John Bertrand
Product Manager
Nagpur
Summary
Sales and Marketing Professional with 12 years’ experience, a great learner who is willing to utilize the skills and learning as and when required.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
6
6
Languages
Work History
Product Manager
Grindwell Norton Ltd
Nagpur
01.2021 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies.
- Creating focus markets and looking at increasing the sales in the specified market
- Managed product demonstrations and Training for Sales team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing product awareness.
- Constantly looking at over all contribution of the products and make necessary changes to meet set targets
- Working with local supplier to develop products for our European market currently is testing phase
- Time to time assessment and rationalization of product portfolio
- Constant negotiation with suppliers to look at avenues for cost reduction
- Diverting 80% of packing to source there by reducing the lead time of material to customer.
Sr. Product Engineer
Grindwell Norton Ltd
Nagpur
07.2015 - 12.2020
- Dealt with Product development and sales in Construction products.
- Developed new supplier and improved quality of product while retaining the cost
- Developed local supplier for diamond blades therefore reducing the inventory by 50% and reducing the conversion lead time
- Maintain and improve overall contributions.
- Made tailor made schemes to retain sales during lows.
- Completely restructured the product portfolio and created as product hierarchy easing the product selection for sales team. Withdrew 40 % SKU and still achieved sales growth of 19% in 2019
- Constant trials to bench mark the products against competition, field trials at customer end for trial and approval
- work closely with dealer and sales personal for product placement and understanding the market trends.
- Periodic training of sales personal and DSO on products and its application, with USP against competition
- Part of Data migration from ERP to SAP for my vertical in data transfer and developing new system to capture all the activities.
Area Sales Incharge
Grindwell Norton Ltd
Bangalore
12.2012 - 06.2015
- Worked as Area Sales In-charge – CPD dealing with sales and placement of products in south India.
- Identified private label customer in Bangalore and achieved sales of 43 Lakhs in 2014
- Identified customer and gave customized wheel to achieve annual sales of 10 Lakhs
- During this period had worked on rural market in Karnataka to establish our product along with our dealer from Bangalore and gained secondary sales of 3 lakhs per visit
- conducting trials to bench mark the products.
- Attend complaints and resolving the same.
- Constant follow-up with dealer and sales personal to meet set targets
- Handled training for new sales force, Dealers & DSO
Sales Engineer
Elcom International PVT. LTD
Bangalore
08.2011 - 12.2012
- Worked as Sales Engineer dealing with sales of Electro-Mechanical Components.
- Basically dealing with B to B
- Retain existing customer & was able to add 12 new customers during my tenure.
- Revived old customer who had blacklisted us by standardized products and maintain buffer stock to cater to customer needs ,had got first order of 15 lakhs.
- Dealing with customized PDU which were developed with R&D as per requirements of customer
Sales Engineer
Polymak India Pvt. Ltd.
Chennai
08.2010 - 07.2011
- Worked as a Sales Engineer dealing with Industrial Power tools and Anchor fasteners
- I basically dealt with Anchor fasteners & specialty construction tools
- Dealing with B to C mainly
- During this period have been able to make breakthrough in areas dominated by competition and establish the product for company and achieve sales from zero base.
- Have also been able to identify new applications for sale of the products handled. Involved in conducting trial at customer end and explaining the benefits to convert it to sales
- Area handled Chennai Metro and suburbs (anchor fasteners) and also product trial and conversion all India
Education
B-Tech - Electronics And Communications Engineering
Sri Manakula Vinayagar Engineering College
Pondicherry 07.2005 - 06.2009
Skills
Product development
Timeline
Product Manager
Grindwell Norton Ltd
01.2021 - Current
Sr. Product Engineer
Grindwell Norton Ltd
07.2015 - 12.2020
Area Sales Incharge
Grindwell Norton Ltd
12.2012 - 06.2015
Sales Engineer
Elcom International PVT. LTD
08.2011 - 12.2012
Sales Engineer
Polymak India Pvt. Ltd.
08.2010 - 07.2011
B-Tech - Electronics And Communications Engineering
Sri Manakula Vinayagar Engineering College
07.2005 - 06.2009
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