Joseph Anthony

Key Responsibilities

• Handling Sales team for BFSI Vertical, Mumbai
• To generate Revenues and to ensure Top line Growth
• Managed approx. 70% of All India Revenues for BFSI vertical
• Special Initiatives along with the Brand & Editorial to maintain the lead in the market space viz. BOB SME factory, Renewal and extension of UTI Swatantra, IDBI Bank SME Guide
• Championing of the ET & TOI Budget Issue Nationally. Handling of Large BFSI IPOs
• Core Team to launch and build sustenance for ET Markets Pages within ET
• Creating IPs based on client needs viz. ICICI Lombard Get Well-thy, HSBC Go Green Cyclothon, ICICI Bank SME Growth Summit
• Brand IPs sold viz. 40 under 40, Back to Business, Kala Ghoda Festival
• Identified issues, analyzed information and provided solutions to problems.

Key Responsibilities

• Head of Sales team for Mumbai Mirror – largest read Tabloid daily in India
• To generate Revenues and to ensure Top line Growth and increase profitability
• Managed to reverse downward trend on revenues thereby increasing profitability in 6 months by end of FY 2012-13
• Special Initiatives along with the Brand & Editorial to maintain the lead in the market space viz. Mumbai Heroes, Mirror Cricket 11
• Communicated sales and marketing strategies to multiregional teams in varying languages utilizing support staff present.
• Supervised geographically strategic sales and marketing teams to leverage resources across Mirror Brands in Pune, Ahmedabad 7 Bangalore

• Corporate Strategy Team and as EA to Director West
• Provide inputs to the reporting manager on Sales Review & Analysis for strategy formulation, monitor implementation of special projects, innovate and make pricing recommendations with the objective of enabling the achievement of budgeted targets for the West region Sales Analysis / Review
• Facilitate in revenue generation with Ahmedabad, Pune, Nagpur & Goa branches to help ensure to meet existing targets
• Volunteered to help with special projects of varying degrees of complexity from the learnings from Mumbai Branch across West
• Launch of new Brands. Worked closely with the Pricing, Sales Team within Response for the launch of Pune Mirror & Ahmedabad Mirror
• Had a stint with Times group from July’88 in RMD

• Sales & Marketing Head reporting to the M.D
• Successfully re-launched the products & services within the country viz. Data & Voice
• Worked closely with an external Ad Agency for towards creation of a new Logo for the Company and re-launched HYPERIA in a new avatar
• Re-structured the Sales Dept and build up the Customer Support Cell. Implemented a CRM package viz. Net Suite
• Created a Dealer Sales & Corporate Sales Dept, & set up Branches in Nigeria. Expanded the services to W. Africa

• Reporting to the C.E.O
• Budget/ Sales Plan for the FY and forecasting the contribution for the Division. Manage the above thru’ a All India Sales Team with a Distribution spread of 1800 Stockists
• Products handled: SuperMax. In Modern Trade disposable brands like SuperMax 3 razors, Shaving Creams.
• Plan Sales Promotion, & the Activity Chart for A&P for all product categories

• Reporting to the M.D., PZ Cussons MESA
• Set-up an entire new distribution channel for PZ Cussons in India
• Products handled: Imperial Leather Soap and Imperial Leather Talc
• Media plan/ Ad campaigns along with the Ad. Agencies
• Launched Cussons Baby Care in India

• Reporting to the GM (Sales & Mktg)
• Products handled: Sun Control Film, Sun Control Classic
• Handling the Western region operations covering Maharashtra, Gujarat, M.P., & Goa
• Exceeded targets by building, directing and motivating high-performing sales team.
• Introduced a Model Plan for Rural Marketing and proved to be a success in M.P.

• Reporting to the GM (Operations)
• Marketing branded commodities viz.: Sugar, Rice, and Milk
• Opened up branch operations in the east for trading in neighbouring countries viz. Cameroon, Chad

• Products handled: Nerotex Matt, an exterior wall finish & NAP, an auto refinish paint
• Interacted with the Ad. Agencies for promotional campaigns aimed at the influencers in the distribution channel and media plan for the products handled
• Interaction with Production Planning and the Factory to get the specific requirements based on shades/customer preference

• FMCG Products handled: Volfarm sauces/jams; Volfruit Gold squashes; Mealmaker soya foods; Little's range of polycarb products; Pharma products of Roche & Merind
• Branch operations as a Profit centre; leading a team of Sales personnel ; local sales promotion activities
• Part of the core team during the introduction of Pepsi Snack foods in North Zone markets