John Rodin
Chennai
Summary
Video production specialist with strong expertise in SEO techniques and trend research. Demonstrated success in increasing organic traffic and also boosting conversion rates in paid media through effective data analysis and content optimization.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Content Specialist, Video
study.com
Mountain View, California
06.2025 - Current
- Research industry trends and topical relevance on YouTube and search engines to create compelling script titles.
- Developed keyword-optimized scripts to enhance relatability and increase organic traffic.
- Produced videos for five YouTube channels, improving metadata and A/B testing CTAs.
- Achieved a 5% increase in overall views through analysis of editing style, CTR, and engagement rate.
- Managed 3 admins to ensure process alignment.
- Collaborated with the growth, operations, and content teams for weekly health checks on brainstorming and data analysis.
- Oversaw video content production processes for YouTube and TikTok by managing remote scriptwriters, presenters, and editors.
- Streamlined video creation processes to enhance efficiency and maintain quality.
Video Producer, Marketing Communications
Mass Campaigns
Chennai
11.2022 - 12.2024
- Researched and executed content strategies that produced 5.8 times more leads from video ads.
- Conducted market research to identify trends and opportunities to boost growth metrics, like brand awareness and website traffic.
- Produced funnel-based video ads for platforms like Instagram, Meta, and YouTube while ensuring brand consistency and quality.
- Monitor and analyze data to optimize the content for better results, and eventually reduce CPL to 14.5% in a specific brand campaign.
- Managed a team of 3 people, including editors and motion designers.
- Managed end-to-end video ad production, from strategy to data reporting.
Co-Founder
The Corner Studio
Chennai
03.2019 - 10.2022
- Collaborated with clients to develop video concepts and storyboards.
- Developed motion graphics animations and AI-generated ads for video projects.
- Managed timelines, coordinated schedules, and oversaw planning, talent management, and setup for video shoots.
- Coordinated operational workflows to ensure efficient service delivery and productivity.
- Supervised team members, providing guidance and support for project execution.
Education
Bachelor of Science - Visual Communication
Loyola College
India04-2019
Skills
- Google Analytics, Semrush
- Adobe Premiere Pro
- Generative AI (Runway, Kling, Midjourney)
- Agentic (Stack/N8N)
- Custom GPT
- SEO/AEO techniques
- Content strategy
- Video production
- Visual storytelling techniques
- Trend research
- Conversion rate optimization
- Data analysis and reporting
- A/B testing
- Multimedia content creation
- Video Content Pipeline
Certification
Generative AI in Video Creation Masterclass.
Timeline
Content Specialist, Video
study.com
06.2025 - Current
Video Producer, Marketing Communications
Mass Campaigns
11.2022 - 12.2024
Co-Founder
The Corner Studio
03.2019 - 10.2022
Bachelor of Science - Visual Communication
Loyola College