Ritwika Banerjee
Greater Noida
Summary
Dedicated media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
9
9
years of professional experience
Work History
Senior Executive
TV Today Network Ltd
02.2023 - Current
- Maximised FCT revenue from Retail and Corporate Accounts for Aaj Tak News Channel
- Maximized revenue potential through diligent market analysis and identification of growth opportunities in emerging markets.
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Strengthened stakeholder relationships with regular communication, resulting in improved alignment on strategic initiatives.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
Senior Executive - Ad Sales Display
TV18 Broadcast Ltd.
06.2022 - 02.2023
- Developed effective business strategies to capitalize on emerging market trends
- Proactive pitching to ensure new set of clients and maintaining relationships with existing clients from different domains such as FMCG, SMEs, Automobile, Startups, etc
- Ensuring seamless and satisfactory client experience
- Streamlined operations and coordinating with different stakeholders internally to ensure successful execution of campaigns
Manager, Corporate Relations
Playerzpot Media Pvt. Ltd
06.2021 - 06.2022
- Enabled business growth by pursuing partnerships, and capitalizing on market opportunities
- Maintaining PR with Core and Non-Core influencers for brand promotions
- Maintaining and sourcing vendors
- Conceptualising and briefing vendors about brand campaigns and negotiating effective expenses
- Articulating Blog posts for in-house sports website (SportsRapid)
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Checked quality assurance for approximately 500 videos a month
Officer Brand and Strategy
Pratibha by ABP
09.2019 - 12.2019
- Brand Management including research, strategy, portfolio ManageMent, promotional strategy, etc.
- Content conceptualisation and development
- Resource Management and operations supervision Organizing and conducting engagement activities such as workshops
- Proved successful working within tight deadlines and fast-paced atmosphere.
Managing Partner
Ikigai Foods Pvt. Ltd
04.2017 - 08.2019
- Develop business plans and business strategy
- Identify and develop business opportunities
- Supervising and Managing in-house governance functions including law, compliance, finance and administration
- Analyzed and presented financial standings and cost effectiveness to other partners and investors.
Account Manager
Adjective
06.2015 - 03.2017
- Client relationship Management and grievance redressal
- Supervising and coordinating with the operations and back-end Management teams
- Develop communication for both internal as well as external interest groups and stakeholders
- Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
Education
DIPLOMA - ADVERTISING AND PUBLIC RELATIONS
Bharatiya Vidya Bhavan
Kolkata06.2016
BACHELOR OF ARTS - ENGLISH
New Alipore College
Kolkata05.2014
Skills
- Business Leadership
- Verbal and Written Communication
- Decision Making
- Interpersonal Skill
- Scheduling and Coordinating
- New Client Acquisition
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Timeline
Senior Executive
TV Today Network Ltd
02.2023 - Current
Senior Executive - Ad Sales Display
TV18 Broadcast Ltd.
06.2022 - 02.2023
Manager, Corporate Relations
Playerzpot Media Pvt. Ltd
06.2021 - 06.2022
Officer Brand and Strategy
Pratibha by ABP
09.2019 - 12.2019
Managing Partner
Ikigai Foods Pvt. Ltd
04.2017 - 08.2019
Account Manager
Adjective
06.2015 - 03.2017
DIPLOMA - ADVERTISING AND PUBLIC RELATIONS
Bharatiya Vidya Bhavan
BACHELOR OF ARTS - ENGLISH
New Alipore College
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