JOHN IRWIN ANTHONY
Mumbai
Summary
Results-driven automotive sales leader with over 13 years of progressive experience across Volkswagen, Skoda, BMW, and dealerships. Proven expertise in dealership operations, revenue growth, corporate sales expansion, profitability management, and high-performance team leadership. Strong track record in improving CSI/SSI rankings, enhancing finance and insurance penetration, and driving sustainable business growth.
Overview
1
1
Certification
12
12
years of professional experience
Work History
General Manager Sales EV
Trident Tata Motors
Mumbai
01.2026 - Current
- Led end-to-end sales operations for key Mahindra dealership in Mumbai.
- Drove monthly and quarterly retail targets through structured KPI monitoring.
- Managed sales managers, team leaders, and consultants to maximize productivity.
- Improved per-car revenue via finance, insurance exchange, and accessory penetration strategies.
- Strengthened corporate and institutional sales channels through strategic networking.
- Oversaw stock planning and allocation management to optimize working capital.
- Enhanced customer satisfaction index scores through process optimization initiatives.
Sales Head
Volkswagen Mumbai West
Mumbai
09.2023 - 11.2025
- Led complete sales operations and overall team performance management.
- Improved dealership profitability through structured planning and performance dashboards.
- Strengthened lead conversion through disciplined follow-up systems and digital enquiry tracking.
- Recruited, trained, and mentored high-performing sales professionals.
- Autobahn Group
Group Corporate Sales Head
Autobahn Volkswagen
Andheri & Navi Mumbai
05.2022 - 08.2023
- Spearheaded corporate and institutional sales across multiple locations.
- Developed strategic partnerships with HR and Admin heads to expand B2B opportunities.
- Executed targeted promotional initiatives to increase outreach.
- Increased corporate sales contribution to overall dealership revenue mix.
Manager – Lease & Sales
JMD Skoda
Mumbai & Pune
11.2018 - 04.2022
- Managed leasing and retail sales portfolios across Mumbai and Pune markets.
- Consistently exceeded monthly sales, revenue, and gross margin targets.
- Developed new corporate accounts for long-term business growth.
- Conducted competitor benchmarking and optimized pricing strategies.
- Coordinated vehicle procurement and delivery across locations.
- JMD Isuzu
Head CRM & Trainer
JMD Skoda
Mumbai
10.2016 - 11.2018
- Led CRM operations and customer retention initiatives.
- Improved SSI ranking from 11th to 3rd position at Pan India level.
- Designed loyalty and referral programs to enhance repeat business.
- Trained and mentored sales and CRM teams to improve service quality and compliance.
Sr. Sales Consultant
JMD SKODA
Mumbai
01.2015 - 10.2016
- Advised clients on vehicle features and financing options.
- Conducted product demonstrations to showcase vehicle performance.
- Collaborated with marketing team on promotional campaigns.
- Managed customer relationships through regular follow-ups and support.
- Trained junior sales staff on effective selling techniques.
- Resolved customer inquiries and complaints in a timely manner.
- Supported leadership with development of marketing and sales plans by providing sales data and sharing customer insights.
Sales Consultant
Infinity BMW
Navi Mumbai
10.2014 - 12.2015
- Guided customers through vehicle selection and financing options.
- Conducted thorough product demonstrations and test drives for potential buyers.
- Maintained knowledge of current inventory and promotional offerings.
- Developed long-term relationships with clients through effective communication.
- Participated in training sessions to enhance sales techniques and product knowledge.
- Analyzed customer needs and identified solutions to meet their requirements.y
Education
Diploma -
Mechanical Engineering
01-2013
Skills
- Dealership Operations & Profit Center Management
- Retail & Corporate Sales Strategy
- Revenue & Market Share Growth
- Team Leadership & Performance Development
- Finance, Insurance & Accessory Penetration
- Inventory Planning & Ageing Control
- Customer Satisfaction (CSI/SSI) Enhancement
- OEM Coordination & Business Planning
- Event Planning & Local Area Marketing
Certification
- Certified Skoda Sales Consultant
- Certified Skoda Sales Manager
Languages
- Tamil
- English
- Hindi
- Marathi
Timeline
General Manager Sales EV
Trident Tata Motors
01.2026 - Current
Sales Head
Volkswagen Mumbai West
09.2023 - 11.2025
Group Corporate Sales Head
Autobahn Volkswagen
05.2022 - 08.2023
Manager – Lease & Sales
JMD Skoda
11.2018 - 04.2022
Head CRM & Trainer
JMD Skoda
10.2016 - 11.2018
Sr. Sales Consultant
JMD SKODA
01.2015 - 10.2016
Sales Consultant
Infinity BMW
10.2014 - 12.2015
Diploma -
Mechanical Engineering