John Bosco I
Manager - Ad Operations
Mysore
Summary
Talented Manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
12
12
years of professional experience
4
4
Languages
Work History
Manager
Kinesso India Private Limited
2 2021 - Current
- Facilitated the onboarding process for new clients.
- Improved customer satisfaction by promptly resolving disputes, maintaining clear communication, and ensuring high-quality service delivery.
- Cross-trained team members to enhance agility and overall performance.
- Resolved staff conflicts through active listening and finding balanced solutions.
- Achieved a promotion from Assistant Manager to Manager within two years, recognized for outstanding performance and team management skills.
- Managed daily client calls to ensure effective communication.
- Assigned tasks, coordinated team activities, scheduled meetings and training sessions, and addressed troubleshooting requests.
- Set up, managed, and optimized online ad campaigns in Campaign Manager (CM360) and occasionally in Sizmek, utilizing client-provided trafficking sheets.
- Oversaw campaign booking, optimization, and creative development within the CM ad server.
- Ensured efficient trafficking and management of campaigns while coordinating with the media team to acquire necessary assets for launches.
- Developed multiple reports in ad servers to monitor campaign performance.
- Conducted quality control for various creative formats, including Standard, Rich Media, Flash, Video, and HTML5 banners, adhering to IAB standards.
- Created Floodlight tags, performed quality assurance, and implemented pixels at the advertiser level in CM360.
- Mentored junior team members to promote career growth and build a pipeline of future leaders within the organization.
- Configured campaigns in DoubleVerify, Nielsen, and IAS after trafficking completion.
- Wrapped tags in Double Verify, Nielsen, and IAS for partner integration.
- Developed standard taxonomies based on client specifications.
- Provided detailed reports and attribution data, including Floodlight reports, cookie overlap reports, reach reports, channel performance, and top conversion data.
- Analyzed website audits, implemented Floodlight tags through Google Tag Manager (GTM).
- Successfully accomplished multiple tasks within established deadlines.
Team Lead
Annalect
04.2016 - 02.2021
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Partnered with the media team to onboard new accounts.
- Set up, trafficked, and optimized online ad campaigns in DoubleClick Campaign Manager (CM360), utilizing client information from the CRS.
- Managed campaign booking, optimization, and creative development within the CM360 ad server.
- Ensured effective trafficking and management of campaigns, coordinating with the media team to gather necessary assets for launches.
- Conducted quality control and implemented various creative formats, including Standard, Rich Media, Flash, Video, and HTML5 banners, in accordance with IAB standards.
- Created Floodlight tags, performed quality assurance, and implemented pixels at the advertiser level in CM360.
- Generated tags and shared them with relevant publisher partners based on the CRS sheet.
- Conducted quality checks on the trafficking of team members, ensuring timely and high-quality task completion.
- Assigned tasks, managed teams, scheduled meetings and training sessions, and addressed troubleshooting requests.
- Served as an internal quality control resource, performing checks on all requests submitted by the trafficking team.
- Set up campaigns in Prisma, managing budgets and overseeing billing and reconciliation processes.
- Established campaigns in Innovid and IAS portals.
- Organized client calls to address queries and fulfill their requirements.
- Collaborated with the onshore team to manage live campaigns and monitor performance.
Ad Operations Executive
Operative Media
04.2015 - 04.2016
- Strong knowledge of internet technologies and applications, with a comprehensive understanding of ad trafficking and reporting.
- Proficient in display and video ad trafficking.
- Daily responsibilities include trafficking and optimizing ad campaigns.
- Skilled in implementing targeting strategies and third-party tracking to meet specific sales requirements.
- Experienced in online ad serving and reporting, with familiarity in ad serving interfaces like CM360.
- Solid understanding of online ad campaign metrics and performance analysis.
- Hands-on experience with video, mobile, social, and digital advertising.
- Ability to prioritize and manage multiple tasks under tight deadlines, ensuring high levels of accuracy and timely trafficking.
- Proven experience in managing high-priority accounts effectively.
Reporting Analyst
Theorem
08.2012 - 04.2015
- Prepared monthly ad hoc reporting in alignment with client needs.
- Used Excel to generate required reports .
- Worked with team leads to provide quick resolution for submittal to client.
- Utilized in-depth analysis and creative problem solving to troubleshoot reporting issues.
- Developed custom reports to address specific business needs and support decision-making processes.
Education
Bachelor of Science -
NIE College
Mysore, India 04.2001 -
Skills
Team Leadership
Operations Management
Strategic Planning
Performance Management
Cross-Functional Teamwork
Staff Training and Development
Performance Evaluations
Expectation setting
Teamwork and Collaboration
MS Office
Client Onboarding & Relationship Management
Team Coordination & Task Assignment
Campaign Management & Optimization
Ad Tech Proficiency (Campaign Manager, Sizmek, GTM, Advanced reporting in CM360)
Creative Development & Quality Assurance
Data Analysis & Reporting
Digital Advertising Standards (IAB Compliance)
Floodlight Tag Implementation & QA
Ad Performance Monitoring
Google Tag Manager (GTM)
Problem-Solving & Troubleshooting
Communication & Interpersonal Skills
Time Management & Prioritization
Personal Information
- Gender: Male
- Nationality: Indian
Disclaimer
I, John Bosco I, do hereby confirm that the information given above is true to the best of my knowledge.
Softwareexposure
MS Word, Excel, Power Point, CM360, Sizmek, Prisma, IAS, Double Verify, Nielsen, Taxonomy platforms, Innovid, Ad Form
Timeline
Team Lead
Annalect
04.2016 - 02.2021
Ad Operations Executive
Operative Media
04.2015 - 04.2016
Reporting Analyst
Theorem
08.2012 - 04.2015
Bachelor of Science -
NIE College
04.2001 -
Manager
Kinesso India Private Limited
2 2021 - Current