Summary
Overview
Work History
Education
Skills
Software
Interests
Documentaries, Badminton, Geo Politics geek
Timeline
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Jose Thomas

Jose Thomas

Category Manger
Kochi,KL

Summary

Category Manager at Entri.app with a proven track record in revenue growth and strategic brand building. Expert in digital marketing and team leadership, successfully launched profitable courses and optimized student engagement. Skilled in leveraging data-driven strategies to enhance product offerings and foster industry partnerships, driving significant business success.

Overview

8
8
years of professional experience
4
4
Languages

Work History

Category Manager

Entri.app
09.2022 - Current

Key Responsibilities:

  • Revenue & Growth Management: Successfully launched and scaled the Hospital Administration course, achieving revenue targets in the first month.
  • Market Expansion & Brand Building: Developed the College IAS Club, fostering brand recognition among students.
  • Product Development: Designed and launched complete UPSC preparation courses, including optional subjects.
  • Team & Partner Management: Led teams through challenging situations, managed content partners, and ensured smooth course execution.
  • Marketing & Lead Generation: Executed influencer marketing, branding campaigns, and PPC optimizations to improve conversion rates.
  • Strategic Collaborations: Building partnerships with hospital chains and industry leaders to enhance career opportunities.
  • Cross-Category Coordination: Managed OET category growth before transitioning it to another department.

I leverage data-driven strategies, digital marketing, and industry collaborations to drive category success.

Mentor and Course Coordinator

Entri.app
09.2019 - Current

As a Kerala PSC Mentor and later a Course Coordinator, I played a crucial role in developing and managing premium education programs, ensuring student success, and optimizing course operations.

  • First Gold Mentor at Entri App, handling 1400+ students in the premium Gold Program.
  • Designed workflows and mentoring strategies to improve student engagement and success.
  • Collaborated with the product team to build a mentor dashboard for efficient student management.
  • Hired and trained new mentors, ensuring quality mentorship.
  • Helped students secure government jobs by providing structured guidance.
  • Managed Plus Two Level PSC exam courses (CPO, Fireman, etc.).
  • Launched and oversaw the Divisional Accountant course.
  • Hired and coordinated faculties to ensure course completion.
  • Optimized course structures and content for better learning outcomes.

Faculty and Course Cordinator

T.I.M.E Time Institute of Management Entrance
07.2017 - 07.2019

As a General Knowledge Faculty & Course Coordinator, I was responsible for teaching, course management, faculty training, and business growth initiatives.

  • Delivered General Knowledge classes for competitive exam aspirants.
  • Managed course coordination, ensuring smooth academic operations.
  • Hired and trained part-time faculty members to maintain teaching quality.
  • Developed study materials and content to enhance student learning.
  • Led lead generation and business-building efforts, driving student enrollments.

This role strengthened my expertise in teaching, training, and course management, laying the foundation for my future growth in the EdTech industry.

Education

Master of Arts - History

CMS COLLEGE
KOTTAYAM
04.2001 -

Bachelor of Arts - Geography

St Johns College
Agra, India
04.2001 -

Skills

Team Management & Leadership – Hiring, training, and managing teams across different roles

Software

Google Workspaces

LSQ

CleverTap MoEngage Mixpanel Metabase

Meta Ads Manager

Google Ads & Analytics

Interests

Artificial intelligence

Entrepreneurship & Startups

EdTech & Digital Learning

Marketing & Branding

Technology & Analytics

Reading & Research

Documentaries, Badminton, Geo Politics geek

  • Documentaries – I enjoy watching documentaries on history, business, and science to expand my knowledge and stay informed about global trends.
  • Badminton – Playing badminton helps me stay active, improve focus, and develop strategic thinking.
  • Geo-Politics Geek – I have a deep interest in global affairs, analyzing international relations, and understanding how policies shape economies and societies.

Timeline

Category Manager

Entri.app
09.2022 - Current

Mentor and Course Coordinator

Entri.app
09.2019 - Current

Faculty and Course Cordinator

T.I.M.E Time Institute of Management Entrance
07.2017 - 07.2019

Master of Arts - History

CMS COLLEGE
04.2001 -

Bachelor of Arts - Geography

St Johns College
04.2001 -
Jose ThomasCategory Manger