Jones Mathew Varghese
Account management and Brand strategy in marketing
Bangalore
Summary
With a belief in the quote, 'It's useless to be a creative unless you can sell what you create' by Don Draper, I understand that achieving the right results requires more than just being persuasive. My skills and instincts consistently produce successful outcomes. Over 8 years, I have gained a deep understanding of advertising. What sets me apart is a honed skill set that guides clients towards the right targets in mainline and digital advertising, and everything in between.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Head of Business Development, and Account Manager
Yellow Submarine Design
Bengaluru
08.2024 - Current
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
- Increased revenue by developing and implementing strategic business development plans.
- Expanded company presence in new markets by identifying opportunities and establishing partnerships.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
- Secured high-level collaborations with industry partners for mutually beneficial outcomes.
- Conducted market research to identify emerging trends and adjust business strategy accordingly.
Head of Marketing and Project Manager
Swordfish Integrated Marketing
08.2023 - 02.2024
- Strategizing content for the clientele at Swordfish with respect to the events we organized for them.
- Ensuring ideas were implemented in the right format
- Coordinating with vendors, specifically for the management of the online presence of the clients
- Part of the core team which curated the Echoes of Earth Festival - which was primarily in the lines of security management, signage, stage management.
- Led a team of marketing professionals for successful event launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
Senior Client Solutions Partner
22 feet Tribal World Wide
08.2022 - 08.2023
- Brand custodian for Exxon Mobil India
- Viacom 18 - Jio Cinema Tata IPL campaign
- Collaborated with colleagues and support staff to maximize team efficiency.
- Monitored partner performance and provided feedback on areas of improvement.
- Streamlined internal processes, fostering improved efficiency and productivity within the firm.
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
- Developed and implemented strategies to enhance partner relations.
- Networked with other professionals and organizations to expand contacts and opportunities.
- Spoke with peers to verify task completion, meeting tight deadlines, and schedules.
- Oversaw firm's day-to-day administrative operations, provided guidance to support staff and enforced compliance with state, federal, and local regulations across organization.
Account manager
Dentsu Creative India
02.2022 - 07.2022
- Account manager for Toyota-Kirloskar motors India.
- Print, offline, social media, content, event marketing.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Manager/consultant
InVu IT Solutions
01.2020 - 01.2022
- Core member in the formation of the IT marketing communications department at the company.
- Overcame challenging situations by utilizing critical thinking skills and adapting to dynamic environments quickly.
- Evaluated client operations, identifying inefficiencies and recommending strategic improvements for increased productivity.
- Implemented streamlined processes for project management, resulting in improved efficiency and timely deliverables.
- Enhanced client satisfaction by addressing their unique needs and providing tailored consulting services.
- Negotiated contracts with vendors to secure favorable terms for clients, maximizing cost savings and benefits realization.
- Spearheaded organizational change initiatives, fostering a culture of continuous improvement and adaptability.
Marketing Manager
Recco The Recommendation Company
10.2018 - 10.2019
- Account manager for Mercedes-Benz Sundaram Motors, Porsche centre Bengaluru, Lamborghini Bengaluru, VST Ducati, XPEL, Martial Volvo motors
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Client servicing executive
Think Tree Media House
07.2015 - 09.2018
- Internship between 2015-17
- Full time from 2017-18
- Bridge between client and agency (F&B and FMCG)
- Resolved minor customer issues, escalating client concerns to supervisor for immediate assistance.
- Served as a reliable point of contact for all client inquiries, fostering trust between the company and its customers.
- Consistently exceeded monthly performance goals by proactively identifying opportunities for upselling or cross-selling products/services to existing clients.
- Participated in weekly meetings with management to discuss updates, challenges, successes, and opportunities within the Client Servicing Department.
- Trained junior staff members on best practices within the Client Services department, contributing to overall productivity increases throughout the team.
- Monitored competitor activities closely to identify any gaps or areas where improvements could be made within our own service offerings.
- Implemented new strategies to improve overall client satisfaction and loyalty.
Education
BBA - Business administration
Amity University Online
Noida, India 02.2021 - 02.2024
GED -
Web Marketing Academy
Bengaluru 01.2017 - 07.2017
Skills
- Lead generation
- Mainline & offline Marketing
- Content strategy and curation
- Social media marketing
- Customer acquisition
- Relationship management
- Pricing strategy
- CRM management
- Business development and planning
- Team building expertise
- Market research
- Customer relationship management
Timeline
Head of Business Development, and Account Manager
Yellow Submarine Design
08.2024 - Current
Head of Marketing and Project Manager
Swordfish Integrated Marketing
08.2023 - 02.2024
Senior Client Solutions Partner
22 feet Tribal World Wide
08.2022 - 08.2023
Account manager
Dentsu Creative India
02.2022 - 07.2022
BBA - Business administration
Amity University Online
02.2021 - 02.2024
Manager/consultant
InVu IT Solutions
01.2020 - 01.2022
Marketing Manager
Recco The Recommendation Company
10.2018 - 10.2019
GED -
Web Marketing Academy
01.2017 - 07.2017
Client servicing executive
Think Tree Media House
07.2015 - 09.2018
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