Joel Varghese Paul

• Redesigned outdated logos and branding elements for established companies, revitalizing their image and customer appeal.
• Designed visually appealing presentations for corporate clients, improving audience engagement during meetings.
• Contributed to successful marketing campaigns by designing print and digital advertisements that effectively conveyed the intended message.

As a Freelance UI/UX Designer at Kerala State Road Transport Corporation (KSRTC), I played a pivotal role in revolutionizing the organization's digital landscape through user-centered design principles. Leveraging insights gathered from extensive research and analysis, I spearheaded the development of a comprehensive dashboard solution aimed at addressing KSRTC's systemic data management challenges.

Responsibilities:

• Collaborated with stakeholders to understand user needs and project requirements.
• Conducted research to identify pain points and opportunities for improvement.
• Developed wireframes, prototypes, and high-fidelity designs for a dashboard solution.
• Presented progress updates to senior leadership, including Hon'ble Transport Minister Shri. Ganesh Kumar.

Achievements:

• Delivered a prototype dashboard solution to revolutionize KSRTC's data management.
• Positioned KSRTC for future success through a culture of innovation and user-centricity.

• Contributed to successful marketing campaigns by designing print and digital advertisements that effectively conveyed the intended message.
• Developed eye-catching marketing materials for various clients, increasing brand recognition and sales.
• Increased website traffic by designing engaging social media graphics that effectively communicated brand messages.
• Redesigned outdated logos and branding elements for established companies, revitalizing their image and customer appeal.
• Designed custom illustrations for diverse clientele, adding a unique touch to each project while reinforcing brand identity guidelines.

During my tenure as a design intern at T&S Architects, I gained invaluable experience in architectural and branding projects, collaborating closely with senior designers to conceptualize and execute client-aligned solutions. Additionally, I curated the 'Winds Through the Prairies' art exhibition, refining my skills in event coordination, curation, and promotion, while cultivating a deeper understanding of the symbiosis between art and design.

Responsibilities

• Actively contributed to diverse architectural and branding projects, gaining hands-on experience in both fields.
• Collaborated closely with senior designers to conceptualize and execute design solutions meeting client objectives and project requirements.
• Assisted in various aspects of project development, from initial ideation to final execution, enhancing proficiency in design processes.
• Curated art exhibition 'Winds Through the Prairies', featuring array of abstract paintings.
• Coordinated all aspects of the exhibition, including planning, promotion, and installation.
• Developed skills in event coordination, curation, and promotion, while gaining a deeper understanding of the intersection of art and design.