Jobin P Chacko

• Conduct comprehensive primary and secondary market research to analyze market drivers, trends, challenges, and opportunities across various industries, providing strategic insights to support decision-making processes.
• Perform competitive landscape analysis and industry benchmarking to identify growth opportunities and inform marketing strategies.
• Create and edit high-quality abstracts, press releases, case studies, and marketing content, ensuring alignment with brand messaging and supporting public relations (PR) and thought leadership initiatives.
• Manage and maintain relationships with resellers, distribution partners, and channel associates, coordinating co-branded marketing campaigns and supporting partner-driven lead generation strategies.
• Oversee the content quality control (QC) process, ensuring all deliverables meet editorial standards, maintain data accuracy, and comply with brand guidelines.
• Collaborate with cross-functional teams to support digital marketing initiatives, including website management, content updates, and SEO optimization to improve visibility and user engagement.
• Provide actionable insights through data analysis of marketing campaigns and customer behavior, contributing to the continuous improvement of campaign effectiveness and ROI.

• Designed and managed integrated B2B and B2C marketing campaigns across email, social media, webinars, and virtual events, focusing on lead generation and customer engagement.
• Directed marketing automation workflows, improving lead management processes through segmentation, personalization, and lead scoring strategies.
• Maintained and optimized CRM systems (Zoho, Salesforce), ensuring accurate tracking of lead pipelines and maintaining data integrity.
• Conducted performance analysis of marketing activities, providing insights for optimizing campaign effectiveness and improving customer experiences.
• Developed thought leadership content and case studies, supporting brand awareness and positioning efforts.

Facilitated training sessions and webinars for clients and internal teams to enhance product understanding and promote service adoption.

• Provided academic expertise in microeconomics, macroeconomics, public policy, econometrics, and international trade, addressing complex academic queries.
• Created and reviewed high-quality academic content, including textbook solutions, case studies, and research summaries, ensuring accuracy and clarity.
• Performed quantitative analysis, including regression analysis, forecasting, and time series modeling, to support academic problem-solving.
• Developed analytical frameworks and economic models to simplify complex theories and enhance conceptual understanding.