Hi, I’m
John Richard
Lean Six Sigma Expert | Market Researcher | Customer Experience
Bengaluru
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
13
years of professional experience
4
Certifications
Work History
United Breweries Ltd.
Manager Marketing Effectiveness and Performance Analysis
06.2025 - Current
Job overview
- Spearheaded the development of performance metrics, enhancing decision-making processes for marketing initiatives across diverse campaigns.
- Analyzed marketing effectiveness through advanced data analytics, leading to optimized resource allocation and improved campaign performance. A few are the Amstel Promotion Effectiveness in Pop Tate's Outlet in Mumbai and Pune where the consumer intent to purchase was driven from 0 - 70% from key competition brands and retained 36% of them. Kingfisher Flavours in Goa and Maharashtra
- Drove continuous improvement initiatives by utilizing performance data, leading to enhanced marketing ROI and streamlined operations. The allocation AI was a tool that i have deployed that would help commerce teams in optimizing the spends and increasing sales revenue. Enhancing topline GM by 13% increment.
- Managed complex marketing performance reports, providing actionable insights that informed executive-level strategic planning and investment decisions.
- Developed and maintained dashboards to track key performance indicators, facilitating real-time analysis and informed decision-making for marketing campaigns.
- Mentored junior analysts, fostering a culture of data-driven decision-making and enhancing team capabilities in performance analysis.
- Coordinated with external stakeholders to evaluate marketing initiatives, ensuring alignment with overall business objectives and maximizing effectiveness.
Practo
Consumer Insights Manager
02.2023 - 05.2025
Job overview
- I was in a leadership role in managing the Practo Customer Experience OPD program nationwide. Collaborating with my team, we significantly enhanced the overall NPS of Practo's OPD business from 29 to 43.
- Developed and executed consumer insights strategies that enhanced product development and marketing effectiveness across multiple channels.
- Conducted in-depth market analysis to identify trends and consumer preferences, informing strategic decision-making for product launches.
- Collaborated with cross-functional teams to integrate consumer feedback into product design, improving overall customer satisfaction and loyalty.
- Spearheaded initiatives to refine data collection processes, resulting in more accurate insights and streamlined reporting for stakeholders.
Pixis
Senior Research Manager
08.2022 - 02.2023
Job overview
- Led cross-functional teams to develop and implement innovative research methodologies, enhancing project outcomes and stakeholder engagement.
- On boarded a client through the creation of gamification of surveys for better consumer engagement in surveys (44% more completion rate than usual) and they got into retainer program at a cost 200K USD
- Streamlined data analysis processes, resulting in improved accuracy and efficiency in research reporting across multiple projects.
- Mentored junior researchers, fostering skill development and promoting a collaborative environment that increased overall team productivity.
YouGov
Marketing Insights Executive
10.2019 - 07.2022
Job overview
- Program Lead for the product team in the creation of YouGov Signals an alternative for NPS. Deployed this in the Germany Market place and got a more than 10 clients from automobile clients as annual retainers.
- Analyzed market trends and consumer behavior to inform strategic marketing initiatives, enhancing campaign effectiveness.
- Developed comprehensive reports on consumer insights that guided product positioning and drove market penetration.
- Collaborated with cross-functional teams to create data-driven marketing strategies, resulting in improved client engagement and retention.
- Spearheaded competitive analysis projects that identified market opportunities, leading to the successful launch of targeted campaigns.
Kantar Millward Brown
Senior Research Manager
09.2018 - 10.2019
Job overview
- As a senior research manager, I handled the Diageo India account and handled all the studies related to it, including the Brand Guidance Track that is run every month. Improved the data quality with reduced errors upto 99.06% (Ceiling)
- Managed comprehensive market research initiatives, generating insights that informed strategic decision-making and product development.
- Collaborated with external partners to design and execute research studies, significantly enhancing the depth and relevance of findings.
- Spearheaded the integration of advanced analytics tools, improving data visualization and interpretation for key research projects.
Nielsen India
Research Executive
07.2016 - 09.2018
Job overview
- Led comprehensive market research initiatives, synthesizing data insights to inform strategic recommendations for clients' growth objectives.
- The Clients were ITC Foods Juices & Candy, MTR, Ravi Foods, 3M, Cholayil, Amrutanjan
- Developed and implemented innovative research methodologies, enhancing data accuracy and optimizing project delivery timelines for multiple stakeholders.
- Analyzed complex datasets using advanced statistical tools, translating findings into actionable business strategies that drove client success.
- Collaborated with cross-functional teams to design and execute client surveys, ensuring high response rates and data reliability throughout the process.
- Initiated process improvements in research workflows, resulting in streamlined operations and enhanced reporting accuracy for client deliverables.
- Conducted competitive analysis and market trend assessments, equipping clients with critical insights to navigate evolving industry landscapes.
- Presented research findings to senior leadership and clients, effectively communicating complex data in an accessible format that informed decision-making.
- Established long-term client relationships through consistent delivery of high-quality products and services
Amazon
Catalog Associate
02.2014 - 06.2015
Job overview
- Worked as a Catalogue Associate for the Amazon Canadian Market and focusing on the quality of the Catalogue.
- Lead a team of 5 with a new component called Quick NIS, a new form of catalogue for the Canadian Market Place. This improved the topline revenue for specific categories by 4% and reduced dropoff of consumers by 16%
- Was a quality analyst for the Team called the US Dropship and was incharge of creating a script for the vendor calling process in the team.
Madras Management Association
Management Trainee
07.2013 - 01.2014
Job overview
- Was assisting the MMA Centre for Management Development and MMA Centre for Continuing Education in marketing and conduct of various Workshops, Seminars, Lectures, Video Discussions, etc, for corporate & individuals.
- Was associated with the conduct of 12th MMA All India Management Students Convention 2013.
Amazon
Digital Associate
08.2012 - 02.2013
Job overview
- Worked as a Digital Associate for Kindle devices and focusing on the quality of the Kindle E-Book Reader Devices.
- Perform Regression test on final product and try to anticipate possible bugs in the new launched device.
- Was working in the official Factory builds for the Kindle Paper White device and was a part of the team working in the launch of those GM builds.
- Lead a team of 5 with a new component called Weibo, a social networking site for the Chinese and effectively finding bugs in the access of the website done through the Kindle devices.
Education
Northpoint Centre of LearningLonavala, Maharashtra
Post Graduate Program from Post Graduate Program Marketing Research
06.2016
Loyola CollegeChennai
Bachelor of Science from Physics
05.2012
Skills
Lean Six Sigma
Certification
Lean Six Sigma Yellow Belt
Accomplishments
Successful Launch of the following products
Care AI in Practo
Signals in YouGov
Gamification of Survey in Pixis
Improvement of NPS from 17 to 49 in Practo
Timeline
Manager Marketing Effectiveness and Performance Analysis
United Breweries Ltd.
06.2025 - Current
Consumer Insights Manager
Practo
02.2023 - 05.2025
Senior Research Manager
Pixis
08.2022 - 02.2023
Marketing Insights Executive
YouGov
10.2019 - 07.2022
Senior Research Manager
Kantar Millward Brown
09.2018 - 10.2019
Research Executive
Nielsen India
07.2016 - 09.2018
Catalog Associate
Amazon
02.2014 - 06.2015
Management Trainee
Madras Management Association
07.2013 - 01.2014
Digital Associate
Amazon
08.2012 - 02.2013
Northpoint Centre of Learning
Post Graduate Program from Post Graduate Program Marketing Research
Loyola College
Bachelor of Science from Physics