Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Projects And Assignments
Timeline
Generic
John Mehta

John Mehta

Sr. Account Manager - Ad Sales
Bangalore,Karnataka

Summary

As a dedicated Strategic Account Manager, I am driven by a deep passion to transform customer experiences and deliver measurable results. I excel at fostering account growth by creating mutually beneficial partnerships that align company objectives with client needs. With a natural talent for influencing and cultivating long-term business relationships, I leverage the power of data, logic, and critical thinking to craft innovative solutions. Adaptable and resilient in dynamic environments, consistently achieving success through collaboration and strategic vision.

Overview

11
11
years of professional experience

Work History

Sr. Account Manager-Ad Sales

Amazon Seller Services Pvt. Ltd.
05.2022 - Current
  • Company Overview: Amazon Ads
  • Growth Path: Account Management Specialist > Sr. Account Manager
  • Spearheading Digital and Performance Marketing across multiple high-impact categories, including Home & Kitchen, Furniture, Personal Care Appliances, Major Appliances, Electronics, Health & Personal Care, Beauty, Drugstore, Clothing Shoes & Jewelry, Toys & Games ensuring tailored strategies for each sector
  • Leading cross-functional collaboration with internal teams (Category Managers, Program Managers, Tech, Finance) and external stakeholders (CXOs, Marketing Managers, E-Commerce Managers, Agencies) to align business and media objectives and deliver impactful results
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Optimizing advertising metrics such as ad sales, growth, adoption percentage, SKU/ASIN coverage, ACOS/ROAS, and CTR/CVR while assisting advertisers in refining campaigns, onboarding new clients, and crafting comprehensive, data-driven marketing strategies
  • Digital Strategy Planning: Developed and executed comprehensive digital marketing strategies across various channels and categories, driving online traffic and ensuring a strong return on investment (ROI)
  • Conversion Funnel Optimization: Enhanced conversion funnels for different traffic sources, campaigns, and user segments to maximize conversion rates and campaign effectiveness
  • Multi-Channel Strategy Execution: Planned and executed digital strategies across SEO, SEM, display advertising, social media, affiliates, and content partnerships to boost online visibility, traffic, and conversions
  • Marketing Activities Oversight: Managed and executed marketing activities through rigorous research and strategic planning
  • Drove INR 38 crore in annual ad revenue by strategically engaging over 50 growth brands and leveraging Amazon's advanced advertising solutions to maximize client success and ROI

Account Management Associate

Prione Business Service Pvt. Ltd.
01.2019 - 05.2022
  • Company Overview: ASSPL (Amazon)
  • Growth Path: Account Management Associate > Account Management Specialist
  • Orchestrated Seller Onboarding for the Amazon advertisement platform, ensuring a seamless integration process and maximizing sellers' ability to leverage ad solutions effectively
  • Diagnosed and addressed customer needs by delivering tailored advertising products and services, ensuring alignment with their specific objectives and driving enhanced performance
  • Showcased the Strategic Value of Performance Marketing by illustrating its impact on increasing product visibility and recommending a range of innovative campaign designs and strategies to optimize results and engagement
  • Increased profitability by identifying cost-saving opportunities and implementing budget controls.
  • Optimized resource allocation to maximize operational effectiveness without compromising quality standards or customer satisfaction levels.

Key Account Manager

Monster India Pvt. Ltd.
12.2017 - 12.2018
  • Joined as a Key Account Manager, Provided training sessions to job consultancies and corporate for accessing RDAs (Resume Database Access) and offered a suitable solution for the expansion of their businesses by selling RDAs
  • Collaborated with internal and external stakeholders to develop effective solutions for meeting customer requirements
  • Reviewed customer feedback surveys regularly in order to improve service quality
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts
  • Built and maintained strong client relationships to drive business growth.
  • Strengthened client relationships through regular communication and effective problem solving.

