market analysis, positioning Moon Invoice effectively to gain visibility across top SaaS marketplaces.
  • Optimized ASO and SEO for all platform stores (App Store, Google Play, Windows Store), leading to a 2X increase in organic installs.

Digital Marketing Team Lead

Moon Technolabs
Ahmedabad
11.2021 - 04.2022
  • Built and led a team of 6+ marketers, enabling 25% faster execution on multi-channel campaigns with increased quality control.
  • Increased organic traffic by 30-40% MoM through technical SEO, content strategy, and on-page optimization for Retail, Wholesale, IT & SaaS businesses.
  • Led paid marketing campaigns to increase brand awareness, engagement and boost conversions for Retail, Wholesale, IT & SaaS businesses.
  • Reduced CPL by 40%-60% by revamping paid media strategy and implementing data-driven audience segmentation.
  • Collaborated with design team to create promotional materials and content.
  • Researched industry trends and competitive landscape to keep up-to-date with changes in the market.

Sr. PPC Specialist

Ace Infoway
Ahmedabad
02.2021 - 10.2021
  • Directed $30k - $150k marketing programs and achieved 5X-10X ROAS for businesses.
  • Generating quality leads via Paid campaigns - Google ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Ads, Tik Tok Ads, and Apple Search Ads.
  • Experienced in brand management and promoting SaaS products through affiliate marketing via different channels like Clickbank and Clickfunnel.
  • Managed relationships with clients and translated branding, marketing and social media needs into results-driven strategies.

Education

Master of Technology - Computer Engineering

Dharmsinh Desai University
Nadiad
04-2019

Bachelor of Engineering - Computer Engineering

Dr. Subhash Technical Campus
Junagadh
06-2017

Skills

  • Adobe Analytics
  • Google Analytics
  • Salesforce
  • Sprinklr
  • Hotjar
  • Python, SQL
  • Pandas
  • NumPy, Matplotlib, Dataiku
  • Informatica, Snowflake
  • Market Research
  • Power BI, Tableau, Excel
  • Statistical analysis
  • Geospatial analysis
  • Time series analysis
  • Data Dimensional Modeling
  • Data storytelling & Data analysis
  • Data visualization
  • Content strategy
  • SEO & Conversion optimization
  • Email marketing

Accomplishments

  • Mega Star of Marketing Award (Employee of the Year - 50%-100% YoY Revenue Growth for Finance & Telecommunication domain SaaS)
  • Employee of the Month x3
  • Best Project of The Year Award (Moon Invoice)

Certification

  • Product Marketing Manager (Growth School)
  • Product Manager (Certified By Amazon & Microsoft Professionals)
  • Power BI (Microsoft)
  • Hubspot Content Marketing
  • Prompt Engineering

Timeline

MEDIA ANALYST

Intesols
01.2025 - Current

DATA ANALYST

Intesols
01.2024 - 02.2025

Product Marketing Manager

Moon Technolabs
04.2022 - 01.2024

Digital Marketing Team Lead

Moon Technolabs
11.2021 - 04.2022

Sr. PPC Specialist

Ace Infoway
02.2021 - 10.2021

Master of Technology - Computer Engineering

Dharmsinh Desai University

Bachelor of Engineering - Computer Engineering

Dr. Subhash Technical Campus

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Jaydip Lumbhani