Johan Paul
Copywriter & Content Editor
Summary
Dynamic writer with proven expertise in developing engaging, high-quality content. Skilled in cross-functional collaboration and creative storytelling to enhance brand messaging, as well as drive conversions. Let's work together to elevate your brand's online presence.
Overview
2
2
years of professional experience
Work History
Copywriter
Swiggy
Bangalore
04.2025 - Current
- Created compelling product descriptions for online listings and app features that enhance the customer user experience.
- Crafted engaging copy for promotional campaigns on Instamart, improving audience engagement, and brand visibility.
- Developed clear call-to-action statements that drive conversions.
- Worked closely with graphic designers to integrate copy with visual elements effectively.
- Edited existing copy to improve readability while preserving the intended message.
- Coordinated with cross-functional teams to ensure consistent messaging and branding across platforms, strengthening overall brand identity.
- Researched industry trends and topics to develop content ideas.
SEO Content Writer
Nielsen
Mumbai
08.2023 - 04.2025
- Developed high-quality SEO content targeting identified keyword gaps to enhance search visibility.
- Edited and proofread written materials for clarity as well as consistency.
- Collaborated with writers on effective content strategies and campaigns to drive audience engagement.
- Acquired in-depth knowledge of entertainment media to provide effective edits.
- Worked on 40 programs across diverse broadcasting channels to ensure timely content delivery.
Education
Post-Baccalaureate Diploma - Multimedia Technologies
ICAT Design & Media
Chennai, India07-2023
Bachelor of Science - Visual Communication
Madras Christian College
Chennai, India04-2022
Skills
- Search engine optimization
- Product-specific writing
- Copy editing
- Market research
- Creative storytelling
- Writing, editing, and proofreading
- Brand messaging
- Team collaboration
- Deadline adherence
- Call-to-action crafting
Timeline
Copywriter
Swiggy
04.2025 - Current
SEO Content Writer
Nielsen
08.2023 - 04.2025
Post-Baccalaureate Diploma - Multimedia Technologies
ICAT Design & Media
Bachelor of Science - Visual Communication
Madras Christian College