Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Declaration
Generic
Joe Wenisch

Joe Wenisch

Digital Marketing Manager
Chennai

Summary

Experienced Digital Marketing Manager with over 7 years of proven success in developing and executing comprehensive digital strategies. Adept at leading high-performing teams, optimizing campaigns, and driving substantial ROI growth. Strong analytical skills combined with creative prowess, ensuring impactful results and brand visibility.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Assistant Manager - Digital Marketing

Sri Ramachandra Institute of Higher Education And Research
Chennai
04.2019 - Current
  • Developed and executed comprehensive digital marketing strategies, leveraging SEO, PPC, and social media campaigns to drive a 30% increase in website traffic and a 25% rise in online inquiries from prospective students.
  • Successfully managed a team of digital marketers, fostering a collaborative environment that led to the implementation of innovative campaigns and contributed to a 15% growth in social media followers.
  • Orchestrated the university's re-branding across digital platforms, ensuring a consistent and engaging online presence that resonated with both students and stakeholders.
  • Utilized data-driven insights to optimize conversion rates, resulting in a 20% improvement in the university's online application completion rate and a streamlined user experience.
  • Directed the creation of engaging multimedia content, including videos and info-graphics, leading to a 40% increase in content engagement and sharing across social media channels.
  • Implemented a successful influencer marketing campaign, partnering with key industry figures and student ambassadors to enhance the university's brand visibility and attract a broader student demographic.
  • Collaborated closely with academic departments to promote and host webinars, resulting in a 50% increase in webinar attendees and a greater reach for the university's specialized programs.
  • Leveraged marketing automation tools to segment and target email campaigns, achieving a 30% open rate and a 15% click-through rate for newsletters and promotional materials.
  • Conducted regular competitor analysis and market research to identify emerging trends and opportunities, contributing to the university's adaptability and competitive edge in the digital landscape.
  • Presented comprehensive monthly reports to university leadership, showcasing the impact of digital marketing initiatives on enrollment, engagement, and brand perception.

Business Development Executive

Saadhvi Technology Private Limited
Chennai
06.2018 - 04.2019
  • Successfully functioned as the exclusive business development executive, driving significant business growth for the company.
  • Explored novel avenues and initiated business prospects through effective cold calling and impactful email marketing initiatives.
  • Cultivated and nurtured strong relationships with existing clients, contributing to enhanced client retention and satisfaction.
  • Devised and executed compelling social media campaigns strategically designed to generate high-quality leads.
  • Proficiently conducted product demonstrations for both clients and prospects, showcasing a deep understanding of the SaaS product "Task Ease."
  • Leveraged extensive product knowledge and hands-on experience to drive sales and marketing efforts for the SaaS product.

Digital Marketing and Business Development

Rillusion Media Private Limited
Chennai
06.2016 - 06.2018
  • Established and nurtured exceptional client/customer relationships, fostering a high level of trust and satisfaction.
  • Meticulously gathered and documented client requirements, effectively coordinating with internal teams for seamless project execution. Ensured client-side approval before proceeding.
  • Executed comprehensive digital marketing strategies for clients, resulting in substantial returns on investment through adept utilization of SEO, SMO, and lead generation tactics. Employed engaging social media campaigns and Google AdWords for optimum results.
  • Proactively identified and pursued new leads, diligently managing follow-ups, and successfully closing deals to contribute to business growth.
  • Strategically re-engaged previous clients through targeted email campaigns, effectively pitching new products and services to drive incremental business.

Supervisor MEP Engineer

Aquaworld Greentech Private Limited
Chennai
04.2015 - 02.2016

Performed daily site visits and supervised the mechanical, electrical and plumbing works as part of swimming pool construction projects

Education

MBA - Marketing

Pondicherry University
Chennai
09.2016 - 09.2018

Bachelor of Engineering - Electrical And Electronics Engineering

Saveetha Engineering College
Chennai
08.2010 - 05.2014

Skills

Strategic Planning and Execution

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Certification

PG Program in Strategic Digital Marketing

Software

Google Analytics

Hootsuite and Buffer

HubSpot and Mailchimp

Google Workspace

SEMrush and Moz

SpyFu and BuzzSumo

Google Ads and Meta Ads Manager

LinkedIn Campaign Manager

WordPress and Content Management Systems (CMS)

Google Search Console and Bing Webmaster Tools

A/B Testing Tools

Google Data Studio

OBS Studio

Zoom and GoToWebinar

Timeline

PG Program in Strategic Digital Marketing

05-2023

Assistant Manager - Digital Marketing

Sri Ramachandra Institute of Higher Education And Research
04.2019 - Current

Business Development Executive

Saadhvi Technology Private Limited
06.2018 - 04.2019

MBA - Marketing

Pondicherry University
09.2016 - 09.2018

Digital Marketing and Business Development

Rillusion Media Private Limited
06.2016 - 06.2018

Supervisor MEP Engineer

Aquaworld Greentech Private Limited
04.2015 - 02.2016

Bachelor of Engineering - Electrical And Electronics Engineering

Saveetha Engineering College
08.2010 - 05.2014

Declaration

I Joe Wenisch, hereby declare that the above details furnished by me are true and correct to the best of my knowledge.

Joe WenischDigital Marketing Manager