JOHN O'HAVER

I’ve led marketing transformations for startups and established brands alike, leveraging performance marketing, automation, and strategic branding to deliver measurable results.

• Streamlined marketing processes for improved efficiency and cost savings.
• Maximized team productivity by providing effective leadership, mentoring, and performance management.
• Optimized digital presence, enhancing website design and improving search engine rankings.
• Drove revenue growth by identifying new market opportunities and launching successful product lines.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Analyzed consumer usage patterns to identify trends and target key demographics.

• Responsible for ensuring the overall success, measurement, and reporting of all Rare Bird clients
• Created/executed marketing strategies for clients in B2B, B2C and D2C
• Developed Rare Bird's digital team and helped establish its leadership team

• Created a B2B eCommerce solution turning a $3M write-off into a $7M in sales
• Responsible for a 3-year Strategic Marketing Plan and expansion of services
• Cultivated the marketing team and created new service offerings