Relationship Manager

Indiamart Intermesh Ltd.
06.2014 - 09.2017
  • Growth Path - Sr. Executive > Asst. Manager > Relationship Manager
  • Developed B2B client relationships by strategically presenting company products and teaching cross-functional teams (procurement, tele-sales, finance, and field sales) to ensure effective operations
  • Conducted regular client meetings to assess progress, discuss opportunities for growth, and address any concerns
  • Successfully established an excellent rapport with the client, and exceeded the objective through upselling
  • Developed strategies to attract new customers while retaining existing ones
  • Managed a team of 4 AMs, overseeing task assignments and developing plans for monthly renewals
  • Conducted morning huddles, weekly business reviews(WBR's) and guided the team to achieve successful outcomes for suppliers through effective client service
  • Consistently exceeded quarterly sales goals by cultivating a strong network of professional contacts and referrals.

Education

Master of Computer Application -

Magadh University
12-2013

Bachelor of Computer Application -

Magadh University
12-2009

10+2 - I.Sc.

Certificate of Higher Education (CBSE)
12-2005

10th - Science

Certificate of Higher Education, CBSE
12-2003

Skills

    Campaign Strategy Development

    Digital Performance Marketing

    Cross-selling and upselling

    Search Engine Optimization

    Revenue Growth

    Budget alignment

    Solid Technical Knowledge

    Customer Relationship Development

    Skilled Negotiation Techniques

    Data-driven decision-making

    Product demonstration

    Strategic planning

    Cross-functional collaboration

    Operations management

    Cross-functional team coordination

Accomplishments

    Deliver Results Award (Q1, Q3’2023 & Q2’2024), (2022) (Feb, Apr, May, Jul, Sep), (2021) (Mar, Apr, Jun, Jul, Aug): Recognized for continuously exceeding performance targets and generating exceptional outcomes across numerous months/quarters.

    Optimizer Award (Q3’2023 & Q2’2024): Recognized for improving operational efficiency and optimizing procedures, with proven business effect.

    Taking Ownership Award (Apr'21, May'22, Jul'23): Awarded for demonstrating exceptional leadership and accountability in managing critical projects, ensuring successful and timely outcomes.

    Bias for Action Award (2022) (Mar & Jun), 2021) (Feb, Mar, Jun): Recognized for a proactive approach and swift decision-making that led to the successful resolution of challenges, driving positive business outcomes.

    Invent and Simplify Award (2021): Celebrated for creating innovative solutions that simplified complex workflows, leading to improved efficiency and business growth.

    Medal of Honor Award, (Jul'2017), Indiamart

    Certificate of Pride Award (Mar'2016), Indiamart

    Renewal day Award (May'2016), Indiamart

    Trophy of Revenue Champion Award (2016), Indiamart

Languages

Hindi
English

Hobbies and Interests

  • Gardening
  • Playing video games during weekends

Projects And Assignments

  • Sponsored Brands Video Project, 2020-2021, Led a project to improve Non-SP product adoption, brand awareness and enhancing the visibility for maximum impact. This led to a MAD Award from the CEO of Prione for demonstrating customer obsession, resisting proxies, high-velocity decision-making, and embracing new trends.
  • Sponsored Display Project, 2023, Led a project to boost SD 4+ Feature adoption by aligning cross-functional teams. This strategy improved performance, driving higher returns and better ad spend benchmarks.
  • Project SPARK (Success, Progress and Recognition for Kinetic Achievements), 2024, Empowering AE's/AM's by sharing success stories to promote best practices, foster community, and celebrate wins. AE's/BDs were encouraged to nominate success stories in SBI format, with People Managers ensuring quality nominations.

Timeline

Sr. Account Manager-Ad Sales

Amazon Seller Services Pvt. Ltd.
05.2022 - Current

Account Management Associate

Prione Business Service Pvt. Ltd.
01.2019 - 05.2022

Key Account Manager

Monster India Pvt. Ltd.
12.2017 - 12.2018

Relationship Manager

Indiamart Intermesh Ltd.
06.2014 - 09.2017

Master of Computer Application -

Magadh University

Bachelor of Computer Application -

Magadh University

10+2 - I.Sc.

Certificate of Higher Education (CBSE)

10th - Science

Certificate of Higher Education, CBSE
John MehtaSr. Account Manager - Ad Sales